0
THE RISE
OF VISUAL
STORYTELLING
May 14th, 2014
Cutting through Candidate Clutter
@JWTINSIDE #INSIDEinsights
1Wednesday, Ma...
PRESENTING TODAY:
Bruce Carey
Creative Director
Jordan Lucoff
Business
Development Director
Emily Fearnley
Search Engine
M...
@JWTINSIDE #INSIDEinsights
3Wednesday, May 14, 14
VISUAL
STORYTELLING.
IN THE BEGINNING,
THERE WAS...
4Wednesday, May 14, 14
WE
STORIESVisuals help us tell our stories quickly with impact and emotion.
5Wednesday, May 14, 14
OURATTENTION
SPANS ARE
minimal.
6Wednesday, May 14, 14
CUTS THROUGH
VISUAL
STORYTELLING
THE ATTENTION
CRISIS. 7Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
SOME
FACTS
8Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
The brain processes
visual content
60,000 times
faster than words.
9Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
Today, we take
more than 380billion
photos a year.
– BuzzFeed
10Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
83% of all phones
in use are camera
phones. 90% of
all people who
take pictures have
only done ...
@JWTINSIDE #INSIDEinsights
4.3 billion people
(46% of the world’s
population) own
at least one active
mobile device.
– The...
@JWTINSIDE #INSIDEinsights
350 million photos
are uploaded to
Facebook every day.
(19% are food photos!)
– Internet.org
13...
@JWTINSIDE #INSIDEinsights
In 2014, we are
approaching
1 trillion photos
with the selfie
explosion.
– BGR.com
14Wednesday,...
@JWTINSIDE #INSIDEinsights
Articles with images
get 94% more views
than those without.
– HubSpot / Jeff Bullas
15Wednesday...
@JWTINSIDE #INSIDEinsights
HOW DOES THIS
APPLY TO
RECRUITMENT?
16Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
Visual Storytelling
Promotes Loyalty.
It has the potential to enhance employer
brand loyalty–st...
@JWTINSIDE #INSIDEinsights
Visual Storytelling is
a Backstage Pass.
It has the potential to reveal what the culture of you...
@JWTINSIDE #INSIDEinsights
Visual Storytelling
BreedsAuthenticity.
Candidates wants to believe that the people
they are se...
@JWTINSIDE #INSIDEinsights
Visual Storytelling
Stands Out.
Every brand has a unique story to tell. And employer
brands sho...
@JWTINSIDE #INSIDEinsights
Visual Storytelling Extends
Beyond the Careers Site.
Today, there is a reality that the Careers...
@JWTINSIDE #INSIDEinsights
TYPES OF
IMAGERY
22Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
Visual Storytelling
Imagery:
• Photography
• Infographics
• Graphic Recordings
• Memes
• Animat...
Photography
24Wednesday, May 14, 14
Infographics
25Wednesday, May 14, 14
Infographics
26Wednesday, May 14, 14
Graphic Recordings
27Wednesday, May 14, 14
Graphic Recordings
28Wednesday, May 14, 14
Memes
29Wednesday, May 14, 14
Animated Gifs
30Wednesday, May 14, 14
Videos (Short & Long Form)
31Wednesday, May 14, 14
Employee Generated Content (EGC)
32Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
TheUsualSuspects
forVisualStorytelling
33Wednesday, May 14, 14
34Wednesday, May 14, 14
35Wednesday, May 14, 14
36Wednesday, May 14, 14
37Wednesday, May 14, 14
38Wednesday, May 14, 14
39Wednesday, May 14, 14
40Wednesday, May 14, 14
41Wednesday, May 14, 14
42Wednesday, May 14, 14
43Wednesday, May 14, 14
44Wednesday, May 14, 14
45Wednesday, May 14, 14
46Wednesday, May 14, 14
47Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
WHAT’S
NEXT?
48Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
Visual Storytelling-
Apps on the Rise
49Wednesday, May 14, 14
50Wednesday, May 14, 14
https://flipboard.com
Flipboard
51Wednesday, May 14, 14
52Wednesday, May 14, 14
https://medium.com
https://itunes.apple.com/us/app/
medium-everyones-stories/
id828256236?mt=8
Medium
53Wednesday, May 14,...
54Wednesday, May 14, 14
http://1secondeveryday.com
https://itunes.apple.com/us/app/1-
second-everyday/id587823548?mt=8
https://play.google.com/sto...
@JWTINSIDE #INSIDEinsights
TIPS FOR
SUCCESS
4
63Wednesday, May 14, 14
@JWTINSIDE #INSIDEinsights
BeTransparent,
Genuine & Consistent
Candidates should see exactly what your company culture
is ...
@JWTINSIDE #INSIDEinsights
Develop a
Multi-Channel Strategy
Both active and passive candidates use a variety of social cha...
@JWTINSIDE #INSIDEinsights
Create Unique Content
for Each Channel
Don’t share identical content in each channel.
Each netw...
@JWTINSIDE #INSIDEinsights
Be Different!
Aspire to create compelling content. Push yourself–be innovative.
Don’t imitate t...
Q&A
Follow JWT INSIDE at:
68Wednesday, May 14, 14
THANK YOU.
For visual storytelling tips, how-to guides and additional resources,
contact us at: conversations@jwtinside.co...
Upcoming SlideShare
Loading in...5
×

