How do you think the virtual network is similar to/differs from real ones?
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Map your network and build a plan Keep up to date Explore possible contacts, advice Inform of USPs, aspirations, search Explore fit, opportunities Actively assisting search Unaware of search Might know people that know people Able to get me a job Engagement Aware of search Usefulness Might know people that could help 1 2 3 4
Brad Pitt from Film Production company in LA suggested I contact you. He recommended you as Marketing Director of a leading consumer goods company as an excellent source of information on innovative marketing. I understand from wide reading around (from article x/website y) that your marketing function is truly innovative in its approach., because of x / y / and z. I have also learned that the company has recently launched a global innovation centre in London.
I am a MBA student at London Business School graduating in Spring 2010. My background is also in consumer marketing, mostly gained within the financial services sector, working for x company (only if known brand). I would welcome the opportunity to meet with you / speak on the phone to understand more about the parallels that can be drawn between the Financial Services and Consumer sectors. I am also really interested in sharing some of the innovative marketing projects that I was involved in which may be of interest to you.
I am available weekdays from 12-2pm, but can be flexible around these times as well . Please can you advise when may a good time to speak and on which number I can call you.
I am really grateful for your time and cooperation.