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Social Media 101 for Small Business
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Social Media 101 for Small Business

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As a small business, it can be extremely difficult to figure out how to use social media to build the business. Many questions come up, such as where do I start; or how can I build my social media …

As a small business, it can be extremely difficult to figure out how to use social media to build the business. Many questions come up, such as where do I start; or how can I build my social media strategy when it is just me? Ja-Nae will walk you through social media 101 and how to build your business through it.

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  • Number is conservative, only counts those who’ve used social media in past month, not everyone who has an acct or uses infrequently, http://adage.com/digital/article?article_id=137792 Other sources: http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/,
  • Sources: http://news.cnet.com/8301-13846_3-10456671-62.html, http://adage.com/digital/article?article_id=137792, http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/ Avg, income of Twitterers is $58K
  • Sources: http://www.bethkanter.org/, See http://www.bethkanter.org/category/case-studies/ for sample success stories, http://www.readwriteweb.com/archives/how_to_use_social_media_for_social_change.php
  • Sources: http://www.theagitator.net/media-usage/hispanics-using-social-media/, http://www.ignitesocialmedia.com/2010-social-network-analysis-report/
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • Credit: Beth Kanter
  • Courtesy of Forrester Research
  • Credit: Beth Kanter
  • Transcript

    • 1. Using Social Media: Small Business Presented by © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 2. What is Social Media? © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 3. Engagement Marketing CONTENT SEO SOCIAL MEDIA  
    • 4. 3-Pronged Strategy
      • Republishing
        • Expand your reach
      • Networking
        • Connect with relevant audiences
      • Engagement
        • Respond to connections to enhance exposure
      © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 5. Who is Using It?
      • 60% of the online population uses social networking*
      • The avg. user visits social sites 20hrs/week
      • Baby Boomers are the fastest growing demographic on Facebook
      • Twitter is outpacing MySpace in growth
        • Between 2008 and 2009, MySpace had -9% growth; Twitter had +2168% growth
      © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 6. Who is Using It?
      • Facebook:
        • 116m unique US visitors
        • Avg. user age 13-34, more women than men
        • 44% of the social sharing on the web
        • If it were a country, it would be 4 th largest in the world
        • 6.2m Hispanic users
      • Twitter:
        • 23m unique US visitors
        • Avg. user age 18-34, genders equally split
        • More likely to be part-time
        • 3m Hispanic users
      © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 7. Who is Using It?
      • MySpace :
        • 61m unique US visitors
        • 34% under age 17, 22% 18-34
        • Nearly 50% make $50K or less
        • 8.8m Hispanic users
      • YouTube
        • 78m unique visitors
        • Avg. user age 18-34, mostly students
        • 15m Hispanic users
      • Flickr
        • 19m unique US visitors
        • 25% of users are 35-44
      © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 8. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
    • 9. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
    • 10. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
    • 11. Why Do It?
      • PROS
        • SALES
        • CUSTOMER SERVICE
        • AND……………
      © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 12. Trends in Social Media
        • Increase in Facebook traffic from middle-age users
        • MySpace has seen a decrease in traffic from younger users, but an increase from lower-middle income users
        • Decrease in younger Flickr users, but increase in upper income users
        • Twitter is peaking; increase in global traffic share and in users 25-34
        • Hispanics are fastest growing demographic in the US and most likely to view Internet and Social Media as tools for building a better life
    • 13.   Where to Begin???   © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 14. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 15. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 16.     © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 17. Creating Your Engagement Strategy © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 18. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 19. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Credit: Beth Kanter
    • 20. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 21. Step Three: Integration
      • Now you’ve decided what you want to achieve and who you are targeting…
        • Which social media sites will give you the most “bang for your buck”?
        • How will you integrate your social media message and tactics with your traditional marketing plan
      © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 22. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 23. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 24. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net 1) Who will be engaging in Social Media? 2) Which tasks will this person take on? 3) How many hours a week will be allocated to engagement?
    • 25. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Measuring Social Media
    • 26. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 27. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    • 28. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Contact Info: Case Studies: http://Ja-Nae.net Facebook: www.Facebook.com/janaeduane Twitter: @TheSunQueen LinkedIn: www.LinkedIn.com/in/janaeduane

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