Wi-fi access
Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me

#Mynewsnight
Adam Cranfield
Chief Marketing Officer
Mynewsdesk

#Mynewsnight
G are everywhere
eeks
G are everywhere
eeks
20 geeky socks sure to knock yours off
A Instagram
n
love story:
m the
eet
couple who
m fell in love
et,
and got
engaged - all
through the
photo-sharing
app
G ail’s top 9 hidden
m
features
11 apps
you
shouldn’t
travel
without
T right people?
he
?
W on “thin content”
ar
W on dodgy links
ar
Am intelligent future
ore
R
es
po
ns
iv
e
E
ssential
geeking
@m
attcutts
W you do
hen
it right : )
W you do it wrong : (
hen
vs
T
hank you.
@adam
cranfield
@m
ynewsdesk_uk
#m
ynewsnight
Matt Neale
President, International
GolinHarris

#Mynewsnight
@mattneale
@golinharrisUK

37
38
reasonably cute

39
still promising

40
geek

41
43
THE AGENCY MODEL
44
TRADITIONAL AGENCY
HIERARCHY

OFFICER RANKS OF
BRITISH ARMY

CEO

General

Managing Director

Lieutenant General

Practice...
G4: we must specialise

STRATEGISTS
Researcher
Planner
Analyst
Issue Expert

CATALYSTS

CREATORS

Executive Director
Direc...
47
48
49
1 million views on

and counting
50
Great RTM

51
Poor RTM

52
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
PRmoment event - Does PR need more geeks?
Upcoming SlideShare
Loading in...5
×

PRmoment event - Does PR need more geeks?

118

Published on

You can read more about this event at: http://www.jprni.com/blog/2013-11-08-dont-bring-me-stories-bring-me-geeks

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PRmoment event - Does PR need more geeks?

  1. 1. Wi-fi access Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me #Mynewsnight
  2. 2. Adam Cranfield Chief Marketing Officer Mynewsdesk #Mynewsnight
  3. 3. G are everywhere eeks
  4. 4. G are everywhere eeks
  5. 5. 20 geeky socks sure to knock yours off
  6. 6. A Instagram n love story: m the eet couple who m fell in love et, and got engaged - all through the photo-sharing app
  7. 7. G ail’s top 9 hidden m features
  8. 8. 11 apps you shouldn’t travel without
  9. 9. T right people? he
  10. 10. ?
  11. 11. W on “thin content” ar
  12. 12. W on dodgy links ar
  13. 13. Am intelligent future ore
  14. 14. R es po ns iv e
  15. 15. E ssential geeking @m attcutts
  16. 16. W you do hen it right : )
  17. 17. W you do it wrong : ( hen
  18. 18. vs
  19. 19. T hank you. @adam cranfield @m ynewsdesk_uk #m ynewsnight
  20. 20. Matt Neale President, International GolinHarris #Mynewsnight
  21. 21. @mattneale @golinharrisUK 37
  22. 22. 38
  23. 23. reasonably cute 39
  24. 24. still promising 40
  25. 25. geek 41
  26. 26. 43
  27. 27. THE AGENCY MODEL 44
  28. 28. TRADITIONAL AGENCY HIERARCHY OFFICER RANKS OF BRITISH ARMY CEO General Managing Director Lieutenant General Practice Head Major General Director Brigadier Associate Director Colonel Account Director Lieutenant Colonel Senior Account Manager Major Account Manager Captain Senior Account Executive Lieutenant Account Executive Second Lieutenant Assistant Account Executive Officer Cadet Intern
  29. 29. G4: we must specialise STRATEGISTS Researcher Planner Analyst Issue Expert CATALYSTS CREATORS Executive Director Director Sr. Manager Manager Creative Creative Technologist Digital Designer Producer Writer Copy writer Developer (front & back) Motion Editor Content Editor Associate CONNECTORS Media Buyer Lobbyist Media Specialist Social Media Specialist Community Manager
  30. 30. 47
  31. 31. 48
  32. 32. 49
  33. 33. 1 million views on and counting 50
  34. 34. Great RTM 51
  35. 35. Poor RTM 52
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×