PRmoment event - Does PR need more geeks?
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PRmoment event - Does PR need more geeks?

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You can read more about this event at: http://www.jprni.com/blog/2013-11-08-dont-bring-me-stories-bring-me-geeks

You can read more about this event at: http://www.jprni.com/blog/2013-11-08-dont-bring-me-stories-bring-me-geeks

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PRmoment event - Does PR need more geeks? PRmoment event - Does PR need more geeks? Presentation Transcript

  • Wi-fi access Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me #Mynewsnight
  • Adam Cranfield Chief Marketing Officer Mynewsdesk #Mynewsnight
  • G are everywhere eeks
  • G are everywhere eeks
  • 20 geeky socks sure to knock yours off
  • A Instagram n love story: m the eet couple who m fell in love et, and got engaged - all through the photo-sharing app
  • G ail’s top 9 hidden m features
  • 11 apps you shouldn’t travel without
  • T right people? he
  • ?
  • W on “thin content” ar
  • W on dodgy links ar
  • Am intelligent future ore
  • R es po ns iv e
  • E ssential geeking @m attcutts
  • W you do hen it right : )
  • W you do it wrong : ( hen
  • vs
  • T hank you. @adam cranfield @m ynewsdesk_uk #m ynewsnight
  • Matt Neale President, International GolinHarris #Mynewsnight
  • @mattneale @golinharrisUK 37
  • 38
  • reasonably cute 39
  • still promising 40
  • geek 41
  • 43
  • THE AGENCY MODEL 44
  • TRADITIONAL AGENCY HIERARCHY OFFICER RANKS OF BRITISH ARMY CEO General Managing Director Lieutenant General Practice Head Major General Director Brigadier Associate Director Colonel Account Director Lieutenant Colonel Senior Account Manager Major Account Manager Captain Senior Account Executive Lieutenant Account Executive Second Lieutenant Assistant Account Executive Officer Cadet Intern
  • G4: we must specialise STRATEGISTS Researcher Planner Analyst Issue Expert CATALYSTS CREATORS Executive Director Director Sr. Manager Manager Creative Creative Technologist Digital Designer Producer Writer Copy writer Developer (front & back) Motion Editor Content Editor Associate CONNECTORS Media Buyer Lobbyist Media Specialist Social Media Specialist Community Manager
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  • 1 million views on and counting 50
  • Great RTM 51
  • Poor RTM 52