Palestra P&G
DESIGN

{m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br
JAAKKO (IACO)

DESIGNER
OUTUBRO /
NOVEMBRO
User
Experience
Shopper
Psychology
Sensory
Design

Interaction
Design
Future
Insights

Future
Scenarios
Design
User
Experience
Shopper
Psychology
Sensory
Design

Interaction
Design
Future
Insights

Future
Scenarios
Design
DESIGN
Mas o que
é Design ?
Mas o que
é Design ?

CRIATIVO

IRREVERENTE

BELO
TUDO
NADA
&
$

✪	
  
WOW

PASSION

LOVE
UNDERSTAND

UE	
  

ID	
  

PLAN

DELIVERY

SD	
  

DM	
  

SEEDS
FUTURO
TECNOLOGIA
ECONOMIA
SOCIOLOGIA
&
&
Oportunida
des	
  para	
  as	
  
marcas	
  
Novos	
  
produtos	
  
Novos	
  
negócios	
  

CURTO	
  

MÉDIO	
  

LONGO	
  
INSTALADORES

CONSUMIDORES
MEDO
DESIGN
User
Experience
Shopper
Psychology
Sensory
Design

Interaction
Design
Future
Insights

Future
Scenarios
Design
DESIGNER
OBG
{m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
Innovation Day@P&G Brazil
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Innovation Day@P&G Brazil

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Innovation Day@P&G Brazil

  1. 1. Palestra P&G DESIGN {m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br
  2. 2. JAAKKO (IACO) DESIGNER
  3. 3. OUTUBRO / NOVEMBRO
  4. 4. User Experience Shopper Psychology Sensory Design Interaction Design Future Insights Future Scenarios Design
  5. 5. User Experience Shopper Psychology Sensory Design Interaction Design Future Insights Future Scenarios Design
  6. 6. DESIGN
  7. 7. Mas o que é Design ?
  8. 8. Mas o que é Design ? CRIATIVO IRREVERENTE BELO
  9. 9. TUDO NADA
  10. 10. &
  11. 11. $ ✪  
  12. 12. WOW PASSION LOVE
  13. 13. UNDERSTAND UE   ID   PLAN DELIVERY SD   DM   SEEDS
  14. 14. FUTURO
  15. 15. TECNOLOGIA
  16. 16. ECONOMIA
  17. 17. SOCIOLOGIA
  18. 18. &
  19. 19. &
  20. 20. Oportunida des  para  as   marcas   Novos   produtos   Novos   negócios   CURTO   MÉDIO   LONGO  
  21. 21. INSTALADORES CONSUMIDORES
  22. 22. MEDO
  23. 23. DESIGN
  24. 24. User Experience Shopper Psychology Sensory Design Interaction Design Future Insights Future Scenarios Design
  25. 25. DESIGNER
  26. 26. OBG {m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br

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