Big Data, Bad Decisions

292 views
223 views

Published on

Published in: Data & Analytics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
292
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Big Data, Bad Decisions

  1. 1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014 Big Data, Bad Decisions: Big decisions/big data To be presented at this year’s ARF Audience Measurement Conference
  2. 2. @The_ARF #ARFAM2014 Big Decisions/ Big Data • Attributing online sales has been dealt a blow with the proliferation of real time digital metrics
  3. 3. @The_ARF #ARFAM2014 Speakers: Neena Graham – Choice Hotels Maggie Merklin – Analytic Partners Mark Wilson – Analytic Partners
  4. 4. @The_ARF #ARFAM2014 Learn the results and takeaways from this study Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross- platform and modeling research. June 8-10 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th)

×