WHAT TO
EXPECT IN

2014
@JWTINSIDE #INSIDEinsights
PRESENTING TODAY:
Erin Hartman

Stephen Nemeth

Media Director

Experience Planner

Pete Price

Emily Fearnley

Experience...
2014
Redefining
Experiences

@JWTINSIDE #INSIDEinsights
2014

Redefining Refining
Experiences
@JWTINSIDE #INSIDEinsights
2013 2014
A year of bold reconsideration
of what could be.

A year of refinement and subtlety, rethinking
the details that...
Focus on the details that make your experience come alive.
It’s the subtle nuances that will set you apart.

@JWTINSIDE #I...
The Employee Experience:
What cues in your candidate & employee experience say about your company values.
They give a full...
Search, Social & Mobile:
It’s all connected- your experience should flow seamlessly across platforms and devices.

@JWTINS...
Going Beyond PPC:
Don’t just cast a wide net. Cast the right net to get the right candidates.

@JWTINSIDE #INSIDEinsights
Social Sourcing & Advertising:
Users don’t mind being targeted, as long as it’s relevant to their interests.

@JWTINSIDE #...
The Rise of Medium
& Long-Form Storytelling:
In-depth content shows that your EVP is more than just a slogan.

•
•
•
•
•
•...
Social Recruiting,
Meet Content Strategy:
Candidates want to be part of a story, not a transaction.

• It’s a brand story,...
Social Recruiting,
Meet Content Strategy:
Two Examples:

@JWTINSIDE #INSIDEinsights
Social Recruiting,
Meet Content Strategy:
The quality of your visuals communicates the quality of the information.

Visual...
Social Recruiting,
Meet Content Strategy:
Think about your story pathway. It shouldn’t just end on Facebook.

Brand Story ...
Social Recruiting,
Meet Content Strategy:
Think about your story pathway. It shouldn’t just end on Facebook.

Brand Story ...
Social Recruiting,
Meet Content Strategy:

@JWTINSIDE #INSIDEinsights
QUESTIONS?
Let JWT INSIDE help you refine the candidate experience,
contact us for a FREE 30 minute consult. Thank you!

C...
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What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

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Social recruiting and mobile have been hot topics for the past few years, but they really haven't changed HR like we thought they would...until now. We expected paper resumes to be useless by 2013-kind of like when we imagined flying cars would be around in the 21st Century. While that hasn't quite happened, we are seeing shifts, both subtle and dynamic, that show the industry continues to move in the direction of digital. We are happy to share with you our recent discussion of trends that we expect to affect HR teams and other industries alike in 2014.

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What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

  1. 1. WHAT TO EXPECT IN 2014 @JWTINSIDE #INSIDEinsights
  2. 2. PRESENTING TODAY: Erin Hartman Stephen Nemeth Media Director Experience Planner Pete Price Emily Fearnley Experience Planner Search Engine Marketing Analyst @JWTINSIDE #INSIDEinsights
  3. 3. 2014 Redefining Experiences @JWTINSIDE #INSIDEinsights
  4. 4. 2014 Redefining Refining Experiences @JWTINSIDE #INSIDEinsights
  5. 5. 2013 2014 A year of bold reconsideration of what could be. A year of refinement and subtlety, rethinking the details that shape an experience. @JWTINSIDE #INSIDEinsights
  6. 6. Focus on the details that make your experience come alive. It’s the subtle nuances that will set you apart. @JWTINSIDE #INSIDEinsights
  7. 7. The Employee Experience: What cues in your candidate & employee experience say about your company values. They give a full experience to all employees. They’re up-to-date. They’re really excited to have me. This feels like a family. They take the time to care for their employees. There are real people behind the process. They’re proud of their story. They want me to spend some time considering what they’re about to see if it’s a fit. @JWTINSIDE #INSIDEinsights
  8. 8. Search, Social & Mobile: It’s all connected- your experience should flow seamlessly across platforms and devices. @JWTINSIDE #INSIDEinsights
  9. 9. Going Beyond PPC: Don’t just cast a wide net. Cast the right net to get the right candidates. @JWTINSIDE #INSIDEinsights
  10. 10. Social Sourcing & Advertising: Users don’t mind being targeted, as long as it’s relevant to their interests. @JWTINSIDE #INSIDEinsights
  11. 11. The Rise of Medium & Long-Form Storytelling: In-depth content shows that your EVP is more than just a slogan. • • • • • • A complement to BuzzFeed & UpWorthy style Builds on familiarity with blogs and magazine Tell the story anew through multimedia Rhythm is the key Ideal for consideration phase of a campaign Companion with “debunking” trend @JWTINSIDE #INSIDEinsights
  12. 12. Social Recruiting, Meet Content Strategy: Candidates want to be part of a story, not a transaction. • It’s a brand story, not just a career story. • There has to be value greater than Career-specific posts to drive long term engagement. • This requires telling a more personal story and making it more relevant to your audience(s). @JWTINSIDE #INSIDEinsights
  13. 13. Social Recruiting, Meet Content Strategy: Two Examples: @JWTINSIDE #INSIDEinsights
  14. 14. Social Recruiting, Meet Content Strategy: The quality of your visuals communicates the quality of the information. Visual Content Examples @JWTINSIDE #INSIDEinsights
  15. 15. Social Recruiting, Meet Content Strategy: Think about your story pathway. It shouldn’t just end on Facebook. Brand Story Examples @JWTINSIDE #INSIDEinsights
  16. 16. Social Recruiting, Meet Content Strategy: Think about your story pathway. It shouldn’t just end on Facebook. Brand Story Examples @JWTINSIDE #INSIDEinsights
  17. 17. Social Recruiting, Meet Content Strategy: @JWTINSIDE #INSIDEinsights
  18. 18. QUESTIONS? Let JWT INSIDE help you refine the candidate experience, contact us for a FREE 30 minute consult. Thank you! Contact us at: conversations@jwtinside.com or @JWTINSIDE #INSIDEinsights
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