LightningSource, AuthorHouse, 1 Oct 08Presentation Transcript
Publishing o ptions
Self-publishing (‘Author Services’)
Publisher owns rights
May or may not promote
Royalties paid only after returns
Large print-runs (1,000 or more) with associated storage issues
Obligation to buy entire print-run
High costs ( £5, 000 to £10, 000)
No distribution of books bibliographic data
No additional products and services
Self-publishing with AuthorHouse
Author invests in a package of products tailored to their needs
Author retains rights
Author maintains creative control
Author chooses selling price and royalty rate
Author markets own book
No overstocks / storage issues
Full distribution of book’s bibliographic record
Traditionally published authors who wish to retain full editorial control and/or who have O/P backlist and want to remain in print
Aspiring authors seeking a traditional publishing deal and requiring proof copies and a higher profile
Professional speakers and ‘seminar givers’, e.g. trainers, coaches, entertainers, wishing to sell copies at their event
Serious amateur authors , e.g. local historians, family archivists, autobiographers
Established 1997 in Bloomington, Indiana, facilitated by POD
Part of Author Solutions Inc :
AHUS, AHUK, iUniverse, Wordclay, Inkubook
Author Solutions UK…
2004: opened the AHUK office in Milton Keynes, partnering with LSUK as per AHUS / LSUS model.
2008: over 1200 authors signed in UK office
2008: over 2 million books printed on demand worldwide, vast majority with LSI as ongoing favoured partner
P roducts and S ervices
The standard package incorporates all the necessary features to convert a manuscript into a paperback book, ready to be POD’d when an order is placed with a bookseller:
Black and white paperback format
Full interior text layout
International Standard Book Number (ISBN)
Available to buy at AH’s online book shop
Available to order at bookstores and online booksellers
via Bertrams, Gardners, NBD and Ingram distributors
UK copyright registration.
M arketing and media services
Marketing and media services include:
Web domain name
Google and amazon’s Book Search
Book signing kit: posters, showcards
Marketing kit: bookmarks, business cards
Standard press release package
Advanced press release package
Advertising in The Guardian Review , The Bookseller , Writers’ Forum , New York Times
Borders and Waterstones partnerships
Dublin Glasgow Cambridge Cheshire Oaks
Additional products and services
Exclusive front cover design
Customised back cover
US copyright registration
US Library of Congress control number
‘ Rapid Release ’ 45-day expedited service
Discount on authors’ multiple copy orders
AuthorHouse: Fiction Ken Russell, Violation , profiled in The Independent , launched at London Book Fair 2007 Luke Rhinehart, Whim, & White Wind, Black Rider .
Authorhouse : Screenplays Carole Whang Schutter September Dawn Amanda Brown: Legally Blonde Tom Hargrove: A Proof of Life Jack Geasand: Dead Ringers
Print on demand (POD)
Book exists as a digital file
Printed only when ordered
Initially used by academic publishers to keep their ‘backlist’ in print
Win/win: authors, retailers, readers
The AH / LS process simplified Author submits contract and payment to AuthorHouse Design Team consults with author Galley and cover proofs sent to author for approval Book is made available to order from retailers worldwide Book is printed to order and royalty is paid
AuthorHouse / LS: go-live process
AuthorHouse sends complete edited book files, including cover design electronically to LSI.
LSI processes the book block and cover files into book form.
Lightning Source notifies AuthorHouse that an eProof is approved and ready.
Available for Order!
AuthorHouse requests a hardcopy proof for author approval.
Author notifies AuthorHouse of proof acceptance.
AuthorHouse confirms approval and availability to LSI.
LSI feeds title and ordering information to its global distribution network partners.
Books are printed as orders are received .
Authorhouse / LS: fulfillment scenarios
Direct / drop-ship model :
Author’s free copies
Author’s ‘volume book’ orders
Media review copies
Authorhouse online bookshop orders
Waterstones and Borders programmes
Wholesale model :
Retail: High Street and online customer orders
Bookshop physical stock-holding
AuthorHouse / LS: publishing output
LS USA’s largest customer by units: c10,000 ASI titles published 2008
LS UK’s largest customer in the author services sector: c 900 Authorhouse titles published 2008