SOFT VALUES OF SEAPORTS Hafensafari Hogeschool van Amsterdam Amsterdam, 25 Jan 2010 ©  Prof Dr Eric Van Hooydonk Hoogleraa...
PORT LITERATURE THROUGH THE AGES (1) <ul><ul><li>Athenian Stranger.   And are there  harbours  on the seaboard?  </li></ul...
PORT LITERATURE THROUGH THE AGES (2) <ul><li>The giant bustle, the coal-heavers, the </li></ul><ul><li>bargemen, the black...
PORT LITERATURE THROUGH THE AGES (3) <ul><li>O quays, O ports, O trains, O cranes, O tugs ! </li></ul><ul><li>(Fernando Pe...
PORT LITERATURE THROUGH THE AGES (4) <ul><ul><ul><li>In a wintery haze, behind us, lies the port area w ith its neon light...
THE NEGATIVE IMAGE OF SEAPORTS (1) <ul><li>Havens of sin, poverty, crime, disease, etc. </li></ul><ul><ul><li>Dockwork = “...
THE NEGATIVE IMAGE OF SEAPORTS (2) <ul><li>Centres of moral and political corruption </li></ul><ul><ul><li>Plato: “Ports m...
THE NEGATIVE IMAGE OF SEAPORTS (3) <ul><li>Cultural wastelands governed by Mammon </li></ul><ul><ul><li>Famous 1842 carica...
THE NEGATIVE IMAGE OF SEAPORTS (4) <ul><li>Hotbeds of maritime Mafia business </li></ul><ul><ul><li>Shady affairs that hit...
THE NEGATIVE IMAGE OF SEAPORTS (5) <ul><li>Battlefields of irrational </li></ul><ul><li>competition </li></ul><ul><ul><li>...
THE NEGATIVE IMAGE OF SEAPORTS (6) <ul><li>Ugly industrial areas </li></ul><ul><ul><li>Ports are made of drab concrete and...
THE NEGATIVE IMAGE OF SEAPORTS (7) <ul><li>Destroyers of the natural environment </li></ul><ul><ul><li>Dibden Bay, Deurgan...
THE NEGATIVE IMAGE OF SEAPORTS (8) <ul><li>Cesspools of pollution and disaster areas </li></ul><ul><ul><li>Light, water an...
THE NEGATIVE IMAGE OF SEAPORTS (9) <ul><li>Dehumanised islands drifting away from society </li></ul><ul><ul><li>Ports move...
THE EROSION OF PUBLIC SUPPORT <ul><li>Until 1970: absolute priority of seaports policy in centres of decision-making </li>...
 
 
From  Any port… <ul><li>Bird’s  Anyport  Model: </li></ul><ul><li>a gradual relocation </li></ul><ul><li>due to the changi...
… to  Banished  Port <ul><li>An abrupt, drastic, all-embracing and revolutionary relocation due to external, societal obje...
Helsinki
SOME EFFECTS OF THE NEGATIVE IMAGE <ul><li>Lack of public and political support lead to </li></ul><ul><ul><li>Lack of conf...
HOW TO RESTORE THE PUBLIC IMAGE OF PORTS ? (1) <ul><li>Four classic approaches </li></ul><ul><ul><li>PR, communications an...
HOW TO RESTORE THE PUBLIC IMAGE OF PORTS ? (2) <ul><li>A new, comprehensive approach: </li></ul><ul><ul><li>SOFT VALUES MA...
Soft Values Management for Seaports (SVMS) <ul><li>Ports are more than money-making machines </li></ul><ul><li>Ports shoul...
 
Soft values: the concept <ul><li>Soft values of seaports = port history, port heritage, port art, waterfront redevelopment...
SPIRITUAL SOFT VALUES OF SEAPORTS (1) <ul><li>The seaport as an object of worship and legend </li></ul><ul><ul><li>Atlanti...
SPIRITUAL SOFT VALUES OF SEAPORTS (2) <ul><li>The seaport as a place of refuge </li></ul><ul><ul><li>for vessels </li></ul...
SPIRITUAL SOFT VALUES OF SEAPORTS (3) <ul><li>The seaport as a gateway between historical eras (1) </li></ul><ul><ul><li>W...
SPIRITUAL SOFT VALUES OF SEAPORTS (4) <ul><li>The seaport as a gate between historical eras (2) </li></ul><ul><ul><li>Port...
