PT Biz 2011 7 secrets of websites that sell for personal trainers

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Transform your website from being just an expensive brochure to becoming a lead-generating, direct response sales mechanism for your PT business, including: …

Transform your website from being just an expensive brochure to becoming a lead-generating, direct response sales mechanism for your PT business, including:
• The ONLY goal of your website
• The questions your website must answer
• How to quickly convert casual visitors into customers
• How to consistently generate, quality, multi-media, client-getting content
• How to capture visitors to your website before you lose them forever
• How to build a list of prospects which gives you ease, speed and a steady flow of clients
• How to create an automated conversion funnel for turning web leads into sales
• How to integrate your website into a complete online presence for your business

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Transcript

  • 1. 7 Secrets of PT Websites
  • 2.  
  • 3. Goal of your web presence?
  • 4. 1. No.1 Goal Of Your Site Capture their contact details before they leave your site…
  • 5. 2. Design Dos and Don’ts Keep it simple Avoid Distraction The magic ‘F’
  • 6. 3. Your Content
    • Do you speak to me like a person?
    • Do you understand my specific problem/goal?
    • Can I trust you?
    • Do you leave me better off than you found me?
    • Updated
  • 7. 3. Your content
    • WIIFM
    • Social Proof
    • Social Media
    • Blogs/Articles
    • Location
    • Services
    • Links
  • 8. 4. Generating Leads Offer high quality information in return for contact details
  • 9. 5. Your Fortune Is In the Follow Up Systemised email marketing
  • 10. 6. Wider Online Presence
    • Social media
    • Video marketing
    • Mobile marketing
    • Spreading the word
    • ‘ E n E 4 R’
  • 11. 7. Google Analytics
  • 12.
    • Check out . . .
    • www.MichelleBridges.com.au
    • www.JillianMichaels.com
    • www.AmeliaBurton.com.au
    • www.CrossFitAthletic.com.au
    • www.VisionPT.com.au
  • 13.  
  • 14. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles
  • 15.
    • Name: _____________________________________________
    • Business: _____________________________________________
    • Phone: _____________________________________________
    • Email: _____________________________________________
    • Preferred Day for Contact:  Tuesday  Thursday  Friday  Any
    • Preferred Time for Contact  10 -12  2-4  6-8  Any
    • I would like more information on:
      • Mystery Shopper Program  Staff training
      • Personal Trainers 16 Week Mentor Program  Social media training & strategy
      • REX Round Table for Club Owners  Lead boxes
      • REX Round Table for Personal Trainers  Monthly Webinars
      • Business mentoring with JT
    YES, I want more information