Social Media Strategy: Sharpie

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This is my final project social media strategy proposal for Sharpie!!!

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Social Media Strategy: Sharpie

  1. 1. Presented By: Jessica Wernette MSU New Media Class, August 2010
  2. 2. What is Sharpie? Sharpie is… Bold & brilliant Thick & thin Crazy & tame Pocket sized & pencil case friendly Artistic & Corporate
  3. 3. The Plan Goal: To encourage involvement and interaction with the brand through fostering creativity and continuously re-shaping and reinventing how the product is used Current Social Media Vehicles Utilize to their fullest potential & Add NEW elements
  4. 4. Sharpie: Color Your World…Your Way <ul><li>Objectives: </li></ul><ul><li>Embrace individuality </li></ul><ul><li>Encourage creativity & uniqueness </li></ul><ul><li>Why </li></ul><ul><li>Consumers are the Sharpie brand </li></ul><ul><li>Brand loyalty </li></ul><ul><li>Create emotional bond </li></ul><ul><li>How: </li></ul><ul><li>Shared stories & applications </li></ul><ul><li>Showcase consumer use </li></ul>
  5. 5. TWITTER/FACEBOOK Currently: 5350 followers Following 5204 Communication Sharpie Tweets/Facebook posts Continue to Increase Followers Facebook user homepage sidebar ads That’s ME!!!
  6. 6. BLOG Regularly maintain Promote Sharpie/blogger conversation Contests: Encourage consumer interaction Design Contest
  7. 7. YouTube Channel “ Sharpie, My Way” Videos Contests: For new Sharpie viral videos/online commercials Weekly Videos from Inside Sharpie Corporate
  8. 8. AD WORDS Increase traffic to website, blog, and other online vehicles Keywords: Permanent Markers Sharpie Sharpie permanent markers Sharpie markers Colored Sharpie pens Sharpie colored markers Color Your World…Your Way Find out how you can use Sharpie & make it your own www.sharpie.com
  9. 9. INTERACTIVE DIGITAL BILLBOARDS <ul><li>Interactive screen </li></ul><ul><li>Each billboard is a Twitter Place location </li></ul>FLICKR <ul><li>Consumer post pictures of how they color their world </li></ul><ul><li>Photo-share and vote on monthly “best sharpie creation” photo </li></ul>
  10. 10. BUDGET <ul><li>Online Social Media: </li></ul><ul><li>Time Spent Promoting On </li></ul><ul><li>Twitter/Facebook 25% </li></ul><ul><li>Blog 20% </li></ul><ul><li>Youtube 35% </li></ul><ul><li>Flickr: 20% </li></ul><ul><li>    </li></ul><ul><li>Metrics of Success </li></ul><ul><li>Social media mentions </li></ul><ul><li>% increase in followers/fans </li></ul>

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