SPIRITUAL SOFT VALUES OF SEAPORTS (5) <ul><li>The seaport as an international conduit for free trade and merchandise </li>...
SPIRITUAL SOFT VALUES OF SEAPORTS (6) <ul><li>The seaport as a breeding ground for human intelligence </li></ul><ul><ul><l...
SPIRITUAL SOFT VALUES OF SEAPORTS (7) <ul><li>The seaport as a specific cosmopolitan community </li></ul><ul><ul><li>A sen...
SPIRITUAL SOFT VALUES OF SEAPORTS (8) <ul><li>The seaport as an artistic theme </li></ul><ul><ul><li>“ Names such as Everg...
SPIRITUAL SOFT VALUES OF SEAPORTS (9) <ul><li>The seaport as a source of civic pride </li></ul><ul><ul><li>Every seaport t...
TANGIBLE SOFT VALUES OF SEAPORTS (1) <ul><li>The seaport as a sensory stimulant </li></ul><ul><ul><li>Typical sounds, sigh...
TANGIBLE SOFT VALUES OF SEAPORTS (2) <ul><li>The seaport as a collection of immoveable heritage </li></ul><ul><ul><li>Musé...
TANGIBLE SOFT VALUES OF SEAPORTS (3) <ul><li>The seaport as a unique man-made landscape </li></ul><ul><ul><li>Port cities ...
TANGIBLE SOFT VALUES OF SEAPORTS (4) <ul><li>The seaport as an experimental field for urban planners and architects </li><...
TANGIBLE SOFT VALUES OF SEAPORTS (5) <ul><li>The seaport as a tourist attraction and a recreation resort </li></ul>
SVMS (1) <ul><li>Soft Values Management for Seaports (SVMS) </li></ul><ul><ul><li>Soft values are the dormant assets of se...
SVMS (2) <ul><ul><li>Port managers should shake off their philistine image and bring a coherent, more-encompassing and att...
SVMS (3) <ul><li>SVMS is not irrational and can become hard </li></ul><ul><ul><li>SVMS is a legal obligation under Birds, ...
SVMS (4) <ul><li>The need for SVMS Plans </li></ul><ul><ul><li>Combine, coordinate, cluster efforts: a comprehensive appro...
SVMS (5) <ul><li>Elements for SVMS Plans </li></ul><ul><ul><li>Taking stock of soft values </li></ul></ul><ul><ul><li>Deve...
SVMS (6) <ul><ul><li>Managing the landscape and immoveable port heritage in city centres </li></ul></ul><ul><ul><ul><li>Id...
SVMS (7) <ul><ul><li>Reinforcing the original port character of dockland redevelopment </li></ul></ul><ul><ul><ul><li>Some...
SVMS (8) <ul><ul><li>Reintegrating port activities and urban life and planning </li></ul></ul><ul><ul><ul><li>Port of Vlaa...
SVMS (9) <ul><ul><li>Managing immoveable port heritage in active port areas </li></ul></ul><ul><ul><ul><li>“ Scope of appl...
SVMS (10) <ul><ul><li>Managing the landscape, planning and architectural values of active port areas </li></ul></ul><ul><u...
SVMS (11) <ul><ul><li>Opening up port areas for tourism and recreation </li></ul></ul><ul><ul><ul><li>Small efforts can ha...
SVMS (12) <ul><ul><li>Involving port authorities in port-related cultural initiatives </li></ul></ul><ul><ul><ul><li>More ...
SVMS (13) <ul><ul><li>Integrating soft values management into daily port management </li></ul></ul><ul><ul><ul><li>Selecti...
SVMS (14) <ul><ul><li>Cooperating with maritime heritage organisations </li></ul></ul><ul><ul><li>Integrating SVMS into th...
CONTACT <ul><li>Eric Van Hooydonk </li></ul><ul><li>Emiel Banningstraat 21-23 </li></ul><ul><li>B-2000 Antwerp </li></ul><...
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Soft values of harbours

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Presentation about the soft values of harbours in the world given at the Hogeschool of Amsterdam for the Engineeringweek.

