Culture and Society


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Culture and Society

  2. 2. Magazines Henry Robinson Luce (April 3, 1898 – February 28, 1967), a magazine magnate, was called "the most influential private citizen in the America of his day". Life was a picture magazine of politics, culture and society that dominated American visual perceptions in the era before television; Fortune explored in depth the economy and the world of business
  3. 3. Magazines Life Magazine  In 1936 Henry Luce paid $92,000 to the owners of Life magazine.  Life is the third magazine published by Luce, which launched on November 23, 1936  Life gave birth to the photo magazine in the U.S.  The format of Life in 1936 was an instant classic: the text was condensed into captions for 50 pages of pictures. The magazine was printed on heavily coated paper that cost readers only a dime. It spawned many imitators, such as Look, which was founded just a year later in 1937, and folded in 1971.
  4. 4. Magazines Fortune Magazine Fortune is a global business magazine founded by Time co-founder Henry Luce in February 1930, four months after the Wall Street Crash of 1929 .  Single copies of the first issue cost $1  At a time when business publications were little more than numbers and statistics printed in black and white, Fortune was an oversized 11"×14", using creamy heavy paper, and art on a cover printed by a special process. Fortune was also noted for its photography 
  5. 5. Movies HOLLYWOOD’S GOLDEN AGE: 1930S-1940S
  6. 6. Movies  The decade marked by the Great Depression and leading into World War II is remembered as Hollywood‟s Golden Age. During this period, new genres were formed, new stars were born, and the studio system rose to mammoth status. The eight major studios, each known for its distinctive style and stars, collectively produced 95% of all American films. More than 7,500 features were released by the studios between 1930 and 1945 to eager audiences. More than 80 million people took in a least one film per week at the height of the cinema‟s popularity. This period also saw the introduction of the Production Code, B-Films, and the first animated feature of Snow White. Hollywood‟s Golden Age began to decline in the late 1940‟s due to the introduction of television, Hollywood blacklisting, and the ability of actors to become „free agents.‟ A final blow to the industry occurred in 1948, when antitrust suits were filed against the major studios (, 2003).  Even when the US entered WWII after the attack on Pearl Harbor, FDR issued a statement saying, “The American motion picture is one of the most effective mediums in informing and entertaining our citizens. The motion picture must remain free in so far as national security will permit. I want no censorship of the motion picture.”  Special-effects processes were advanced, making it possible for many more films to be shot on sets rather than on- location, Three Stooges were born and tri-color film was introduced.
  7. 7. (1937) – “Snow White” – The First full feature animation film, in color and with sound. Snow White and her seven Dwarfs are among the most popular characters in Disney history.
  8. 8. (1939) – “The Wizard of Oz”– is a fantasy adventure film musical made by MGM , based on a children's novel 'The Wonderful Wizard of Oz' written in 1900 by L. Frank Baum. The movie has been seen by more people then any other and it has become one of the best loved classic family movies of all time.
  9. 9. (1939) - “Gone with the Wind”–The film grossed nearly 192 million dollars and received more Academy Awards than any other film up to that time, It set an Academy Award record which lasted until 1959 when 'Ben-Hur' won eleven awards. The movie was derived from Margaret Mitchell's novel published in 1936. Producer David O.Selznick acquired the film rights to the novel for $50,000 – a record amount at the time for a first novel and then spent a budget of 3.7-milliondollar - again, an unheard of amount - on the movie.
  10. 10. Movies Famous Actors This period was a time of actors like:            Cary Grant James Stewart Humphrey Bogart Marilyn Monroe John Wayne Joan Crawford Judy Garland Fred Astaire Marlon Brando James Dean Lucille Ball In addition to directors like: Alfred Hitchcock Orson Welles Billy Wilder This period was simply the greatest collection of talent gathered in one place at one time in film history, which inevitably led to an incredible outpouring of creative energy.   
  11. 11. References            Wikipedia. ( December 13, 2013). Life (magazine). Retrieved from Wikipedia. ( November 14, 2013) Fortune (magazine). Retrieved from Picture of Henry Luce. Retrieved 28, April 2004 from Picture of Life Magazine. Retrieved 9, May 2009 from Picture of Fortune Magazine. Retrieved 24, July 2006 from Hollywood‟s Golden Age. Retrieved from University of North Carolina. Retrieved from Pictures of Snow White and the Seven Dwarfs. Retrieved from Gone With The Wind. Retrieved from The Wizard of Oz. Retrieved from