0
www.mccrindle.com.au




                       Changing Times, Emerging Trends:
                         A Snapshot of 21...
Trend 1: Boom
Changing population
Trend 2: Ageing
Ageing Populations - a global challenge, a global opportunity.
                          New Zealand passed the Age
In the...
Trend 3: Staff Shortages
Participation challenges – 7 enduring issues



1.   Ageing population:                                40 in 2020
2.   Pas...
Top 5 (Gen Y) Attraction/Retention factors:


Work/Life Balance       (Flexibility)
Workplace Culture       (Community)
Ma...
Trend 4: Transitioning
Transitioning Generations
Trend 5: Potentialism
www.mccrindle.com.au




                       1.   Social Connection
                       2.   Fun & Entertaining
    ...
Trend 6: Asymmetrical
psychographics

Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
psychographics

Tradition         Innovation
Reputation
Sit & Listen
Long-term needs
Content
Authority
psychographics

Tradition         Innovation
Reputation        Recommendation
Sit & Listen
Long-term needs
Content
Authori...
psychographics

Tradition         Innovation
Reputation        Recommendation
Sit & Listen      Try & See
Long-term needs
...
psychographics

Tradition         Innovation
Reputation        Recommendation
Sit & Listen      Try & See
Long-term needs ...
psychographics

Tradition         Innovation
Reputation        Recommendation
Sit & Listen      Try & See
Long-term needs ...
psychographics

Tradition         Innovation
Reputation        Recommendation
Sit & Listen      Try & See
Long-term needs ...
Trend 7: New Australia
Pride
Freedom
Teamwork
Fun
Community
Trend 8: Post Lifestage
postlifestage

       childhood             adulthood
                             adulthood




                     teen...
postlifestage

19th Century   childhood             adulthood
                                     adulthood




         ...
postlifestage

19th Century   childhood             adulthood
                                     adulthood




20th Cent...
postlifestage

19th Century   childhood                adulthood
                                        adulthood




20t...
Trend 9: Post Structural
poststructural




Funnel
poststructural




Fluid
poststructural
Command & Control - 20th Century


                                       L



           FINANCE          ...
poststructural

Collaboration & Cooperation - 21st Century




          L                                  L   L
        ...
Trend 10: Post Rational
postrational: cognitive-emotive engagement


 +
              SEEKERS       EMBRACERS


EMOTIVE



              HECKLERS ...
www.mccrindle.com.au




                             McCrindle Research
                       Freecall: 1800 TRENDS (180...
Filex 2010 mark mc crindle
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Transcript of "Filex 2010 mark mc crindle"

  1. 1. www.mccrindle.com.au Changing Times, Emerging Trends: A Snapshot of 21st Century Customers & Staff FILEX, Thursday 29 April 2010 Presented by Mark McCrindle
  2. 2. Trend 1: Boom
  3. 3. Changing population
  4. 4. Trend 2: Ageing
  5. 5. Ageing Populations - a global challenge, a global opportunity. New Zealand passed the Age In the year 2000, there Pensions Act in 1899 granting a 19% of the US were more people pension to men aged 65. Male life workforce in receiving pensions in expectancy in 1899 was 55 executive, admin Italy (22 million) than & managerial people working (21 positions be of million) traditional retirement age within five years By 2012 over 26% of the Japanese By 2020, the median age Life expectancy of Australians population will be in China will be 37 and has increased by 25 years in the over 65 years 48 in Japan last century.
  6. 6. Trend 3: Staff Shortages
  7. 7. Participation challenges – 7 enduring issues 1. Ageing population: 40 in 2020 2. Past peak labour: leaving F/T roles > entering: 2011 3. Leadership succession 1 in 3 by 2020 4. Trend of declining normative tenure: 12 yrs to 4 yrs 5. Portfolio careers and positions 5 careers, 20 emp. 6. Global and entrepreneurial: 1 in 4 7. Skills shortages still remain: 2%
  8. 8. Top 5 (Gen Y) Attraction/Retention factors: Work/Life Balance (Flexibility) Workplace Culture (Community) Management Style (Accessibility) Job Content (Variety) Training (Employability) Source: McCrindle Research: New Generations at Work
  9. 9. Trend 4: Transitioning
  10. 10. Transitioning Generations
  11. 11. Trend 5: Potentialism
  12. 12. www.mccrindle.com.au 1. Social Connection 2. Fun & Entertaining 3. Cool & Socially Desirable 4. Life Enhancing 5. New & Innovative Source: McCrindle Research Mind & Mood 2010
  13. 13. Trend 6: Asymmetrical
  14. 14. psychographics Tradition Reputation Sit & Listen Long-term needs Content Authority
  15. 15. psychographics Tradition Innovation Reputation Sit & Listen Long-term needs Content Authority
  16. 16. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Long-term needs Content Authority
  17. 17. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Content Authority
  18. 18. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Authority
  19. 19. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Process Authority
  20. 20. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Process Authority Authenticity
  21. 21. Trend 7: New Australia
  22. 22. Pride
  23. 23. Freedom
  24. 24. Teamwork
  25. 25. Fun
  26. 26. Community
  27. 27. Trend 8: Post Lifestage
  28. 28. postlifestage childhood adulthood adulthood teens adulthood adulthood teens adulthood
  29. 29. postlifestage 19th Century childhood adulthood adulthood teens teens adulthood
  30. 30. postlifestage 19th Century childhood adulthood adulthood 20th Century childhood teen adulthood adulthood s teens adulthood
  31. 31. postlifestage 19th Century childhood adulthood adulthood 20th Century childhood teen adulthood adulthood s teens adulthood 21st Century childhood tweens teens kippers adulthood
  32. 32. Trend 9: Post Structural
  33. 33. poststructural Funnel
  34. 34. poststructural Fluid
  35. 35. poststructural Command & Control - 20th Century L FINANCE OPERATIONS MARKETING
  36. 36. poststructural Collaboration & Cooperation - 21st Century L L L L L L L L
  37. 37. Trend 10: Post Rational
  38. 38. postrational: cognitive-emotive engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS - - COGNITIVE +
  39. 39. www.mccrindle.com.au McCrindle Research Freecall: 1800 TRENDS (1800 873 637) www.mccrindle.com.au info@mccrindle.com.au
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