Linkedin for Lawyers


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LinkedIn for Lawyers is a step-by-step guide for lawyers. Ja-Nae walks through how to optimize your profile for search engine optimize, best practices for engagement, as well as creating a strategy to implement.

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  • LI’s mission is to connect the world’s professionals to make them more productive and more successful.
  • Earlier this year, Linkedin announced that it had reached the 100 million-member mark and that it is growing at a rate of 1 million members per week. But you may
  • The headline is one line of text that appears underneath your name and in search results. In your headline, avoid overused buzzwords or over-the-top phrases (“game changer” or “change agent” are two that come to mind).Your headline doesn’t have to include your job title, but it should be clear and concise. Use it to describe the qualities you can offer, and position yourself for relevant opportunities without inflating your experience.
  • People connect with people, Don’t be a faceless persona, add your photo to your Linkedin profile. Your photo is used at a small thumbnail size, so the tighter you crop the photo, the larger your image will appear, and the more recognizable you will be. (A tight crop can also make you seem closer, friendlier and more approachable.) If necessary, ask someone familiar with photo editing software to help you to crop and upload your photo. Notice the difference a photo can make (at right).
  • One of the great benefits of a Linkedin profile is that it allows you to add up to three links to your law firm’s web site, bio page, blog, Twitter page, or any other web link you deem important to add to your profile. The default settings are: • My Web Site • My Company • My Blog. But those are just suggestions. Take advantage of the ability to customize the link labels by choosing Other in the drop down menu in the Web Sites edit mode. Select Other, and then type in the name of the site you are linking to. So, instead of the above generic labels, you can have specific ones, such as: • Jeffrey Smith’s bio page • Smith & Jones – IP Law Firm • Massachusetts IP Blog.
  • When you first sign up with Linkedin, it assigns you a URL (or web site address) that is, well, a bit messy. The shorter version is much easier to put on a business card or in an e-mail footer, and easier for someone to type in or provide over the phone when necessary. And, again, it is now better optimized for search engines.
  • People will scan your profile just as they do a news story. When I worked as a reporter, we used the inverted pyramid method to structure a story, making sure all the important facts were stacked near the beginning. You too should answer the who, what, when, why and how in your profile summary section. Point to results and quantify your impact to render your record more concrete. If you’ve written a compelling summary, your audience will read on.The Summary is meant to be just that, a summary, not a complete accounting of your life story. Don’t copy-and-paste your law firm attorney bio into this space. Rather, use the Summary as a place to position yourself specifically for the type of business you are seeking, and to “brand’ yourself in a specific area of law or an industry segment. If, for instance, you are a licensing and IP attorney looking to do more work in the burgeoning video game industry, then use your Linkedin profile and Summary to position yourself for that industry by mentioning some of your recent work in that industry and any leadership positions you may hold or organizations you are active with in that sector. You can always link to your web site bio for more information. This is your chance to define how you want to be perceived, which you can update as often as necessary (and, remains entact even if you change jobs or firms).CAVEAT: A part of the Summary is a subsection called Specialties. Do not fill this section out; use of the term “specialty” or “specialized” or “expert” is not allowed by attorney ethics rules in some states. The general rule for lawyer profiles is to just leave this space blank. You may still describe the focus of your practice in the Summary section, but avoid terms like “specialize” and “expert.”CAVEAT: Some state bar associations have specific rules regarding attorney advertising. To be extra safe, and to avoid any potential violations regarding attorney advertising laws, consider the following: 1. Make clear in which states you are admitted to practice 2. Add disclaimer language to the last line of your Summary, such as: “DISCLAIMER: This material may be considered attorney advertising under certain rules of professional attorney conduct.
  • In order for your Linkedin profile to be “complete” it requires that you have and give at least two Recommendations. However, lawyers and investment advisors should be careful. First of all, no one can post a Recommendation without your approval, so don’t worry about that happening without your knowledge. However, various attorney advertising laws and ethics guidelines do not allow “endorsements.” While a recommendation that claims “John is pleasant to work with, always returns my phone calls promptly, and is a great bump skier” may be okay, a recommendation that claims “John is a master in the courtroom and I’d recommend him for any case” would be an obvious no-no.
  •  This is where the true social power of Linkedin kicks in. The Update area (or Share box) invites you to communicate to your connections with a brief update of what you are working on, what’s new, or anything you feel comfortable asking or sharing. You can also easily Attach a Link to your Update, which can be a simple and powerful way to share relevant information with your connections. Simply click on the Attach a Link icon, and then copy and paste the URL you want to share. Linkedin will autofill the entry with the web page’s headline and description, but you can (and should) edit them in order to add your take on the information you are sharing. Also, you can decide whether you want to share your Updates with your connections only, or with everyone. Choosing “everyone” gives you more visibility. If you have a Twitter handle, link your Twitter account to your Linkedin profile so that anytime you Tweet it updates your status on LinkedIn. The benefit of doing this is increased visibility to your connections because your update will appear in your connections’ newsfeed. If you don’t have a Twitter account be sure to update your status regularly so that it has the same effect.
  •  There are distinct benefits for adding an Amazon Reading List to yourLinkedIn Profile.A reading list:• Gives you the opportunity to make an emotional connection withindividuals you’ve never met and build relationships based onshared interests. Don’t forget that decision-makers may get a betteroverall image of your brand by seeing what you read.• Reveals your interests, passions, and points of view. As long as youdon’t object to sharing the information, this gives your personalbrand a powerful boost.Note:You can update your reading list from either the home page or your profilepage.
  •  LinkedIn has over twenty applications with which you can createcontent with high visual interest.In “Edit” mode while viewing your LinkedIn Profile, look for theApplications header and click on “Add an application” to view thecurrent list.
  • Next, you’ll want to make your profile public. By making your profile public, you make all the information in it available to search engines, and you make it easier for people to find you and learn about what you can do for them.To make these changes to your profile, in Edit My Profile mode, simply click on the [Edit] link next to the current URL related to your Public Profile (at the bottom of the first section of your profile). This brings up a new window as shown below.Next, click on the [Edit] link next to your current URL, and type in a new one using either your name or a specific keyword phrase that you may want to brand yourself around, such as “videogamelawyer.” Then, on the same page, right below your new URL, check the radio button to make your Profile public. Select “Full view,” and scroll down to click the Save Changes button.
  • Take part in LinkedIn answers- If you weren’t aware, LinkedIn has its own Q&A section, where professionals can ask questions to the LinkedIn community. If you answer a question correctly, the person who asked the question has the ability to mark your answer as the “best answer.” If you start getting a lot of “best answers” then you have the ability to become an expert on Linkedin. When you answer questions correctly, others will start to view you as a valuable resource in your field. be careful not to offer legal advice
  • Participating in groups is a great way to network with the business community. Join groups in the same industry you are working in and participate in discussions to meet new people in your industry. Many people will ask questions to other professionals in their industry looking for help or someone to go to for advice on a certain subject. By contributing to discussions in groups you are likely to make new connections and draw more visibility to your profile.Becoming involved with Linkedin’s Groups is a more advanced step. It takes a little time using Linkedinbefore you may be ready to participate fully in Groups. Using Groups can be a very effective way to raise your visibility among specific niche audiences. Start by searching for and joining groups. Some places to start include alumni groups from schools you’ve attended, alumni groups from former employers, and (even more importantly) groups in the industry segments you and your clients follow. Do this by using the Search Groups function to find groups of interest. Sign up to receive a weekly summary of activity in the groups you join, and then sit back and watch, listen and learn. Then, once you have a feel for how the Groups work, you can join in by posting questions, answering questions, recommending articles or news stories and commenting on other people’s conversations. Regular activity in a Group can help build your reputation and awareness within that sector. You can also search for people you’d like to know and find out which groups they belong to, and then join one of those groups with the hope of gaining some exposure through your value-added participation in that group.CAVEAT: On this issue, I defer to Doug Cornelius, a compliance attorney and social media enthusiast, who recommends that attorneys steer clear of Recommendations. See his commentary on Linkedin Recommendations on his blog Compliance Building at: When participating in Groups, in particular, answering questions posed by others, be careful not to offer legal advice.
  • Use your calendar ruthlessly. Assign yourself 10mins a day to network through LI.
  • Before your dig into LI, decide what you want to accomplish with the time that you have allocated to it. Do you want to reconnect with individual that you have lost touch with? Are you looking to meet new contacts? Decide what your goals are and what will bring you in the largest ROI in order to obtain those objectives.
  • You decide on who you engage with and who you don’t. Decide what level of engagement is right for you.
  • Test where you are gaining the most traction through your LI networking. You may find that connecting with colleagues is the most fruitful. You may have tremendous success promoting yourself as a thought leader within groups and q & a. You decide what works for you.
  • Linkedin for Lawyers

