LightningSource, SYP Tour, 1 Oct 08

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LightningSource, SYP Tour, 1 Oct 08

  1. 2. Print on Demand: Keeping Books Alive Suzanne Wilson-Higgins Commercial Director Lightning Source UK Limited
  2. 3. Agenda <ul><li>Print On-Demand –a definition </li></ul><ul><li>What are the advantages of a POD model? </li></ul><ul><li>How is POD being used today? </li></ul><ul><li>Non-traditional publishing models </li></ul><ul><ul><li>Author Services </li></ul></ul><ul><ul><li>“ Micro” publishers </li></ul></ul><ul><ul><li>Content Aggregators </li></ul></ul><ul><li>Traditional publishers </li></ul><ul><li>POD: Concluding Remarks </li></ul>
  3. 4. POD: what’s that all about then? <ul><li>Single copy orders printed and distributed </li></ul><ul><li>… when there is a demand rather than for physical inventory </li></ul><ul><li>Virtual inventory via digital library of files </li></ul><ul><li>Metadata fed out to reselling channels </li></ul><ul><li>Publisher direct orders via edi, spreadsheet or web </li></ul><ul><li>Book can be delivered … </li></ul><ul><li>direct to customer with publisher paperwork in the box </li></ul><ul><li>back to publisher/distributor </li></ul><ul><li>POD is maturing and becoming part of book supply chain </li></ul>
  4. 5. Supply Chain supplement: The Bookseller 29 Feb 2008
  5. 6. On Demand: Key Advantages <ul><li>Title remains in print and always available </li></ul><ul><li>Titles can be brought back from the OP grave </li></ul><ul><li>Reduced risk – print to order, not for inventory </li></ul><ul><li>Reduced capital requirements </li></ul><ul><li>Eliminate stock write offs </li></ul><ul><li>Speed and certainty of supply </li></ul><ul><li>Print in market – virtual not physical exporting </li></ul><ul><li>Print in any language </li></ul><ul><li>Print in larger print for visually impaired </li></ul>
  6. 7. How is POD being used today? <ul><li>Traditional and Non-traditional publishers </li></ul><ul><li>Make a new titles available </li></ul><ul><li>Keep conventionally printed titles available & in print </li></ul><ul><li>Eliminate reprint decisions </li></ul><ul><li>Reduce or eliminate on-hand inventory </li></ul><ul><li>Export via Distributed Print/Reselling </li></ul><ul><li>Publish in large print or special editions </li></ul><ul><li>Create custom publications “web to print” </li></ul><ul><li>In 2009… Espresso machines in retail outlets </li></ul>
  7. 8. Non-Traditional Publishing Models <ul><li>Print On-Demand Book Printing is … </li></ul><ul><li>Reducing the barriers to entry for new publishers to start up </li></ul><ul><li>Allowing more titles to be published </li></ul><ul><li>Keeping more books in print </li></ul><ul><li>Making out of copyright works available </li></ul><ul><li>Driving the development of completely new publishing models </li></ul>
  8. 9. Non-Traditional: Author Services <ul><li>Self publishing boom in last decade </li></ul><ul><li>Internet authoring, internet bookselling and POD </li></ul><ul><li>POD: single copy, ultra short-run (10), short-run (100+) </li></ul><ul><li>POD: global distribution via distributors and resellers: Amazon, book wholesalers like Gardners and Ingram </li></ul><ul><li>Author pays to have book designed and put into POD: can start as low as £500 or may be free </li></ul><ul><li>Author markets own book </li></ul><ul><li>Who? Author Solutions Inc, Lulu, Xulon, now </li></ul><ul><li>New frontier is POD for social networks: Ancestry.com </li></ul><ul><li>Needs POD model to make it work </li></ul>
  9. 10. Non-Traditional: “Micro” Publishers <ul><li>Publishers with no more than 2 titles </li></ul><ul><li>300+ in the UK, 3,000+ in the US </li></ul><ul><li>Use POD to do all their printing and distribution </li></ul><ul><li>No need to invest in stock: LS is virtual warehouse </li></ul><ul><li>POD reduces barriers to entry to market </li></ul><ul><li>Order direct via a web account </li></ul><ul><li>Orders received by LS via selling channels </li></ul><ul><li>Often niche - do their own marketing </li></ul><ul><li>Maybe authors who have rights after OP status </li></ul><ul><li>Needs POD to make the model work </li></ul>
  10. 11. Non traditional: Content Aggregators <ul><li>Totally new model, enormous growth </li></ul><ul><li>Combination again of POD and internet bookselling </li></ul><ul><li>OP or out of copyright material scanned or may take digital files from Gutenberg, University of Michigan … </li></ul><ul><li>Generic covers or individual design </li></ul><ul><li>Virtual stock: orders driven from internet books and book wholesalers, LS prints and distributes </li></ul><ul><li>US: Kessinger in the US, 25,000 plus titles </li></ul><ul><li>UK: Read Books, Echo Library, Dodo Press </li></ul><ul><li>Germany: Pedia Press – New Books? </li></ul><ul><li>Needs POD to make model work </li></ul>
  11. 12. Traditional Book Publishers <ul><li>Academic & Professional, Technical, Ref publishers </li></ul><ul><ul><li>All deep backlist and most backlist </li></ul></ul><ul><ul><li>First reprint </li></ul></ul><ul><ul><li>New titles 100% on-demand </li></ul></ul><ul><ul><li>Improved ROI as distribution costs are reduced </li></ul></ul><ul><li>Trade and publishers </li></ul><ul><ul><li>Still struggle with low retail price/high unit cost </li></ul></ul><ul><ul><li>Set-up/digitisation costs reducing & more EDI </li></ul></ul><ul><ul><li>Colour printing attracting attention </li></ul></ul><ul><li>Agents & author’s estates </li></ul>
  12. 13. POD: Concluding Remarks <ul><li>“ New lease of life” to the book as a physical product </li></ul><ul><li>Majority of titles coming from non-traditional publishers </li></ul><ul><li>Bricks & Mortar bookshops reducing on-hand range – supported by next day of on-demand titles </li></ul><ul><li>Fuelling new titles in US, UK and increasingly rest of EU </li></ul><ul><li>Plugs into internet SEARCH and internet bookselling reaching niche markets </li></ul><ul><li>International & local Distribution from virtual inventory </li></ul>
  13. 14. [email_address]

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