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Soft values of harbours

  1. 1. SOFT VALUES OF SEAPORTS Hafensafari Hogeschool van Amsterdam Amsterdam, 25 Jan 2010 © Prof Dr Eric Van Hooydonk Hoogleraar Universiteit Antwerpen Voorzitter Watererfgoed Vlaanderen
  2. 2. PORT LITERATURE THROUGH THE AGES (1) <ul><ul><li>Athenian Stranger. And are there harbours on the seaboard? </li></ul></ul><ul><ul><li>Cleinias . Excellent harbours, Stranger; there could not be better. </li></ul></ul><ul><ul><li>Athenian Stranger. Alas! what a prospect! </li></ul></ul><ul><ul><li>(Plato, Laws , Book IV) </li></ul></ul>
  3. 3. PORT LITERATURE THROUGH THE AGES (2) <ul><li>The giant bustle, the coal-heavers, the </li></ul><ul><li>bargemen, the black buildings, the ten </li></ul><ul><li>thousand times ten thousand sounds </li></ul><ul><li>and movements of that monstrous </li></ul><ul><li>harbour formed the grandest object I </li></ul><ul><li>had ever witnessed. One man seems as </li></ul><ul><li>a drop in the ocean; you feel annihilated </li></ul><ul><li>in the immensity of that heart of all the </li></ul><ul><li>Earth. </li></ul><ul><li>(Thomas Carlyle on the port of London </li></ul><ul><li>in a letter to his wife of 23 June 1824) </li></ul>
  4. 4. PORT LITERATURE THROUGH THE AGES (3) <ul><li>O quays, O ports, O trains, O cranes, O tugs ! </li></ul><ul><li>(Fernando Pessoa, Triumphal Ode , 1914) </li></ul>
  5. 5. PORT LITERATURE THROUGH THE AGES (4) <ul><ul><ul><li>In a wintery haze, behind us, lies the port area w ith its neon lights and chimney flares, constantly flickering like an obscene pinball machine. […] Gigantic container vessels were on their way ! And mega consortia of shipping companies ! Everything mega and giga ! […] Big, obscure powers stand against us </li></ul></ul></ul><ul><ul><ul><li>(C. de Stoop on the construction of Deurganck Dock, 2000) </li></ul></ul></ul>
  6. 6. THE NEGATIVE IMAGE OF SEAPORTS (1) <ul><li>Havens of sin, poverty, crime, disease, etc. </li></ul><ul><ul><li>Dockwork = “the dustbin of society” </li></ul></ul><ul><ul><li>Red light districts in Sailortowns </li></ul></ul><ul><ul><li>Drunkenness, sex, venereal diseases, crime etc. </li></ul></ul><ul><ul><li>Fishing port subcultures </li></ul></ul><ul><ul><li>Emigrants, immigrants and stowaways </li></ul></ul>
  7. 7. THE NEGATIVE IMAGE OF SEAPORTS (2) <ul><li>Centres of moral and political corruption </li></ul><ul><ul><li>Plato: “Ports make men unfaithful </li></ul></ul><ul><ul><li>and democratic” </li></ul></ul><ul><ul><li>Plato recommended a ban on the </li></ul></ul><ul><ul><li>importation of innovations by </li></ul></ul><ul><ul><li>foreigners arriving at seaports </li></ul></ul><ul><ul><li>Cf Knut Hamsun on hollowness </li></ul></ul><ul><ul><li>of modern culture in Norwegian </li></ul></ul><ul><ul><li>fishing ports </li></ul></ul>
  8. 8. THE NEGATIVE IMAGE OF SEAPORTS (3) <ul><li>Cultural wastelands governed by Mammon </li></ul><ul><ul><li>Famous 1842 caricature of the inhabitants of Hamburg by the Frenchman Jacob Gallois: </li></ul></ul><ul><ul><li>“ [...] their behaviour has all the appeal of a price list, the perfect charm of an invoice, yes even the adorability of a bill of lading. Speak to them of literature, and they will start about sugar and coffee; talk to them about emotion and they will quickly move on to cocoa and spices. And if you should bump into a merchant in the street and greet him, then he will doubtless make a face as if to say he expects a two-percent commission for returning the favour” </li></ul></ul>
