Social Marketing ROI and Beyond: Measuring Return and Relationships
by Ja-Naé Duane
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Part of Ja-Nae's Biz100 Tour: 100 Events on Starting and Growing Your Business:...
Part of Ja-Nae's Biz100 Tour: 100 Events on Starting and Growing Your Business:
This presentation takes on one of the hottest topics in marketing today, of how to measure social marketing's contribution to your business. It explains why calculating the value created by social marketing is different from other kinds of marketing or investment.
This session includes a step-by-step demonstration how to use any analytics package (we'll use Google Analytics) to segment and compare how people from social campaigns connect with your firm. You'll get real-world examples of how to better connect social marketing to business results, and go beyond tactical results to manage your social strategy as a tangible asset.
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