Social Media 101 for Small Business

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As a small business, it can be extremely difficult to figure out how to use social media to build the business. Many questions come up, such as where do I start; or how can I build my social media strategy when it is just me? Ja-Nae will walk you through social media 101 and how to build your business through it.

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  • Number is conservative, only counts those who’ve used social media in past month, not everyone who has an acct or uses infrequently, http://adage.com/digital/article?article_id=137792 Other sources: http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/,
  • Sources: http://news.cnet.com/8301-13846_3-10456671-62.html, http://adage.com/digital/article?article_id=137792, http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/ Avg, income of Twitterers is $58K
  • Sources: http://www.bethkanter.org/, See http://www.bethkanter.org/category/case-studies/ for sample success stories, http://www.readwriteweb.com/archives/how_to_use_social_media_for_social_change.php
  • Sources: http://www.theagitator.net/media-usage/hispanics-using-social-media/, http://www.ignitesocialmedia.com/2010-social-network-analysis-report/
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  • Credit: Beth Kanter
  • Courtesy of Forrester Research
  • Credit: Beth Kanter
  • Social Media 101 for Small Business

    1. 1. Using Social Media: Small Business Presented by © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    2. 2. What is Social Media? © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    3. 3. Engagement Marketing CONTENT SEO SOCIAL MEDIA  
    4. 4. 3-Pronged Strategy <ul><li>Republishing </li></ul><ul><ul><li>Expand your reach </li></ul></ul><ul><li>Networking </li></ul><ul><ul><li>Connect with relevant audiences </li></ul></ul><ul><li>Engagement </li></ul><ul><ul><li>Respond to connections to enhance exposure </li></ul></ul>© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    5. 5. Who is Using It? <ul><li>60% of the online population uses social networking* </li></ul><ul><li>The avg. user visits social sites 20hrs/week </li></ul><ul><li>Baby Boomers are the fastest growing demographic on Facebook </li></ul><ul><li>Twitter is outpacing MySpace in growth </li></ul><ul><ul><li>Between 2008 and 2009, MySpace had -9% growth; Twitter had +2168% growth </li></ul></ul>© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    6. 6. Who is Using It? <ul><li>Facebook: </li></ul><ul><ul><li>116m unique US visitors </li></ul></ul><ul><ul><li>Avg. user age 13-34, more women than men </li></ul></ul><ul><ul><li>44% of the social sharing on the web </li></ul></ul><ul><ul><li>If it were a country, it would be 4 th largest in the world </li></ul></ul><ul><ul><li>6.2m Hispanic users </li></ul></ul><ul><li>Twitter: </li></ul><ul><ul><li>23m unique US visitors </li></ul></ul><ul><ul><li>Avg. user age 18-34, genders equally split </li></ul></ul><ul><ul><li>More likely to be part-time </li></ul></ul><ul><ul><li>3m Hispanic users </li></ul></ul>© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    7. 7. Who is Using It? <ul><li>MySpace : </li></ul><ul><ul><li>61m unique US visitors </li></ul></ul><ul><ul><li>34% under age 17, 22% 18-34 </li></ul></ul><ul><ul><li>Nearly 50% make $50K or less </li></ul></ul><ul><ul><li>8.8m Hispanic users </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>78m unique visitors </li></ul></ul><ul><ul><li>Avg. user age 18-34, mostly students </li></ul></ul><ul><ul><li>15m Hispanic users </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li>19m unique US visitors </li></ul></ul><ul><ul><li>25% of users are 35-44 </li></ul></ul>© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    8. 8. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
    9. 9. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
    10. 10. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
    11. 11. Why Do It? <ul><li>PROS </li></ul><ul><ul><li>SALES </li></ul></ul><ul><ul><li>CUSTOMER SERVICE </li></ul></ul><ul><ul><li>AND…………… </li></ul></ul>© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    12. 12. Trends in Social Media <ul><ul><li>Increase in Facebook traffic from middle-age users </li></ul></ul><ul><ul><li>MySpace has seen a decrease in traffic from younger users, but an increase from lower-middle income users </li></ul></ul><ul><ul><li>Decrease in younger Flickr users, but increase in upper income users </li></ul></ul><ul><ul><li>Twitter is peaking; increase in global traffic share and in users 25-34 </li></ul></ul><ul><ul><li>Hispanics are fastest growing demographic in the US and most likely to view Internet and Social Media as tools for building a better life </li></ul></ul>
    13. 13.   Where to Begin???   © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    14. 14. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    15. 15. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    16. 16.     © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    17. 17. Creating Your Engagement Strategy © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    18. 18. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    19. 19. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Credit: Beth Kanter
    20. 20. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    21. 21. Step Three: Integration <ul><li>Now you’ve decided what you want to achieve and who you are targeting… </li></ul><ul><ul><li>Which social media sites will give you the most “bang for your buck”? </li></ul></ul><ul><ul><li>How will you integrate your social media message and tactics with your traditional marketing plan </li></ul></ul>© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    22. 22. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    23. 23. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    24. 24. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net 1) Who will be engaging in Social Media? 2) Which tasks will this person take on? 3) How many hours a week will be allocated to engagement?
    25. 25. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Measuring Social Media
    26. 26. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    27. 27. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    28. 28. © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Contact Info: Case Studies: http://Ja-Nae.net Facebook: www.Facebook.com/janaeduane Twitter: @TheSunQueen LinkedIn: www.LinkedIn.com/in/janaeduane

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