Cutting Through Candidate Clutter with Visual Storytelling

676

Published on

Did you know that 90% of information transmitted to the brain is visual?

Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling.

Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar.

http://jwti.co/UEtyJW9

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
676
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
55
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Cutting Through Candidate Clutter with Visual Storytelling"

  1. 1. THE RISE OF VISUAL STORYTELLING May 14th, 2014 Cutting through Candidate Clutter @JWTINSIDE #INSIDEinsights 1Wednesday, May 14, 14
  2. 2. PRESENTING TODAY: Bruce Carey Creative Director Jordan Lucoff Business Development Director Emily Fearnley Search Engine Marketing Analyst @JWTINSIDE #INSIDEinsights 2Wednesday, May 14, 14
  3. 3. @JWTINSIDE #INSIDEinsights 3Wednesday, May 14, 14
  4. 4. VISUAL STORYTELLING. IN THE BEGINNING, THERE WAS... 4Wednesday, May 14, 14
  5. 5. WE STORIESVisuals help us tell our stories quickly with impact and emotion. 5Wednesday, May 14, 14
  6. 6. OURATTENTION SPANS ARE minimal. 6Wednesday, May 14, 14
  7. 7. CUTS THROUGH VISUAL STORYTELLING THE ATTENTION CRISIS. 7Wednesday, May 14, 14
  8. 8. @JWTINSIDE #INSIDEinsights SOME FACTS 8Wednesday, May 14, 14
  9. 9. @JWTINSIDE #INSIDEinsights The brain processes visual content 60,000 times faster than words. 9Wednesday, May 14, 14
  10. 10. @JWTINSIDE #INSIDEinsights Today, we take more than 380billion photos a year. – BuzzFeed 10Wednesday, May 14, 14
  11. 11. @JWTINSIDE #INSIDEinsights 83% of all phones in use are camera phones. 90% of all people who take pictures have only done so on a camera phone. – Tomi Ahonen Almanac 11Wednesday, May 14, 14
  12. 12. @JWTINSIDE #INSIDEinsights 4.3 billion people (46% of the world’s population) own at least one active mobile device. – The Economist 12Wednesday, May 14, 14
  13. 13. @JWTINSIDE #INSIDEinsights 350 million photos are uploaded to Facebook every day. (19% are food photos!) – Internet.org 13Wednesday, May 14, 14
  14. 14. @JWTINSIDE #INSIDEinsights In 2014, we are approaching 1 trillion photos with the selfie explosion. – BGR.com 14Wednesday, May 14, 14
  15. 15. @JWTINSIDE #INSIDEinsights Articles with images get 94% more views than those without. – HubSpot / Jeff Bullas 15Wednesday, May 14, 14
  16. 16. @JWTINSIDE #INSIDEinsights HOW DOES THIS APPLY TO RECRUITMENT? 16Wednesday, May 14, 14
  17. 17. @JWTINSIDE #INSIDEinsights Visual Storytelling Promotes Loyalty. It has the potential to enhance employer brand loyalty–strengthening candidate relationships, and increasing awareness. 17Wednesday, May 14, 14
  18. 18. @JWTINSIDE #INSIDEinsights Visual Storytelling is a Backstage Pass. It has the potential to reveal what the culture of your organization truly is. From the type of people that work there, to the style of your working environment, to the work you do–it is a candidate’s backstage pass. 18Wednesday, May 14, 14
  19. 19. @JWTINSIDE #INSIDEinsights Visual Storytelling BreedsAuthenticity. Candidates wants to believe that the people they are seeing at work are real...what they’re doing and how they’re acting is real. Strive for real employees and real moments–and you’ll be rewarded with a more engaged audience. 19Wednesday, May 14, 14
  20. 20. @JWTINSIDE #INSIDEinsights Visual Storytelling Stands Out. Every brand has a unique story to tell. And employer brands should use visual storytelling to cut through the clutter online to reach candidates. 20Wednesday, May 14, 14
