#C u r a t i o n 10 1 2Te a m Jeanine Stanislaus Cristina Nogueras @j_stanis @cmnoguer Alex Perez Mabel Marte @AlexP255 @mabel_marte
3 W h a t is C o nte ntC u r a t io n ?
W h a t is C o n t e n t 4C u r a t io n ? Sean Carton “The act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s).” @sugarcartoon
W h a t is C o n t e n t 5C u r a t io n ? Oliver Starr “Content Curation is the collection, virtual warehousing of information in a digital or physical format.” @OWStarr
6How does it fit with content marketing?Wha t is C o n t e n t M a r k e t in g ? The art of communicating with your customers and prospects without selling. C u r a t io n a s a c o n t e n t m a r k e t in g s tra te g y
C r e a t io n VS . 7 C u r a t io n P ros P ros Easier access Evidence of knowledge & Faster experience Less threatening Recognition Original content C ons Lack of original contentC ons Copyright problems Time consuming Creativity & originality needed Content overload C r e a t io n C u r a t io n
Th e C u r a to r s 8C ode Keep it legal Link to original content Credit authors and creators Don’t take too much Balance between creation & curation
C o nte ntC u r a t i o n To o l s 9
C u r a t io n t o o l o n it ss im p le s t f o r m … 10
11Content organization platform which utilizes a “pearling” tool to takesites from the internet chosen by the user for compiling informationabout a particular topic.
12Oliver Starr @OWStarr
13A v is u a l-b o o k m a r k in g s it e O v e r 8 0 % o f p in s a r e a c t u a lly r e -p in sPros:• Clean visuals & User-friendly• Simple images grouped together in one board• Leading referral traffic generator for retail brandsCons:• Predominantly female users• Copyright policy restricts and violates *
Syracuse University’s Pinterest Page 14
Easily Publish Gorgeous MagazinesMarc Rougier Why we curate Filter incoming data flow 15 Generate outgoing data flow “Publication by curation” President and Engaging in the long run Co-founder Content marketing@MarcFuseki “Humanrithm”
The journalistic curation tool17 Progressive stories People love stories
User driven social content website Content discovery Easy for users to navigate 18 Strong community One stop place to find out the latest news Directs them back to businesses website
W h y C u r a t io n M a tte rs Helps make the internet a more organized place20 As a marketer - It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on. Everyone can talk, who gets heard? “Attention is a currency.” - @chrisbrogan
Wha t C o nte nt C u r a t io n C a n D oSusan McKittrick Build trust 21 Establish traffic for a specific website which can then be leveraged for other marketing purposes Create active channels of funneled@ssmck conversations Building an audience that eventually buys
22 @OWStarrW h e r e is it g o in g ? Channel.it Photo sharing will be key. “Telling stories with other peoples stories.”
23W h e r e is it g o in g ? Curators contribute to put human sense back into the internet. @MarcFuseki More of it, different methods, tools and objectives.
24Special thanks tofor giving us the tools to prepare our presentation!