DESIGN @ ESCOLA SP
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  • 1. } Escola SP ++ jan 2013 { Thursday, February 7, 13
  • 2. ? Thursday, February 7, 13
  • 3. JAAKKO OU IACO MAS NÃO JACÓ, pls Thursday, February 7, 13
  • 4. DESIGN THINKING Thursday, February 7, 13
  • 5. DESIGN THINKING IS JUST A WAY OF Thursday, February 7, 13
  • 6. A SIMPLE DESIGN WAY OF IS JUST A WAY OF THINKING Thursday, February 7, 13
  • 7. OK Thursday, February 7, 13
  • 8. Thursday, February 7, 13
  • 9. OQ Thursday, February 7, 13
  • 10. DESIGNERS Thursday, February 7, 13
  • 11. Thursday, February 7, 13
  • 12. 01 Pensar no contexto Thursday, February 7, 13
  • 13. Thursday, February 7, 13
  • 14. Thursday, February 7, 13
  • 15. COMO POSSO MATAR A SEDE? Thursday, February 7, 13
  • 16. 02 Buscar possbilidades Thursday, February 7, 13
  • 17. Thursday, February 7, 13
  • 18. COMO MAIS POSSO ME TRANSPORTAR? Thursday, February 7, 13
  • 19. 03 Ter empatia Thursday, February 7, 13
  • 20. Thursday, February 7, 13
  • 21. QUEM É (SÃO) O(S) CENTRO(S)? Thursday, February 7, 13
  • 22. 04 Não saiba de nada Thursday, February 7, 13
  • 23. Thursday, February 7, 13
  • 24. SOMOS MESMO GENIAIS? Thursday, February 7, 13
  • 25. 05 Tenha dúvidas, não certezas Thursday, February 7, 13
  • 26. POR ISSO, TESTE Thursday, February 7, 13
  • 27. OK Thursday, February 7, 13 (2)
  • 28. Thursday, February 7, 13
  • 29. 2011 Thursday, February 7, 13
  • 30. Precisamos olhar mais para frente Thursday, February 7, 13
  • 31. Ter uma área mais “descolada” do dia a dia da empresa Thursday, February 7, 13
  • 32. Mas como fazer isso? Thursday, February 7, 13
  • 33. ? (2) Thursday, February 7, 13
  • 34. Thursday, February 7, 13 } IM
  • 35. Thursday, February 7, 13
  • 36. Future Insights whirlpool Thursday, February 7, 13
  • 37. FUTURE INSIGTHS Thursday, February 7, 13
  • 38. INPUTS/ EXPLORAÇÂO REFLEXÃO/ CONVERSÂO FUTURE INSIGTHS COMUNICAÇÃO VALIDAÇÂO Thursday, February 7, 13
  • 39. Thursday, February 7, 13
  • 40. Conhecimento( Thursday, February 7, 13
  • 41. Provocar( Conhecimento( Validar( Thursday, February 7, 13
  • 42. CONHECIMENTO QUALIFICADO WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL( Thursday, February 7, 13
  • 43. CONHECIMENTO QUALIFICADO PERCEBER Captação(de(informação( especializada( Thursday, February 7, 13 REFLETIR Transformar(a(informação( em(conhecimento( qualificado( EXPRESSAR Preparação(para(absorção( do(conhecimento( qualificado( WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(
  • 44. Thursday, February 7, 13
  • 45. LONGO MEDIO CURTO Thursday, February 7, 13
  • 46. LATENTE INCONSCIENTE PERCEBER Thursday, February 7, 13 MACRO ECONOMY TRENDS (Brazil)
  • 47. BEHAVIORAL STUDIES LATENTE INCONSCIENTE PERCEBER “CONTEMPORARY WOMEN” Thursday, February 7, 13
  • 48. BEHAVIORAL STUDIES LATENTE INCONSCIENTE PERCEBER “YOUNG SPIRIT” Thursday, February 7, 13
  • 49. BEHAVIORAL STUDIES INCONSCIENTE PERCEBER A B C LATENTE D E “THE NEW CONSUMERS CLASSES” Thursday, February 7, 13
  • 50. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  • 51. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  • 52. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  • 53. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  • 54. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  • 55. Strategy Day EXPRESSAR Top Management Middle Management Team Thursday, February 7, 13 Workshop Diretoria Future Day
  • 56. Strategy Day EXPRESSAR Top Management Middle Management Team Thursday, February 7, 13 Workshop Diretoria Future Day
  • 57. + PROVOCAR Thursday, February 7, 13
  • 58. PROCESSO PRE DO + PROVOCAR NEW Thursday, February 7, 13
  • 59. RESUMINDO Thursday, February 7, 13
  • 60. 01 Pensar no contexto Thursday, February 7, 13
  • 61. 02 Buscar possbilidades Thursday, February 7, 13
  • 62. 03 Ter empatia Thursday, February 7, 13
  • 63. 04 Não saiba de nada Thursday, February 7, 13
  • 64. 05 Tenha dúvidas, não certezas Thursday, February 7, 13
  • 65. OBG Thursday, February 7, 13
  • 66. } www.about.me/jko { Thursday, February 7, 13