  21. 21. @JWTINSIDE #INSIDEinsights Visual Storytelling Extends Beyond the Careers Site. Today, there is a reality that the Careers site is not as relevant in attracting a multi-generation audience. Younger groups (like millennials) are interested in spending time in social channels more than a Careers site. We have to extend our stories into new channels to engage future candidates. 21Wednesday, May 14, 14
  22. 22. @JWTINSIDE #INSIDEinsights TYPES OF IMAGERY 22Wednesday, May 14, 14
  23. 23. @JWTINSIDE #INSIDEinsights Visual Storytelling Imagery: • Photography • Infographics • Graphic Recordings • Memes • Animated Gifs • Videos (Short & Long Form) • Employee Generated Content (EGC) 23Wednesday, May 14, 14
  24. 24. Photography 24Wednesday, May 14, 14
  25. 25. Infographics 25Wednesday, May 14, 14
  26. 26. Infographics 26Wednesday, May 14, 14
  27. 27. Graphic Recordings 27Wednesday, May 14, 14
  28. 28. Graphic Recordings 28Wednesday, May 14, 14
  29. 29. Memes 29Wednesday, May 14, 14
  30. 30. Animated Gifs 30Wednesday, May 14, 14
  31. 31. Videos (Short & Long Form) 31Wednesday, May 14, 14
  32. 32. Employee Generated Content (EGC) 32Wednesday, May 14, 14
  33. 33. @JWTINSIDE #INSIDEinsights TheUsualSuspects forVisualStorytelling 33Wednesday, May 14, 14
  34. 34. 34Wednesday, May 14, 14
  35. 35. 35Wednesday, May 14, 14
  36. 36. 36Wednesday, May 14, 14
  37. 37. 37Wednesday, May 14, 14
  38. 38. 38Wednesday, May 14, 14
  39. 39. 39Wednesday, May 14, 14
  40. 40. 40Wednesday, May 14, 14
  41. 41. 41Wednesday, May 14, 14
  42. 42. 42Wednesday, May 14, 14
  43. 43. 43Wednesday, May 14, 14
  44. 44. 44Wednesday, May 14, 14
  45. 45. 45Wednesday, May 14, 14
  46. 46. 46Wednesday, May 14, 14
  47. 47. 47Wednesday, May 14, 14
  48. 48. @JWTINSIDE #INSIDEinsights WHAT’S NEXT? 48Wednesday, May 14, 14
  49. 49. @JWTINSIDE #INSIDEinsights Visual Storytelling- Apps on the Rise 49Wednesday, May 14, 14
  50. 50. 50Wednesday, May 14, 14
  51. 51. https://flipboard.com Flipboard 51Wednesday, May 14, 14
  52. 52. 52Wednesday, May 14, 14
  53. 53. https://medium.com https://itunes.apple.com/us/app/ medium-everyones-stories/ id828256236?mt=8 Medium 53Wednesday, May 14, 14
  54. 54. 54Wednesday, May 14, 14
  55. 55. http://1secondeveryday.com https://itunes.apple.com/us/app/1- second-everyday/id587823548?mt=8 https://play.google.com/store/apps/details? id=co.touchlab.android.onesecondeveryday 1 Second Everyday 55Wednesday, May 14, 14
  56. 56. @JWTINSIDE #INSIDEinsights TIPS FOR SUCCESS 4 63Wednesday, May 14, 14
  57. 57. @JWTINSIDE #INSIDEinsights BeTransparent, Genuine & Consistent Candidates should see exactly what your company culture is all about–before they step into their first interview– no matter what channel or device they’re utilizing. #1 64Wednesday, May 14, 14
  58. 58. @JWTINSIDE #INSIDEinsights Develop a Multi-Channel Strategy Both active and passive candidates use a variety of social channels for a number of different reasons. Having a presence on multiple channels allows you to reach both audiences.  #2 65Wednesday, May 14, 14
  59. 59. @JWTINSIDE #INSIDEinsights Create Unique Content for Each Channel Don’t share identical content in each channel. Each network has it’s own character and audience. Create strong content–then use it to start a conversation for your appropriate network. #3 66Wednesday, May 14, 14
  60. 60. @JWTINSIDE #INSIDEinsights Be Different! Aspire to create compelling content. Push yourself–be innovative. Don’t imitate to be able to stand out from the competition. Every brand has a unique INSIDE story. #4 67Wednesday, May 14, 14
  61. 61. Q&A Follow JWT INSIDE at: 68Wednesday, May 14, 14
  62. 62. THANK YOU. For visual storytelling tips, how-to guides and additional resources, contact us at: conversations@jwtinside.com Follow JWT INSIDE at: 69Wednesday, May 14, 14
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×