Boomers Leading Change - Cof presentation 04/26/2010


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  • Therese and start and will introduce me. What we are going to talk about.
  • Therese will say Our tag line…
  • Janine will go through--why boomers leading change. Why now? Pig in the python throughout
  • Janine--the doomsday scenario.
  • Mention: for this cohort, if they are turned on in the right way,they can be a turning point. Janine Harvesting the “experience dividend” Cultivate boomers as volunteers, donors and advocates to improve community conditions Build capacity to engage and serve today’s and tomorrow’s aging population
  • Therese comes in here and does intro about Boomers Leading Change 30 community foundations…
  • Janine: In 2007, JVA worked with Rose Community Foundation to conduct a comprehensive community assessment to learn more about this demographic, what they were looking at in the next phase of their lives, and how our community institutions were prepared to address this pig in the python approaching… And although the term boomers in describing a generation includes people now age 44 to 62, we focused in our research on what is called the “leading edge”--55-65 Through all of these methods, we collected data from over 1500 people…and learned a LOT --we are presenting some brief highlights today, and you have highlights as well in the Work Service Learning publication At the end of the day, involving the input of over 1500 people For those of you who want more information, you can download and read the full report at:
  • Janine: Do brief summary of findings, then highlighting with this chart the broad interest areas--so we then realized that boomers could be a solution to many community problems…. We also learned that they were interested in volunteering, in working in nonprofits and in volunteering..
  • What emerged from the assessment were four project areas…
  • Janine--Two complementary strategies of innovation grants and community planning process--as Therese says, something for the doers and something for the thinkers
  • Therese---talk about process 39 applicants Recipients included nonprofit organizations, government agencies, consultants and entrepreneurs One funded project was Veterans helping Veterans, an innovative program to empower Vietnam-era veterans to contribute to their communities, and to help other veterans and to help younger veterans integrate back after returning from the war. Here, you see older veterans working with younger veterans on a service project. JUDY NOGG IS SENDING ME A PHOTO TODAY
  • Therese talk about project planning process, brainstorm and think through project ideas
  • Therese--12 projects and 12 matching grants… Boomers Leading Change Exchange, and the Boomers Leading Change Forum Poster session, feedback of ideas, synthesized projects, etc. Results of refinement of 12 specific projects were under the larger umbrella…and gathering more information, and continue to build excitement
  • Therese: Had 24 things going on in the community--could only pick one big strategy Did matching grants as exit strategy Janine: things that ended up taking off on their own Mention Colorado Best, capacity building,
  • Therese: Identification of a single project: Atlantic Philanthropies provided us with an opportunity to take stuff from the assessment, and identify a single project-- Janine: The process of business planning
  • Business plan for addressing a community issue where boomers could be a solution Access to quality health care a key issue from community assessment, through innovation grants and project planning Health care a priority of Rose Community Foundation Brief description of patient navigator project… Talk about the process, community ambassadors, focus groups, surveys Study of navigation and advocates for improving the health care system And how it will be the first of others, e.g., Boomers Leading Change in Education, etc.
  • Janine: Throughout these years, we’ve learned a lot that we would like to share with you.
  • Janine: Involving other funders, involving boomers throughout, involving community advisory,, Steering Committee and trustees throughout…in design, in focus groups, in project planning Therese: Went outside of the usual suspects, not the usual, not just the aging network, the chambers, went to individuals, to churches, involvement of community ambassadors Higher education, business, nonprofit organizations Modeling civic engagement…
  • Janine: HOW you get beyond usual suspects: Snowball method of sampling, go to different
  • Janine: Rose used a strong communications strategy throughout. Janine: There were 2 aspects of this: First, RCF had an active public relations effort, and beautifully designed materials to increase awareness of the initiative and build support for the movement. Print and online. Second, the planning processes were designed to promote the exchange of ideas, with small groups meeting frequently to develop ideas and projects, and those coming together in larger forums.
  • Therese: Budget in for meetings, breakfasts and refreshments. Tie-dye. 50s food--mini sliders, boomer Music Created a sense of something that people wanted to be a part of it.
  • From the speaker guidelines: The profound change happening now will create new world that we could not have predicted even during the most recent past.
  • Boomers Leading Change - Cof presentation 04/26/2010

    1. 1. <ul><li>Therese Ellery, Rose Community Foundation </li></ul><ul><li>Janine Vanderburg, JVA Consulting </li></ul>
    2. 2. “In the ’60s, they changed the world. In their 60s, they may do it again.”
    3. 3. 78 million 1 every 8 seconds
    4. 4. Are boomers the silver tsunami?
    5. 5. Or the silver mine?
    6. 6. An initiative of Rose Community Foundation, funded in part by The Atlantic Philanthropies
    7. 7. Phase I: Community assessment <ul><li>Community Advisory Council </li></ul><ul><li>Literature review </li></ul><ul><li>Demographic profile </li></ul><ul><li>Phone survey </li></ul><ul><li>14 focus groups </li></ul><ul><li>Key informant interviews </li></ul><ul><li>Boomer survey </li></ul><ul><li>Web-based surveys of employers, educational groups and nonprofits </li></ul><ul><li>FULL REPORT </li></ul><ul><li> </li></ul>Over 1,500 voices
    8. 8. What do boomers want next?
    9. 9. Four project areas <ul><li>Boomer connecting points </li></ul><ul><li>Restructuring institutions and employment </li></ul><ul><li>A health initiative </li></ul><ul><li>Workforce development </li></ul>
    10. 10. Phase 2. Develop ideas Two complementary strategies
    11. 11. 1. Innovation Grants <ul><li>12 grants </li></ul><ul><li>$5,000 each </li></ul><ul><li>Seed money for creative approaches to engage boomers in solving social problems </li></ul>
    12. 12. 2. Project planning
    13. 13. Exchange ideas
    14. 14. Let a thousand flowers bloom! <ul><li>Several project ideas were embedded in participants’ work </li></ul>
    15. 15. Now you’ll hear from the grantees <ul><li>Veterans Helping Veterans </li></ul><ul><li>JFFixler & Associates </li></ul><ul><li>St. Anthony Hospitals Health Passport </li></ul>
    16. 16. Phase 3. From idea to business plan
    17. 17. Boomers Leading Change in Health
    18. 18. Lessons learned
    19. 19. Model engagement throughout
    20. 20. Use social networking strategies
    21. 21. Communicate!
    22. 22. Have fun!
    23. 23. “ We have significant numbers and are in a position to lead change.”