PT Biz 2011 7 secrets of websites that sell for personal trainers

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Transform your website from being just an expensive brochure to becoming a lead-generating, direct response sales mechanism for your PT business, including:
• The ONLY goal of your website
• The questions your website must answer
• How to quickly convert casual visitors into customers
• How to consistently generate, quality, multi-media, client-getting content
• How to capture visitors to your website before you lose them forever
• How to build a list of prospects which gives you ease, speed and a steady flow of clients
• How to create an automated conversion funnel for turning web leads into sales
• How to integrate your website into a complete online presence for your business

Published in: Business, Health & Medicine
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PT Biz 2011 7 secrets of websites that sell for personal trainers

  1. 1. 7 Secrets of PT Websites
  2. 3. Goal of your web presence?
  3. 4. 1. No.1 Goal Of Your Site Capture their contact details before they leave your site…
  4. 5. 2. Design Dos and Don’ts Keep it simple Avoid Distraction The magic ‘F’
  5. 6. 3. Your Content <ul><li>Do you speak to me like a person? </li></ul><ul><li>Do you understand my specific problem/goal? </li></ul><ul><li>Can I trust you? </li></ul><ul><li>Do you leave me better off than you found me? </li></ul><ul><li>Updated </li></ul>
  6. 7. 3. Your content <ul><li>WIIFM </li></ul><ul><li>Social Proof </li></ul><ul><li>Social Media </li></ul><ul><li>Blogs/Articles </li></ul><ul><li>Location </li></ul><ul><li>Services </li></ul><ul><li>Links </li></ul>
  7. 8. 4. Generating Leads Offer high quality information in return for contact details
  8. 9. 5. Your Fortune Is In the Follow Up Systemised email marketing
  9. 10. 6. Wider Online Presence <ul><li>Social media </li></ul><ul><li>Video marketing </li></ul><ul><li>Mobile marketing </li></ul><ul><li>Spreading the word </li></ul><ul><li>‘ E n E 4 R’ </li></ul>
  10. 11. 7. Google Analytics
  11. 12. <ul><li>Check out . . . </li></ul><ul><li>www.MichelleBridges.com.au </li></ul><ul><li>www.JillianMichaels.com </li></ul><ul><li>www.AmeliaBurton.com.au </li></ul><ul><li>www.CrossFitAthletic.com.au </li></ul><ul><li>www.VisionPT.com.au </li></ul>
  12. 14. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au &quot;What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.&quot; Pericles
  13. 15. <ul><li>Name: _____________________________________________ </li></ul><ul><li>Business: _____________________________________________ </li></ul><ul><li>Phone: _____________________________________________ </li></ul><ul><li>Email: _____________________________________________ </li></ul><ul><li>Preferred Day for Contact:  Tuesday  Thursday  Friday  Any </li></ul><ul><li>Preferred Time for Contact  10 -12  2-4  6-8  Any </li></ul><ul><li>I would like more information on: </li></ul><ul><ul><li>Mystery Shopper Program  Staff training </li></ul></ul><ul><ul><li>Personal Trainers 16 Week Mentor Program  Social media training & strategy </li></ul></ul><ul><ul><li>REX Round Table for Club Owners  Lead boxes </li></ul></ul><ul><ul><li>REX Round Table for Personal Trainers  Monthly Webinars </li></ul></ul><ul><ul><li>Business mentoring with JT </li></ul></ul>YES, I want more information

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