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Google+ for Business

Google+ for Business






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    Google+ for Business Google+ for Business Presentation Transcript

    • Google  +  for  Your  Business  
    • About  Google+   •  Google+ is a search engine integrated with real time cloud based communication for sharing all types of media •  Exponential growth reaching 20 million users •  Removed several business accounts (such as Ford and Sesame Street) •  Left other brands such as Mashable (because it transferred the brand to a person – Pete Cashmore) to play in beta •  Will be open to the public shortly 2
    • Facebook  Vs.  Google+   Infograph by Technobombs 3
    • Google+  Vs.  Twi;er    Google+ is a search engine integrated with real time cloud based communication for sharing all types of media   Getting better search engine rankings and faster   Real-time results  Friends on G+ = Better Rankings   Google’s Social Search results have content from people you know rank higher when you’re logged into Google  G+ vs. Twitter and Real Time Data   Aggregators and scrapers still play an SEO   An individual’s social authority has impact on ranking   Traditional SEO rules are still they way to go V S 4
    • Google+  Integrates  with  Google  Business  Suite     Gmail for Business   Google Sites   Google Calendar   Google Video   Google Docs   Apps Marketplace   Google Cloud Connect   AND many more (http://www.google.com/apps/intl/en/   Google Groups business/more.html) 5
    • While  Wai@ng  for  Google+…   Prepare  Your  Business!   6
    • Use  the  Google  +1  Bu;on    Google +1 is an entirely different program  Interesting SEO implications  Similar to Facebook’s “Like” button  Gaining +1s can help improve your ranking  It can show (even those who aren’t connected or using +1) an overall count for your page 7
    • Create  a  “Face”  for  the  Brand    Personal connection to a product or service  Someone that would be a face of the brand  Get a lead on your competitors while Google gets the formal business offering ready 8
    • Complete  Your  Personal  Profile    Profile page should be complete and robust  A way people will discover you and will be able to learn more about you  User’s profile can include SEO beneficial links  Essentially will be your business brand page for now 9
    • Form  Google  Circles    Think about what circles you want  Allow you to segment out how you interact  What content you distribute to them 10
    • Add  Value  to  the  Conversa@on  with  Posts  Inside  Google+    Google+ posts = Facebook wall  Valuable links for SEO 11
    • Use  Google+  Sparks  to  Monitor  Conversa@ons    In “Sparks” conversation you are presented with very generalized topics to help you find relevant information  Search box  Instant feeds of information  Creates a personalized social media monitoring channel 12
    • Host  Google+  Hangouts     Google+ most talked about feature   Video group chat   Webinars   Customer Service Chats   Q & A sessions   Video Meetings   ALL FOR FREE 13
    • Is  Your  Brand  Ready  for  Google+     What have you been doing to prepare?   Have you thought of a few good people to represent your brand?   Is it you? 14
    • Consider  Purchasing   For  More  Resources   Like  These   15
    • Con@nue  the  Conversa@on     Twi1er:  @TheSunQueen     Slides:  www.slideshare.net/JDuane     Facebook:  h1p://www.facebook.com/ TheSunQueen     Share  whatever,  wherever!   16