2011 Fitness Biz what is happening in the Australian Fitness Industry

What is happening around the fitness industry & business? Is this just evolution or a complete revolution in the fitness industry?

Inspiration for FitnessBiz 2011comes from the great Joe Cirulli from Gainesville Health & Fitness:
“ Once you know WHO you are, you know WHAT & WHO you are
looking for!”
In one month:
75 comment cards
775 Eagle nominations

What are your daily costs to run your business – do you know them?
Modify your budget every 30 days based on actuals

Some ideas to get you thinking . . .
About Club Culture
Mission – powerful and energising that creates pleasure, passion & purpose for your Team
Club culture can change but values never
To get excellence from your team, “Do you want to play? If not move on . . .”
About Member Interaction
Profit = customer engagement + employee engaged
Drive relationship between members and staff by values not procedures
“ Operation Curiosity” – members don’t share everything, so ask!
About Member Behaviour
Can you segment your members by their behaviour? We should be able to plot the lifecycle of our members and develop a predictor model.

Some ideas to get you thinking . . .
From Daniel Pink:
Mechanical skill – larger the reward the higher the performance
Cognitive skill – larger the reward no change / the poorer the performance
“ If . . . Then . . .” Motivates on simple/easy problem but not on more complex
What motivates people:
Autonomy; Mastery; Purpose
Google said: “We want engagement from our staff, the only way to get that is having our staff do things on their own. Just about all the good ideas here have bubbled up from 20% time” Alec Proudfoot – eg gmail!

Crunch Fitness: Great viral ad

Anytime Fitness: One of the best You Tube channels

Anytime Fitness: We miss you video

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions). Watch KLM Surprises: http://youtu.be/rwnyAudIyzs

Your Homework . . . How great leaders inspire action: http://www.youtube.com/watch?v=qp0HIF3SfI4&feature=youtu.be

Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles

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2011 Fitness Biz what is happening in the Australian Fitness Industry

by Justin Tamsett on Nov 03, 2011

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2011 Fitness Biz what is happening in the Australian Fitness Industry — Presentation Transcript