Consultants and Creatives are stereotypically considered worlds apart, but in this presentation, Mazen Khater, JWT MEA's CMO argues they are in fact two sides of the same coin - as both tap into intangible assets to create stakeholder value.
Slides capture important business data from reputable sources.
Author : Mazen Khater, Chief Marketing Officer JWT MEA
Presented : Euromena Consulting 2013 Workshop, 31 May 2013
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