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LightningSource, SYP Tour, 1 Oct 08

LightningSource, SYP Tour, 1 Oct 08






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    LightningSource, SYP Tour, 1 Oct 08 LightningSource, SYP Tour, 1 Oct 08 Presentation Transcript

    • Print on Demand: Keeping Books Alive Suzanne Wilson-Higgins Commercial Director Lightning Source UK Limited
    • Agenda
      • Print On-Demand –a definition
      • What are the advantages of a POD model?
      • How is POD being used today?
      • Non-traditional publishing models
        • Author Services
        • “ Micro” publishers
        • Content Aggregators
      • Traditional publishers
      • POD: Concluding Remarks
    • POD: what’s that all about then?
      • Single copy orders printed and distributed
      • … when there is a demand rather than for physical inventory
      • Virtual inventory via digital library of files
      • Metadata fed out to reselling channels
      • Publisher direct orders via edi, spreadsheet or web
      • Book can be delivered …
      • direct to customer with publisher paperwork in the box
      • back to publisher/distributor
      • POD is maturing and becoming part of book supply chain
    • Supply Chain supplement: The Bookseller 29 Feb 2008
    • On Demand: Key Advantages
      • Title remains in print and always available
      • Titles can be brought back from the OP grave
      • Reduced risk – print to order, not for inventory
      • Reduced capital requirements
      • Eliminate stock write offs
      • Speed and certainty of supply
      • Print in market – virtual not physical exporting
      • Print in any language
      • Print in larger print for visually impaired
    • How is POD being used today?
      • Traditional and Non-traditional publishers
      • Make a new titles available
      • Keep conventionally printed titles available & in print
      • Eliminate reprint decisions
      • Reduce or eliminate on-hand inventory
      • Export via Distributed Print/Reselling
      • Publish in large print or special editions
      • Create custom publications “web to print”
      • In 2009… Espresso machines in retail outlets
    • Non-Traditional Publishing Models
      • Print On-Demand Book Printing is …
      • Reducing the barriers to entry for new publishers to start up
      • Allowing more titles to be published
      • Keeping more books in print
      • Making out of copyright works available
      • Driving the development of completely new publishing models
    • Non-Traditional: Author Services
      • Self publishing boom in last decade
      • Internet authoring, internet bookselling and POD
      • POD: single copy, ultra short-run (10), short-run (100+)
      • POD: global distribution via distributors and resellers: Amazon, book wholesalers like Gardners and Ingram
      • Author pays to have book designed and put into POD: can start as low as £500 or may be free
      • Author markets own book
      • Who? Author Solutions Inc, Lulu, Xulon, now
      • New frontier is POD for social networks: Ancestry.com
      • Needs POD model to make it work
    • Non-Traditional: “Micro” Publishers
      • Publishers with no more than 2 titles
      • 300+ in the UK, 3,000+ in the US
      • Use POD to do all their printing and distribution
      • No need to invest in stock: LS is virtual warehouse
      • POD reduces barriers to entry to market
      • Order direct via a web account
      • Orders received by LS via selling channels
      • Often niche - do their own marketing
      • Maybe authors who have rights after OP status
      • Needs POD to make the model work
    • Non traditional: Content Aggregators
      • Totally new model, enormous growth
      • Combination again of POD and internet bookselling
      • OP or out of copyright material scanned or may take digital files from Gutenberg, University of Michigan …
      • Generic covers or individual design
      • Virtual stock: orders driven from internet books and book wholesalers, LS prints and distributes
      • US: Kessinger in the US, 25,000 plus titles
      • UK: Read Books, Echo Library, Dodo Press
      • Germany: Pedia Press – New Books?
      • Needs POD to make model work
    • Traditional Book Publishers
      • Academic & Professional, Technical, Ref publishers
        • All deep backlist and most backlist
        • First reprint
        • New titles 100% on-demand
        • Improved ROI as distribution costs are reduced
      • Trade and publishers
        • Still struggle with low retail price/high unit cost
        • Set-up/digitisation costs reducing & more EDI
        • Colour printing attracting attention
      • Agents & author’s estates
    • POD: Concluding Remarks
      • “ New lease of life” to the book as a physical product
      • Majority of titles coming from non-traditional publishers
      • Bricks & Mortar bookshops reducing on-hand range – supported by next day of on-demand titles
      • Fuelling new titles in US, UK and increasingly rest of EU
      • Plugs into internet SEARCH and internet bookselling reaching niche markets
      • International & local Distribution from virtual inventory
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