    1. 1. LinkedIn for LawyersJa-Nae Duane
    2. 2. What is…….
    3. 3. Few Stats• Growing at Rate of 1 Million Members a Week• 44 Million US Members• 100% of Fortune 500 Companies are On• 17.8 Million Members in Groups• Largest Member Sector: Professional Services 1.5 Million Users Are Lawyers
    4. 4. Three Powerful Reasons to Utilize LinkedIn
    5. 5. Getting Started
    6. 6. Optimize Your Headline: Simple and Direct
    7. 7. Avatar: A Picture Says a Thousand Words
    8. 8. Profile Optimization
    9. 9. Optimize Your Website Links
    10. 10. Customize Your URL
    11. 11. Summary & Experience: Let People Know About You Tell people what you do and how you can help them. Clearly list your specialties.
    12. 12. Carefully Get & Give Recommendations
    13. 13. List Organizations
    14. 14. Share Updates
    15. 15. Add Your Reading List
    16. 16. Add Applications
    17. 17. Make Your Profile Public
    18. 18. Set Up OverviewOptimize Profile Tell people who you are and how you can help them. Add education/associations to find kinships.Summary and Experience Create a summary of your professional experiences. What would people really want to know.Share Update status to be at “top of mind”. Present yourself as a thought leader.Add Personal Touch Reading list. Applications.
    19. 19. Connect with Those You Know
    20. 20. Build Your Database Colleagues Potential Clients Clients
    21. 21. Use Q & ABest Answers = Expert on Linkedin
    22. 22. Become Active in Relevant Groups
    23. 23. Engagement Best PracticesQuestions & Answers Position yourself as a thought leader. Answer questions, but don’t post legal advice.Status Updates Post relevant articles and professional updates. Show you’re human.Groups Participate in relevant groups. Find industry events in your area to connect offline.Connect Reach out to people in your network daily. Congratulate them on a career change or check in on their family.
    24. 24. Tight for Time?
    25. 25. Use Your Calendar
    26. 26. Prioritize and Stick To It
    27. 27. Set Boundaries
    28. 28. Measure
    29. 29. 5 Pointed StrategyTight on Time?  Decide on how much time per week to network.  Decide on your objectives and goals.Use Your Calendar  Set up specific times to network on LinkedIn  10 minutes a day can go a long way.Prioritize and Stick to it  What will bring you the largest return?  Avoid unstructured social media timeSet Boundaries  You decide on your level of engagement.  You do not have to engage with everyone.Measure  Measure the successful of your efforts.  Tweak strategy and test frequently.
    30. 30. /TheSunQueen @TheSunQueen’s Connect!