Spreading the word about reddy talkers!

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A marketing plan presented to the members of Reddy Talkers Toastmasters Club by J.Pemberton

A marketing plan presented to the members of Reddy Talkers Toastmasters Club by J.Pemberton

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  • With some many club in an area and the poor economy how?
  • Publicizing the upcoming events. Wearing Reddy Talkers name badges at events, and having membership information available

Transcript

  • 1. Spreading the Word about Reddy Talkers! Presented by: Jonnetta Pemberton, VP of Public Relations
  • 2. What is Toastmasters International?A non-profit organization that focuses on the development of public speaking and leadership skills through practice and feedback in local clubs.Members improve their speaking and leadership skills by attending one of the 13,000 clubs that make up our global network of meeting locations
  • 3. Toastmasters International Toastmasters International includes: 14 Regions Over 85 Districts 13,000 clubs More than 270,000 members
  • 4. Toastmasters Membership Profile Gender:Female: 52% Male:48% Annual Income:$85,000-$99,000 Age:69%: Between the 35- 49 Education:82% have a college degree.36% have an advanced degree.
  • 5. Toastmasters Employment
  • 6. Purpose of Brand Refresh  Increase club membership  Increase brand awareness across cultures, generations and professions  Appeal to a younger demographic without alienating existing member base
  • 7. Brand Refresh Goal TOASTMASTERS TOASTMASTERS TOASTMASTERS TOASTMASTERS DISTRICT A DISTRICT B DISTRICT C DISTRICT D
  • 8. District 37 Toastmasters District 37 comprises the entire state of North Carolina and over 175 clubs
  • 9. Toastmasters Clubs inGreensboro AreaClubs: 20 open 10 prerequisites 30 clubs total There are 30 clubs in a 30 mile radius
  • 10. Demographics ComparisonName Gender Avg. Age Avg. Income EducationToastmasters Female-52% 35-49 years $85,000- 82% -CollegeInternational Male-48% $99,000 Degree 36%- Advance DegreeGuilford Co. Female-50% 42.2 years $37,646 32.2% Male-50% Bachelors degree or higherAlamance Co. Female- 51% 39 years $43,647 23.0% Male- 48% Bachelors degree or higher
  • 11. Local ToastmastersHow do we attract more new members?
  • 12. Spreading the Word about Reddy Talkers!
  • 13. Reddy Talkers Toastmasters Club  Charted in 2010  Vibrant, fun, group of people interested in assisting each other achieve their leadership and communication goals  Regular Meetings Every 1st, 3rd and now 5th Tuesday of each month at 6:00pm 1501 Yanceyville Street American Red Cross Building Greensboro, NC 27405
  • 14. Reddy Talkers ToastmastersCan assist with: Decreasing your fear of public speaking Learning how to organize and conduct a meeting Organizing and present information more skillfully through a series of prepared speeches Thinking more quickly through one- to two- minute impromptu speeches Integrating constructive criticism into your prepared speeches Developing leadership skills
  • 15. Reddy Talkers S.W.O.T. Analysis
  • 16. When you Promote Reddy Talkers, They Will Come!
  • 17. Potential Reddy Talkers MembersExisting members of other clubsFormer MembersGeneral Public( Business Professionals,Government, Education, other)
  • 18. Target Job Market Employers
  • 19. Promoting Reddy Talkers
  • 20. Promoting Reddy Talkers
  • 21. Maximizing Social Media Efforts  Displaying a more personal image on the website.  Adding club history and Awards.  Inviting our groups and contacts to Reddy Talkers meetings and events.  Proudly listing membership in Reddy Talkers and linking the website.  Inviting our groups and contacts to Reddy Talkers meetings and events.  Creating and posting speeches.
  • 22. Maximizing Promotional Efforts Increasing our presences in area businesses and offices Sending Holiday Cards to area businesses, previous members, and visitors
  • 23. Maximizing Open Houses  Invite local government officials or candidates, company executives or HR representatives to speak.  Offer Interview Skills workshops
  • 24. Maximizing Publicity The key to successful publicity for Reddy Talkers will be continuous presence.
  • 25. How much will this cost Reddy Talkers?
  • 26. Cost to Reddy Talkers
  • 27. Cost to Reddy Talkers
  • 28. Welcome to Reddy Talkers!
  • 29. From Guest to Member  Make the benefits of membership clear  Make it a point to welcome all visitors, and provide a guest resource to explain the meetings  Follow-up with an club evaluation
  • 30. Let’s Spread the Word for Reddy Talkers! Please visit: http://reddytalkers.toastmastersclubs.org/ Meetings:Every 1st, 3rd and now 5th Tuesday of each month at 6:00pm 1501 Yanceyville Street American Red Cross Building Greensboro, NC 27405
  • 31. BibliographyClapp, C. (2011, October). The Elevator Speech. Toastmasters Magazine , p. 9.Crilley, J. (2011, October). Marketing without Money. Toastmasters Magazine , p. 11.Dees, D. (2011, July). Making the Most of Club Officer Roles. Toastmasters Magazine , pp. 28-29.Development, C. E. (2011, August). Alamance Co. Profile. Retrieved October 9, 2011, from Access NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37001.pdfDevelopment, C. E. (2011, August). Guilford County Profile . Retrieved October 9, 2011, from Access NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37081.pdfHarrison, C. (2008, September). VPPR: When you Promote it, They will come! Toastmasters Magazine , pp. 14-18.Harrison, C. (2011, July). Youve got Guest. Toastmasters Magazine , pp. 24-27.International, T. (2011). Toastmasters International membership Profile. Retrieved November 12, 2011, from Toastmasters International: www.toastmasters.orgVincent, J. (2011, June). Toastmasters 2.0. Toastmasters Magazine , pp. 12-13,19.Williams, J., & Smalley, D. (2011, October). Maximize Your Membership Drive. Toastmasters Magazine , pp. 28-29.