  9. 9. THE NEGATIVE IMAGE OF SEAPORTS (4) <ul><li>Hotbeds of maritime Mafia business </li></ul><ul><ul><li>Shady affairs that hit the headlines </li></ul></ul><ul><ul><ul><li>Drugs, genetically manipulated food, illegal household waste, hazardous industrial waste, toxic scrap ships, contraband cigarettes, counterfeit consumer goods </li></ul></ul></ul><ul><ul><ul><li>Marine pollution and substandard shipping </li></ul></ul></ul><ul><ul><ul><li>Instruments of globalisation </li></ul></ul></ul>
  10. 10. THE NEGATIVE IMAGE OF SEAPORTS (5) <ul><li>Battlefields of irrational </li></ul><ul><li>competition </li></ul><ul><ul><li>Obscure powers </li></ul></ul><ul><ul><li>determining port policies </li></ul></ul><ul><ul><li>Mediaeval inter-city wars </li></ul></ul>
  11. 11. THE NEGATIVE IMAGE OF SEAPORTS (6) <ul><li>Ugly industrial areas </li></ul><ul><ul><li>Ports are made of drab concrete and prefab elements </li></ul></ul><ul><ul><li>No trace of any artistry whatsoever </li></ul></ul>
  12. 12. THE NEGATIVE IMAGE OF SEAPORTS (7) <ul><li>Destroyers of the natural environment </li></ul><ul><ul><li>Dibden Bay, Deurganck Dock, Second Maasvlakte, Western Scheldt Container Terminal, Vuosaari, Monfalcone, Granadilla, Küdema, Bristol, Sheerness, etc. </li></ul></ul>
  13. 13. THE NEGATIVE IMAGE OF SEAPORTS (8) <ul><li>Cesspools of pollution and disaster areas </li></ul><ul><ul><li>Light, water and air pollution </li></ul></ul><ul><ul><li>Explosions and collisions </li></ul></ul><ul><ul><li>Generation of an orgy of inland transportation </li></ul></ul>
  14. 14. THE NEGATIVE IMAGE OF SEAPORTS (9) <ul><li>Dehumanised islands drifting away from society </li></ul><ul><ul><li>Ports moved away from the city </li></ul></ul><ul><ul><li>Automated terminals </li></ul></ul><ul><ul><li>Inaccessibility of port areas </li></ul></ul>
  15. 15. THE EROSION OF PUBLIC SUPPORT <ul><li>Until 1970: absolute priority of seaports policy in centres of decision-making </li></ul><ul><li>Since 1970: ever fiercer opposition against new projects </li></ul><ul><li>Ignorance and lack of interest with the general public </li></ul><ul><li>Ports only hit the headlines in a negative context </li></ul><ul><li>A vicious circle </li></ul>
  16. 18. From Any port… <ul><li>Bird’s Anyport Model: </li></ul><ul><li>a gradual relocation </li></ul><ul><li>due to the changing </li></ul><ul><li>needs in port </li></ul><ul><li>development and </li></ul><ul><li>operations </li></ul>
  17. 19. … to Banished Port <ul><li>An abrupt, drastic, all-embracing and revolutionary relocation due to external, societal objections </li></ul>
  18. 20. Helsinki
  19. 21. SOME EFFECTS OF THE NEGATIVE IMAGE <ul><li>Lack of public and political support lead to </li></ul><ul><ul><li>Lack of confidence in the port sector </li></ul></ul><ul><ul><li>Lower priority in national and local decision-making processes </li></ul></ul><ul><ul><li>Lack of public funding </li></ul></ul><ul><ul><li>Ever tougher environmental and other requirements </li></ul></ul><ul><ul><li>Slow and uncertain decision-making processes </li></ul></ul><ul><ul><li>Unattractiveness for private investors </li></ul></ul><ul><ul><li>Port congestion and additional pollution </li></ul></ul><ul><ul><li>Unemployment </li></ul></ul><ul><ul><li>Unattractiveness of port cities to tourists </li></ul></ul><ul><ul><li>Etc </li></ul></ul><ul><li>The negative image is an existential problem </li></ul>
  20. 22. HOW TO RESTORE THE PUBLIC IMAGE OF PORTS ? (1) <ul><li>Four classic approaches </li></ul><ul><ul><li>PR, communications and events </li></ul></ul><ul><ul><li>A more businesslike profile </li></ul></ul><ul><ul><li>Greening of port policy and management </li></ul></ul><ul><ul><li>Stakeholder relation management </li></ul></ul>
  21. 23. HOW TO RESTORE THE PUBLIC IMAGE OF PORTS ? (2) <ul><li>A new, comprehensive approach: </li></ul><ul><ul><li>SOFT VALUES MANAGEMENT </li></ul></ul><ul><ul><li>FOR SEAPORTS (SVMS) </li></ul></ul>
