@The_ARF #ARFAM2014@The_ARF #ARFAM2014
Big Data, Bad Decisions:
Big decisions/big data
To be presented at this year’s ARF
Audience Measurement Conference
Big Decisions/ Big Data
• Attributing online sales has been dealt a blow with the
proliferation of real time digital metrics
Neena Graham –
Maggie Merklin –
Mark Wilson –
Learn the results and takeaways from this
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
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