Continuous development - Growing Pains

Continuous development Growing painsSaturday, 29 September 12 1

Who am I ? Community developer Salesforce & Heroku kanban, java, scala, clojure communities @jr0cket blog.jr0cket.co.ukSaturday, 29 September 12 2

Atlassian: In the beginning...Saturday, 29 September 12 3

Success happens ! Software for software developersSaturday, 29 September 12 4

Really big shedSaturday, 29 September 12 5

How does that happen without pain ?Saturday, 29 September 12 6

So the story begins... startup culture open, no bull... practices evolved as necessary business growing everyone is happySaturday, 29 September 12 7

Atlassian valuesSaturday, 29 September 12 8

Maintaining the culture during growthSaturday, 29 September 12 9

Many companies fail Control over complexity Fear of innovation Restrictive management controlsSaturday, 29 September 12 10

MaﬁaSaturday, 29 September 12 11

Atlassian stay “agile” Trust in their people Encouraging collaboration Promoting innovationSaturday, 29 September 12 12

Agree on Cadence 97 Days release cycleSaturday, 29 September 12 13

Innovation encouragement 20% time Fedex Days ShipIt DaysSaturday, 29 September 12 14

Big Strategic DecisionSaturday, 29 September 12 15

Converging on the cloud Make products more accessible Products have to be more integrated Uniﬁed product experience Enterprise customer supportSaturday, 29 September 12 16

Culture inﬂuenced from the top Ship on-demand & product at same time Same short release cycle across the board left up to teams on how to achieve itSaturday, 29 September 12 17

ChallengesSaturday, 29 September 12 18

Team Culture(s) Each team evolved its own way JIRA team formed 2002 Conﬂuence team formed 2003 Team practices formed by its membersSaturday, 29 September 12 19

Fighting Conway’s Law organizations which design systems ... are constrained to produce designs which are copies of the communication structures of these organizations http://en.wikipedia.org/wiki/Conway%27s_law Culture shapes code diverse teams a range of practices evolving different toolsSaturday, 29 September 12 20

Adapt without loosing Culture Make your culture visible deﬁne what you stand forSaturday, 29 September 12 21

Atlassian valuesSaturday, 29 September 12 22

Culture needs to adaptSaturday, 29 September 12 23

Toward continuous deployment Focus on smaller features breaking down stories no more epics clearer understanding of what is valuable - by delivering it!Saturday, 29 September 12 24

Developer cycle changes Shorter dev cycle to ﬁt into production dev cycle more opportunities to consider whats valuable feeling the pain regularly encourages improvementSaturday, 29 September 12 25

Understanding Technical Debt Work on something... with the intent to clean it up later Ward CunninghamSaturday, 29 September 12 26

Technical Debt in practice Decisions get left behind Approaches get lost over time Unavoidable growth via software inertiaSaturday, 29 September 12 27

Increasing awareness Customer need over develop what’s cool feedback from customers developers engaged with those concerns avoid navel gazing & chasing shiny thingsSaturday, 29 September 12 28

Wider engagement Social media channels shaping image Customers more vocal about experience Competition grows Belief & Ambition growSaturday, 29 September 12 29

More extreme options Breaking up products too costly and painful?Saturday, 29 September 12 30

Missing elements A realistic roadmap customers what to know where something is going hard to give 100% guarantees on everything / anything a diverse audience to pleaseSaturday, 29 September 12 31

Solving it togetherSaturday, 29 September 12 32

Quality Assistance Helping raise the quality bar Asking “difﬁcult” questions how does x work?Saturday, 29 September 12 33

Build team Developers love learning maven, right? Puppet is more fun than beer, surely!Saturday, 29 September 12 34

UX team Helping developers understand value of UX http://seb.ly/Saturday, 29 September 12 35

Kick-ass team Teams with in teams focusing on speciﬁc product challengesSaturday, 29 September 12 36

Collaboratively Iterating Empowering people to collaborate towards an understood goal that gives clear valueSaturday, 29 September 12 37

Leveraging the toolsSaturday, 29 September 12 38

Tools != process Tools can support change Encourage innovations Allow understanding valueSaturday, 29 September 12 39

Public bug tracker Ultimate form of “dogfood” Helps some of the audience understand company constraints & directionSaturday, 29 September 12 40

DVCS saves the day ! Not a panacea, but very liberating Developers allowed to experiment in a safe way Social codingSaturday, 29 September 12 41

Social Code reviews Not just for new code Identifying technical debt Looking for opportunities to improveSaturday, 29 September 12 42

BeneﬁtsSaturday, 29 September 12 43

Atlassian as a platform Engage with developer environment Drive innovation on a wider scale Add value to developers as well as customersSaturday, 29 September 12 44

Customer engagement New features Dark features AB testing Give Feedback making it really easy to give valuable feedback based on what the customer was doing!!Saturday, 29 September 12 45

Refocus on user experience Building on areas of strength workﬂow Radical changes to areas of weakness user experience (UX)Saturday, 29 September 12 46

http://semanticstudios.comSaturday, 29 September 12 47

Constraints driving innovation 24 hrs to deliver something valuable no control over what no say in who or how just do it, evaluate the results Formally known as FedEx daysSaturday, 29 September 12 48

Engaging the wider communitySaturday, 29 September 12 49

Community is the greatest asset User & Developer communities give valuable, actionable feedback become an extended part of the organisation your evangelists to the worldSaturday, 29 September 12 50

Opening up Access to your platform Creating business driven market place Focusing on developer experience Helping customers succeedSaturday, 29 September 12 51

Value of platformSaturday, 29 September 12 52

Platform is the new framework Facebook - social marketing Heroku - universal managed platform Salesforce - Sales, Marketing, Social Media analysis, Enterprise development platformsSaturday, 29 September 12 53

In SummarySaturday, 29 September 12 54

Success, agility & culture Atlassian Salesforce & Heroku successful companies retaining their culture Why not in your organisation?Saturday, 29 September 12 55

Thank you jstevenson@salesforce.com @jr0cket blog.jr0cket.co.ukSaturday, 29 September 12 56

Continuous development - Growing Pains

by John Stevenson on Sep 29, 2012

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