  22. 24. Soft Values Management for Seaports (SVMS) <ul><li>Ports are more than money-making machines </li></ul><ul><li>Ports should manage and exploit their non-socio-economic values and functions on the basis of a comprehensive, co-ordinated approach </li></ul>
  23. 26. Soft values: the concept <ul><li>Soft values of seaports = port history, port heritage, port art, waterfront redevelopment, cruise tourism, port tourism, port ecology… </li></ul><ul><li>SVMS can yield a threefold return </li></ul><ul><ul><li>restoration of public support </li></ul></ul><ul><ul><li>contribution to commercial port promotion </li></ul></ul><ul><ul><li>instrument for city marketing and tourist promotion </li></ul></ul><ul><li>A positive seaport and seaport city identity </li></ul><ul><li>‘ Corporate Social Responsibility’ of port authorities </li></ul>
  24. 27. SPIRITUAL SOFT VALUES OF SEAPORTS (1) <ul><li>The seaport as an object of worship and legend </li></ul><ul><ul><li>Atlantis </li></ul></ul><ul><ul><li>Portunus </li></ul></ul>
  25. 28. SPIRITUAL SOFT VALUES OF SEAPORTS (2) <ul><li>The seaport as a place of refuge </li></ul><ul><ul><li>for vessels </li></ul></ul><ul><ul><li>for seamen </li></ul></ul><ul><ul><li>for stowaways </li></ul></ul><ul><ul><li>hospitality is raison d’être of a seaport </li></ul></ul>
  26. 29. SPIRITUAL SOFT VALUES OF SEAPORTS (3) <ul><li>The seaport as a gateway between historical eras (1) </li></ul><ul><ul><li>World history is port history </li></ul></ul><ul><ul><li>Babylon, Tyre, Sidon, Byblos, Beruta, Cadiz, Marseilles, Piraeus, Naucratis, Carthage, Alexandria, Rome, Dover, Bononia, Birka, Dorestad, Haithabu, Hamwic, Quentovic, Tiel, Visby, Byzance/Constantinople/Istanbul, Cinque Ports, Hansa Ports (Lübeck, Hamburg, Bremen), Venice, Genoa, Bruges, Antwerp, Lissabon, Seville, Amsterdam, Rotterdam, London, Liverpool, Trieste, Saint Petersburg, Gdansk, ... </li></ul></ul>
  27. 30. SPIRITUAL SOFT VALUES OF SEAPORTS (4) <ul><li>The seaport as a gate between historical eras (2) </li></ul><ul><ul><li>Ports and local history </li></ul></ul><ul><ul><li>Ports have a fascinating story to tell </li></ul></ul>
  28. 31. SPIRITUAL SOFT VALUES OF SEAPORTS (5) <ul><li>The seaport as an international conduit for free trade and merchandise </li></ul><ul><ul><li>IAPH motto: “World Peace Through World Trade – World Trade Through World Ports” </li></ul></ul><ul><ul><li>Ports and daily life - fruit, coffee, tea, tobacco, rice, cars… </li></ul></ul>
  29. 32. SPIRITUAL SOFT VALUES OF SEAPORTS (6) <ul><li>The seaport as a breeding ground for human intelligence </li></ul><ul><ul><li>Shipbuilding, maritime trade, port engineering, port economics, maritime law </li></ul></ul><ul><ul><li>Banking, accounting, insurance, zoology, botany, ethnology, astronomy </li></ul></ul>
  30. 33. SPIRITUAL SOFT VALUES OF SEAPORTS (7) <ul><li>The seaport as a specific cosmopolitan community </li></ul><ul><ul><li>A sense of solidarity </li></ul></ul><ul><ul><li>A collective open-mindedness </li></ul></ul><ul><ul><li>A cosmopolitan attitude </li></ul></ul><ul><ul><li>A swiftness of thought </li></ul></ul><ul><ul><li>A love for the port </li></ul></ul>
  31. 34. SPIRITUAL SOFT VALUES OF SEAPORTS (8) <ul><li>The seaport as an artistic theme </li></ul><ul><ul><li>“ Names such as Evergreen, Uniglory, K. Line and Genstar can suddenly sound like poetry” (Christina Weiss) </li></ul></ul>
  32. 35. SPIRITUAL SOFT VALUES OF SEAPORTS (9) <ul><li>The seaport as a source of civic pride </li></ul><ul><ul><li>Every seaport tells an epic story of human endeavour </li></ul></ul><ul><ul><ul><li>Struggle for maritime connections </li></ul></ul></ul><ul><ul><li>Port cities often enjoy an independent status </li></ul></ul>
