presentatie booreiland metaproducten

PLATFORM FOR CREATIVE PRODUCTIONS all content 2009 Booreiland

PHYSICAL PRODUCTS IN A DIGITAL WORLD

A BRIEF HISTORY

INDUSTRIAL REVOLUTION

THE PLASTIC ERA

SOFTWARE VS. HARDWARE

THE RISE OF THE WEB

THE SOCIAL WEB

SOCIAL CONTEXT

EXPERIENCE AGE

A WORLD OF NICHES

ATTENTION AND REPUTATION

HYPER LOCAL

THE MOBILE WEB

EMERGING TECHNOLOGIES

3D PRINTING E-INK QR CODES RFID AUG REALITY OLED

THE PHYSICAL WEB

Meta architecture PRODUCT INTERFACE Web connected Online PRODUCT HARDWARE INTERFACE Of ine Web connected Online INTERFACE PRODUCT Online Web connected PRODUCT SERVER PRODUCT Web connected Online Web connected PRODUCT INTERFACE Of ine Online

Product-Web Life Cycles DESIGN PRODUCTION E USAGE S AG U US AG E DISTRIBUTION PRO D AG E U US C U SA TI DESIGN ON PURCHASE GE AGE M US USAGE AI NT AG US ENA CE N E U REPAIRMENTS GE SA SA U GE USAGE END OF LIFE

PROD Design process C U T DEV IMPLEMEN STRATEGY CONCEPT TATION D EV B WE Goals aligned Attributes connected Integrated solution

BUSINESS MODELS

20th century products • Selling the actual atoms • Selling products on loan • Selling subscriptions • Giving away products for free (3-party market)

21st century web • Selling licences • Selling subscriptions • Giving away web services for free • Advertising • Merchandising • Freemium • Donations • Offer the complete service for sale

Meta Products • Selling the actual • Selling licences atoms • Selling subscriptions • Selling products on • Giving away web loan services for free • Selling subscriptions • Advertising • Giving away products • Merchandising for free (3-party market) • Freemium • Donations • Offer the complete service for sale

FIAT ECO:DRIVE

OLINDA

NABAZTAG

PLATFORM FOR CREATIVE PRODUCTIONS www.booreiland.nl www.booreiland.nl/blog www.twitter.com/booreiland www.facebook.com/booreilandcreativeproductions all content 2009 Booreiland

Case URLs: http://nikerunning.nike.com/nikeplus http://www.ﬁat.com/ecodrive http://berglondon.com/projects/olinda http://www.nabaztag.com http://www.poken.com All photos taken from Flickr (except cases): men reading newspaper by PakistanHousing.pk rss feeds by purplelime beautiful Detroit by 51e plastic R2s by Don Solo software code by *n3wjack's world in pixels globe by wildcardpoet, s.j.pettersson social media thumbs by luc legay rollercoaster by D. Alan Harris Photography private jet by szlea attention by Stephen Poff cans by martin.canchola iPhone by Will Lion 3d printing by toxi e-ink by just_mike QR codes by add.me RFID tag by enlively augmented reality by Hill Holliday oled by oledinfo solar powered phone by Warehouse123 deLorean by Sevi_Lwa

presentatie booreiland metaproducten

by JR Helmus on Dec 01, 2009

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presentatie booreiland metaproducten — Presentation Transcript