Filex 2010 mark mc crindle
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Filex 2010 mark mc crindle

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  • 1. www.mccrindle.com.au Changing Times, Emerging Trends: A Snapshot of 21st Century Customers & Staff FILEX, Thursday 29 April 2010 Presented by Mark McCrindle
  • 2. Trend 1: Boom
  • 3. Changing population
  • 4. Trend 2: Ageing
  • 5. Ageing Populations - a global challenge, a global opportunity. New Zealand passed the Age In the year 2000, there Pensions Act in 1899 granting a 19% of the US were more people pension to men aged 65. Male life workforce in receiving pensions in expectancy in 1899 was 55 executive, admin Italy (22 million) than & managerial people working (21 positions be of million) traditional retirement age within five years By 2012 over 26% of the Japanese By 2020, the median age Life expectancy of Australians population will be in China will be 37 and has increased by 25 years in the over 65 years 48 in Japan last century.
  • 6. Trend 3: Staff Shortages
  • 7. Participation challenges – 7 enduring issues 1. Ageing population: 40 in 2020 2. Past peak labour: leaving F/T roles > entering: 2011 3. Leadership succession 1 in 3 by 2020 4. Trend of declining normative tenure: 12 yrs to 4 yrs 5. Portfolio careers and positions 5 careers, 20 emp. 6. Global and entrepreneurial: 1 in 4 7. Skills shortages still remain: 2%
  • 8. Top 5 (Gen Y) Attraction/Retention factors: Work/Life Balance (Flexibility) Workplace Culture (Community) Management Style (Accessibility) Job Content (Variety) Training (Employability) Source: McCrindle Research: New Generations at Work
  • 9. Trend 4: Transitioning
  • 10. Transitioning Generations
  • 11. Trend 5: Potentialism
  • 12. www.mccrindle.com.au 1. Social Connection 2. Fun & Entertaining 3. Cool & Socially Desirable 4. Life Enhancing 5. New & Innovative Source: McCrindle Research Mind & Mood 2010
  • 13. Trend 6: Asymmetrical
  • 14. psychographics Tradition Reputation Sit & Listen Long-term needs Content Authority
  • 15. psychographics Tradition Innovation Reputation Sit & Listen Long-term needs Content Authority
  • 16. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Long-term needs Content Authority
  • 17. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Content Authority
  • 18. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Authority
  • 19. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Process Authority
  • 20. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Process Authority Authenticity
  • 21. Trend 7: New Australia
  • 22. Pride
  • 23. Freedom
  • 24. Teamwork
  • 25. Fun
  • 26. Community
  • 27. Trend 8: Post Lifestage
  • 28. postlifestage childhood adulthood adulthood teens adulthood adulthood teens adulthood
  • 29. postlifestage 19th Century childhood adulthood adulthood teens teens adulthood
  • 30. postlifestage 19th Century childhood adulthood adulthood 20th Century childhood teen adulthood adulthood s teens adulthood
  • 31. postlifestage 19th Century childhood adulthood adulthood 20th Century childhood teen adulthood adulthood s teens adulthood 21st Century childhood tweens teens kippers adulthood
  • 32. Trend 9: Post Structural
  • 33. poststructural Funnel
  • 34. poststructural Fluid
  • 35. poststructural Command & Control - 20th Century L FINANCE OPERATIONS MARKETING
  • 36. poststructural Collaboration & Cooperation - 21st Century L L L L L L L L
  • 37. Trend 10: Post Rational
  • 38. postrational: cognitive-emotive engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS - - COGNITIVE +
  • 39. www.mccrindle.com.au McCrindle Research Freecall: 1800 TRENDS (1800 873 637) www.mccrindle.com.au info@mccrindle.com.au