  33. 36. TANGIBLE SOFT VALUES OF SEAPORTS (1) <ul><li>The seaport as a sensory stimulant </li></ul><ul><ul><li>Typical sounds, sights, smells, tastes and touches of seaports </li></ul></ul>
  34. 37. TANGIBLE SOFT VALUES OF SEAPORTS (2) <ul><li>The seaport as a collection of immoveable heritage </li></ul><ul><ul><li>Musée des Docks romains at Marseilles </li></ul></ul><ul><ul><li>Isambard Kingdom Brunel’s docks and locks </li></ul></ul><ul><ul><li>Hamburg Speicherstadt </li></ul></ul><ul><ul><li>Port of London Authority Building </li></ul></ul><ul><ul><li>Caland and Lambermont monuments </li></ul></ul>
  35. 38. TANGIBLE SOFT VALUES OF SEAPORTS (3) <ul><li>The seaport as a unique man-made landscape </li></ul><ul><ul><li>Port cities rank among the most beautiful cities in the world </li></ul></ul><ul><ul><li>Port lay-out and design inventions </li></ul></ul><ul><ul><li>Dynamism of the port landscape: constant movement and constant change </li></ul></ul>
  36. 39. TANGIBLE SOFT VALUES OF SEAPORTS (4) <ul><li>The seaport as an experimental field for urban planners and architects </li></ul><ul><ul><li>Waterfront development and bold architectural and urban planning projects </li></ul></ul>
  37. 40. TANGIBLE SOFT VALUES OF SEAPORTS (5) <ul><li>The seaport as a tourist attraction and a recreation resort </li></ul>
  38. 41. SVMS (1) <ul><li>Soft Values Management for Seaports (SVMS) </li></ul><ul><ul><li>Soft values are the dormant assets of seaports </li></ul></ul><ul><ul><li>Underrated and ignored </li></ul></ul><ul><ul><li>A fifth means in order to restore public support for seaports </li></ul></ul><ul><ul><li>A means to strike a new balance with environmental policy </li></ul></ul>
  39. 42. SVMS (2) <ul><ul><li>Port managers should shake off their philistine image and bring a coherent, more-encompassing and attractive story that appeals to society as a whole </li></ul></ul><ul><ul><li>Soft values should not be the monopoly of environmentalists </li></ul></ul><ul><ul><li>Ports have excellent soft arguments to defend their case and to enter into a real dialogue with environmentalists </li></ul></ul>
  40. 43. SVMS (3) <ul><li>SVMS is not irrational and can become hard </li></ul><ul><ul><li>SVMS is a legal obligation under Birds, Habitats, EIA and SEA Directives and related international conventions </li></ul></ul><ul><ul><li>SVMS should ensure that positive soft impacts of plans and projects are taken into account as well </li></ul></ul><ul><ul><li>SVMS should prevent distorted environmental assessments </li></ul></ul>
  41. 44. SVMS (4) <ul><li>The need for SVMS Plans </li></ul><ul><ul><li>Combine, coordinate, cluster efforts: a comprehensive approach instead of ad hoc initiatives </li></ul></ul><ul><ul><li>Integrate into formal planning processes and assessments </li></ul></ul><ul><ul><li>Port authorities should take the lead </li></ul></ul><ul><ul><li>SVMS is a strategy to restore public support for seaports </li></ul></ul>
  42. 45. SVMS (5) <ul><li>Elements for SVMS Plans </li></ul><ul><ul><li>Taking stock of soft values </li></ul></ul><ul><ul><li>Developing public relations and organising events and festivities </li></ul></ul><ul><ul><li>Telling the story of seaports </li></ul></ul><ul><ul><ul><li>The Ports Portable </li></ul></ul></ul><ul><ul><ul><li>Port museums </li></ul></ul></ul>
  43. 46. SVMS (6) <ul><ul><li>Managing the landscape and immoveable port heritage in city centres </li></ul></ul><ul><ul><ul><li>Identify port heritage </li></ul></ul></ul><ul><ul><ul><li>Listed status </li></ul></ul></ul><ul><ul><ul><li>Refurbishing </li></ul></ul></ul><ul><ul><ul><li>Reconstruction </li></ul></ul></ul><ul><ul><li>Attracting port operations and seagoing ships in city centres </li></ul></ul><ul><ul><li>Reviving the maritime feel of port cities </li></ul></ul>
