The Experience Economy is Alive & Kicking.  Are you?     ARI Conference 2010
<ul><li>“ Commoditised. No company wants that word applied to its goods or services.  </li></ul><ul><li>Merely mentioning ...
The Service Economy The Experience Economy The Goods-Based Economy The Agrarian Economy
<ul><li>Goods = Tangible </li></ul><ul><li>Services = Intangible </li></ul><ul><li>Experiences = Memorable </li></ul>
<ul><li>“ What would we do differently in if we were to charge admission?” </li></ul><ul><li>“ What would our instructors ...
<ul><li>Customer Participation </li></ul>Passive Active
<ul><li>Customer Connection </li></ul>Absorption Immersion
Absorption Immersion Passive Active Entertainment Educational Aesthetic Escapist
Absorption Immersion Passive Active Entertainment Educational Aesthetic Escapist The  Sweet Spot
<ul><li>4 Step Plan </li></ul><ul><li>Theme your experiences </li></ul><ul><li>Harmonise the impressions with positive cue...
<ul><li>Where Now? </li></ul>
Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT:  [email_address]  or 0438 015 677 Follow JT on Twit...
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ARI Conference 2010 The Experience Economy slides

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In the most competitive environment we have ever seen, people have many options so why would they come to you? It is not just about price. It is about what happens for them when they arrive, participate and depart your facility. You can have a profound effect on your business by getting the experience right.

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ARI Conference 2010 The Experience Economy slides

  1. 1. The Experience Economy is Alive & Kicking. Are you? ARI Conference 2010
  2. 2. <ul><li>“ Commoditised. No company wants that word applied to its goods or services. </li></ul><ul><li>Merely mentioning commoditisation sends shivers down the spines of executives and entrepreneurs alike. </li></ul><ul><li>Differentiation disappears, margins fall through the floor, and customers buy solely on the basis of price, price, price.” </li></ul>
  3. 3. The Service Economy The Experience Economy The Goods-Based Economy The Agrarian Economy
  4. 4. <ul><li>Goods = Tangible </li></ul><ul><li>Services = Intangible </li></ul><ul><li>Experiences = Memorable </li></ul>
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. <ul><li>“ What would we do differently in if we were to charge admission?” </li></ul><ul><li>“ What would our instructors do differently if at the end of their swim lesson, a collection bowl was passed around for participants to donate to their wage?” </li></ul><ul><li>“ What would our receptionists do differently if they were paid a minimum wage but could keep 100% of tips from the people who walk through the door?” </li></ul>
  10. 10. <ul><li>Customer Participation </li></ul>Passive Active
  11. 11. <ul><li>Customer Connection </li></ul>Absorption Immersion
  12. 12. Absorption Immersion Passive Active Entertainment Educational Aesthetic Escapist
  13. 13. Absorption Immersion Passive Active Entertainment Educational Aesthetic Escapist The Sweet Spot
  14. 14. <ul><li>4 Step Plan </li></ul><ul><li>Theme your experiences </li></ul><ul><li>Harmonise the impressions with positive cues </li></ul><ul><li>Mix in memorabilia </li></ul><ul><li>Engage all 5 senses </li></ul>
  15. 15. <ul><li>Where Now? </li></ul>
  16. 16.
  17. 17. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au &quot;What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.&quot; Pericles

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