July 2011 Webinar Guerrilla Marketing that Works


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Establish yourself in the community as the expert and this will build trust with your potential purchasers.

You can attack your competitors with aggressive positioning in the market place, so that you are the first person that your customers think of when they need to make a purchase.

But this form of marketing where we use enthusiasm and not cash, can add a new dimension to your staff’s job by including community outreach.

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July 2011 Webinar Guerrilla Marketing that Works

  1. 1. Thanks for coming to the Active Management Webinar Series We will be starting shortly but in the mean time feel free to surf around www.ActiveMgmt.com.au or read JT’s Blog at www.JustinTamsett.com Follow us on Facebook: www.facebook.com/ActiveManagement
  2. 2. Guerrilla Marketing That Works.
  3. 3. What is guerrilla marketing “ . . . unconventional ways of pursuing conventional goals. “ . . . a proven method of achieving profits with minimum money.” “ . . .achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. Jay Conrad Levinson
  4. 4. What is guerrilla marketing Imaginative marketing Relationship marketing Community marketing
  5. 5. Imaginative marketing
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  9. 9. You  Them Relationship marketing
  10. 10. <ul><li>Put yourself in their shoes – what do they want? </li></ul><ul><li>More sales </li></ul><ul><li>Reduced advertising costs </li></ul><ul><li>More sales </li></ul><ul><li>Staff incentives – reasons for them to stay </li></ul><ul><li>More sales </li></ul><ul><li>Improved brand awareness </li></ul><ul><li>More sales </li></ul><ul><li>Good public relations or community citizen </li></ul><ul><li>More sales </li></ul><ul><li>No extra effort or work for me </li></ul><ul><li>What can you not deliver? </li></ul>
  11. 11. <ul><li>Solutions You Can Offer </li></ul><ul><li>More sales </li></ul><ul><ul><li>Exposure to your members </li></ul></ul><ul><ul><li>Member discounts </li></ul></ul><ul><ul><li>Member sales days </li></ul></ul><ul><ul><li>Member value add </li></ul></ul><ul><ul><li>Frequent buyer incentives </li></ul></ul><ul><ul><li>Customer retention and/or reactivation incentives </li></ul></ul><ul><li>Staff incentives – reasons for them to stay </li></ul><ul><ul><li>Staff member awards </li></ul></ul><ul><ul><li>Staff incentive prizes </li></ul></ul><ul><ul><li>Staff discounts at your club </li></ul></ul>
  12. 12. <ul><li>Solutions You Can Offer </li></ul><ul><li>Reduced advertising costs & brand awareness </li></ul><ul><ul><li>Links on your website (helps in website optimisation) </li></ul></ul><ul><ul><li>In club posters </li></ul></ul><ul><ul><li>Hand outs to new members </li></ul></ul><ul><ul><li>TV screen advertising </li></ul></ul><ul><ul><li>Newsletter advertising </li></ul></ul><ul><ul><li>Email blasts to members/prospects </li></ul></ul><ul><ul><li>In club displays or promotions </li></ul></ul><ul><ul><li>Linking with a powerful brand – you! </li></ul></ul>
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  14. 14. Community marketing
  15. 15. Community marketing
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  17. 18. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.JustinTamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au &quot;What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.&quot; Pericles
  18. 19. Thanks for being part of today’s webinar. We would really appreciate your feedback, so please complete the exit survey, any thoughts would be great.   We have a full year of webinars ahead:   Don’t worry if you missed any, they are recorded, so just go back and register and you can listen to the recordings. FREE Industry Specific - $25 MBPT - $25 8th March - Building a feedback cycle to grow your tribe and business 12th April - How to engage your Facebook Page Visitors 10th May - Top 11 Website Mistakes and How to Avoid Them 14th June - How to plan, resource and run your social media program 2th July - How to Build a Brand on a Budget 9th August - Sales Success Principles to Creating and Keeping Customers for Life 23 rd Sept – Google Analytics Gold; Fast Track to the Data that Matters 11 th Oct – Better Business Prgram 8 th Nov – The Benefits of Using a VA in your Business 29th March - Put The WOW into your Advertising 28th April - Selling In A Tough Economy 31st May - Managing Your Business By The Numbers 28th June - The Lifeline To Our Business – Incoming Calls! 26th July - Guerrilla Marketing That Works 30th Aug - Powerful Promotions For The Borderline Bunch 27th Sept - Selecting Your Ultimate Team of Professionals 25 October - Shhhh . . . 9 Secrets to Grow Your Business 4th March - Turning complimentary personal training sessions into immediate clients on the day 8th April - Converting leads and enquiries to Ongoing Clients 6th May - Accounting 101 for Small Business Owners 3rd June - Package, Price and Present! 8th July - Smart Returns – Understanding the importance of cash-flow 5th August - Maximising the Media For Your Business & Brand 2nd September - 7 ways to connect with complete strangers (i.e. potential clients) on the gym floor 7th October - What is your disaster recover plan? 4th November - Putting the PERSONAL into Personal Training