  44. 47. SVMS (7) <ul><ul><li>Reinforcing the original port character of dockland redevelopment </li></ul></ul><ul><ul><ul><li>Some projects ignore the port-related past and setting </li></ul></ul></ul><ul><ul><ul><li>Redeveloped docklands </li></ul></ul></ul><ul><ul><ul><li>increasingly resemble each </li></ul></ul></ul><ul><ul><ul><li>other </li></ul></ul></ul><ul><ul><ul><li>Projects should reflect local history and be mixed with port activities </li></ul></ul></ul><ul><ul><ul><ul><li>V & A Waterfront </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Euroméditerranée </li></ul></ul></ul></ul>
  45. 48. SVMS (8) <ul><ul><li>Reintegrating port activities and urban life and planning </li></ul></ul><ul><ul><ul><li>Port of Vlaardingen </li></ul></ul></ul><ul><ul><ul><li>Water taxi’s of Rotterdam </li></ul></ul></ul>
  46. 49. SVMS (9) <ul><ul><li>Managing immoveable port heritage in active port areas </li></ul></ul><ul><ul><ul><li>“ Scope of application of heritage conservation law ends where port areas begin” </li></ul></ul></ul><ul><ul><ul><li>Heritage conservation in port areas should be realistic </li></ul></ul></ul><ul><ul><ul><li>Heritage conservation and port interests can be allies </li></ul></ul></ul>
  47. 50. SVMS (10) <ul><ul><li>Managing the landscape, planning and architectural values of active port areas </li></ul></ul><ul><ul><ul><li>Living port areas should be protected as landscapes </li></ul></ul></ul><ul><ul><ul><li>Not a static, but a dynamic protection regime </li></ul></ul></ul><ul><ul><ul><li>Such protection implies ensuring further developments </li></ul></ul></ul>
  48. 51. SVMS (11) <ul><ul><li>Opening up port areas for tourism and recreation </li></ul></ul><ul><ul><ul><li>Small efforts can have big effects </li></ul></ul></ul><ul><ul><ul><li>Signposts, picnic points, vantage points, watchtowers, cycle tracks, benches, parking places, snackbars, signs for shipspotters </li></ul></ul></ul><ul><ul><ul><li>Restaurants and bars in ports and in terminals </li></ul></ul></ul>
  49. 52. SVMS (12) <ul><ul><li>Involving port authorities in port-related cultural initiatives </li></ul></ul><ul><ul><ul><li>More actively and systematically </li></ul></ul></ul><ul><ul><li>Integrating environmental port management into soft values management </li></ul></ul><ul><ul><ul><li>Environmental aspects are only one facet of soft values of seaports – and they are overstressed </li></ul></ul></ul><ul><ul><ul><li>A holistic approach and policy integration </li></ul></ul></ul><ul><ul><ul><li>Opening up nature conservation areas for the public </li></ul></ul></ul>
  50. 53. SVMS (13) <ul><ul><li>Integrating soft values management into daily port management </li></ul></ul><ul><ul><ul><li>Selection of terminal operators: high-quality architecture instead of a purely utilitarian lay-out </li></ul></ul></ul><ul><ul><ul><li>Integrate tourism and recreation opportunities </li></ul></ul></ul><ul><ul><ul><li>Seek positive landscape effects </li></ul></ul></ul>
  51. 54. SVMS (14) <ul><ul><li>Cooperating with maritime heritage organisations </li></ul></ul><ul><ul><li>Integrating SVMS into the action of maritime clusters </li></ul></ul><ul><ul><li>Appointing a SVMS officer in port authorities </li></ul></ul><ul><ul><li>Exchanging good SVMS practice </li></ul></ul>
  52. 55. CONTACT <ul><li>Eric Van Hooydonk </li></ul><ul><li>Emiel Banningstraat 21-23 </li></ul><ul><li>B-2000 Antwerp </li></ul><ul><li>Belgium </li></ul><ul><li>T + 32 3 238 67 14 </li></ul><ul><li>F + 32 3 248 88 63 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.ericvanhooydonk.be </li></ul>

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