NFC - Gavin Payne - May 2012

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  • 1. USING NFC TO CHANGE THE WAY WE WORK, LIVE & PLAY Gavin Payne Head of Retail Technology at JWT (MEA)
  • 2. @gavin_payne #jwtmea
  • 3. Provide communication based business solutions to a number of global and local brands
  • 4. Analyst are saying... •  NFC-based mobile transactions are expected to reach nearly $50 billion worldwide by 2014 •  1 in 6 users worldwide will have an NFC enabled phone by 2014 •  There will be approx $113 billion made in NFC transactions worldwide in 2016
  • 5. Can NFC change the way we work live and play? tv mobile phone internet Lets try make sense of all this hype Is NFC really that important? NFC?
  • 6. Lets talk about technology •  Something amazing is happening in the •  world of "technology" It's important to understand the role of NFC
  • 7. last year something profound happened...
  • 8. The number of smartphones sold exceeded the number of PCs sold
  • 9. In a few years, the number of smart mobile devices will DWARF the number of PCs
  • 10. It's a very exciting time
  • 11. The Technology Landscape •  Infrastructure such as 4G & cloud computing is enabling business to create and amazing new solutions •  New mobile devices allow us to interact with richer and more meaningful content •  Enabling technologies like NFC allows us to interact with real world objects
  • 12. All this new interaction has started a DIGITAL REVOLUTION
  • 13. •  •  Access Find •  •  Sharing Collaborating
  • 14. But what does this really mean?
  • 15. Let me put it this way •  We all have a social profile •  Its extending: Graph API & Social Plugins which “allows any page on the web to have all the features of a Facebook Page.” •  It enables us to have personal and meaningful experiences online •  Google vs Facebook: control of your digital passport
  • 16. The DIGITAL REVOLUTION is our social profile spilling out and consuming more and more of our off line world •  Its the fusion of online with offline •  This fusion will only happen once... think about it
  • 17. Gen - Z: Digital in their DNA Will not use the term digital Will not use the term E-commerce Will not even use real Money
  • 18. We are at the cusp of the largest technology jump of our lifetime... it not ever
  • 19. We are moving fast towards a smart, HYPER CONNECTED WORLD where new customer behaviors will emerge
  • 20. So what about NFC? •  It's no coincidence that nfc just happens to be maturing as this "Digital Revolution" is gearing up •  NFC is making this possible •  It's an essential ingredient •  It's the enabling technology
  • 21. Can NFC change the way we work live and play? •  Technology is changing how we work live and play... and NFC is enabling this great change •  NFC is the essential ingredient for a better digitally enabled world •  Advertising, Automotive, Financial Services, Healthcare, Retail, Transportation, Travel & Entertainment
  • 22. It's not just about mobile wallets and smart posters.. NFC is an enabler
  • 23. USERS SHOULD NOT EXPERIENCE GREAT TECHNOLOGY TECHNOLOGY SHOULD ENHANCE AND ENABLE A GREAT USER EXPERIENCE
  • 24. Restaurant experience
  • 25. Sleep experience
  • 26. Logistic experience
  • 27. Amazing brand experiences •  Advertising is longer had a one-way conversation with consumers •  Today consumer demand a two-way conversation with "meaningful connections" •  JWT is working with technology for engagement to create amazing brand experiences •  Very excited by NFC
  • 28. Quick Summary •  It's a very exciting time •  The "Digital Revolution" is here •  NFC is an essential ingredient •  Creating meaningful and useful experiences •  NFC will change how we live, work and play
  • 29. THANK YOU :) @gavin_payne www.gavinpayne.me gavin.payne@jwtexperience.com www.jwt.com