@The_ARF #ARFAM2014@The_ARF #ARFAM2014
ST & LT Impact of Creative on
Sales: The bottom line and beyond
To be presented at this year’s ARF
Audience Measurement Conference
The bottom line and beyond
• Advertising creative magnifies the ROI of media –
accruing as short-term sales and enhance equality.
Jeff Doud – Kellogg’s
Satya Menon – Millward Brown
Learn the results and takeaways from this
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
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