Global shopping trends - for Korean retailers

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My presentation from the ICT conference 2014 in Korea for domestic retailers/e-commerce companies, where I was invited as an opening speaker.

It overviews current KO situation and global trends, offers some guides/directions in terms of e-commerce/m-commerce.

here's a news clip about the conference: http://youtu.be/MiHzu4wvGoo
--> you can see my appearance: from 00:49...=)

Hope this helps people who are interested in Korea market.

* fyi, this was done before I left ebay.

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Global shopping trends - for Korean retailers

  1. 1. GLOBAL SHOPPINGTRENDS J.P. Kim March 2014
  2. 2. LET’S SEE “DOMESTIC” SITUATION FIRST
  3. 3. KO MARKET IS CHANGING… Internet users in Asia Pacific countries who have made a purchase via mobile phone in 4Q 2012 China South Korea India Indonesia Vietnam Malaysia Thailand Japan Australia Philippines 0% 15% 30% 45% 60% 15% 17% 22% 23% 23% 24% 26% 26% 37% 55% Source: eMarketer; GlobalWebIndex 2007 2013
  4. 4. …AND IT WILL CHANGE EVEN FURTHER Social Gamification Local m-commerce volume to 2015 0 3500 7000 10500 14000 2011 2012 2013(E) 2014(E) 2015(E) 12,314 7,144 3,732 1,598 564 unit: million $
  5. 5. …AND IT WILL CHANGE EVEN FURTHER Clouds Social Gamification Local Clouds
  6. 6. NEW & UNEXPECTEDTREND RISING, GOOD OR BAD? Black Friday in US
  7. 7. NEW & UNEXPECTEDTREND RISING, GOOD OR BAD? KO shoppers shop directly from global shopping mall
  8. 8. WHY IT’S SO IMPORTANT? • Obviously, mobile is the key for the “commerce” • Consumers are getting smarter and smarter • Attack is the best defense • For that, know your enemy (or ally?)
  9. 9. NOW, ZOOMING OUT OUR SCOPETOTHE GLOBAL…
  10. 10. GLOBAL E-COMMERCE LANDSCAPE
  11. 11. MOBILE CHANGES EVERYTHING IN COMMERCE Consumer behavior changed, foreverMulti-screen And traditional boundaries have blurred… New idols born to push existing giants keep innovating Tighten your belt, you’ll see even more disruption! Local/Global Mobile first Innovation
  12. 12. CONSUMER BEHAVIOR CHANGED GLOBALLY 68% Spent money via their mobile phone over the 2013 83% Expect to spend money on goods via their mobile phone in the next 12 months 60% Use mobile as their primary - or only - means of going online 61% Use their mobile while watchingTV, for activities such as social networking and text messages * REFERENCE: INMOBI 2014 MOBILE MEDIA CONSUMPTION REPORT
  13. 13. …CONSUMERS EXPECTATIONS WHILETHEY SHOP CHANGED ALSO 70% Have a better experience when they can choose how they purchase 72% Expect to be able to research, shop and receive goods and customer services through whichever channel they choose 15% Feel extremely satisfied that retailers provide a consistent experience across different channels 44% Expect to purchase through more than one channel within five year’s time * REFERENCE: INMOBI 2014 MOBILE MEDIA CONSUMPTION REPORT
  14. 14. TRADITIONAL BOUNDARIES HAVE BLURRED… ONLINE OFFLINE MOBILE
  15. 15. NEW KIDS INTOWN B&M based offline retailers Traditional e-commerce players China is rising! Fresh startups! Social media MOBILE
  16. 16. …AND IT ACCELERATES INNOVATIONS OF BIG BROTHERS! Demand gen Consumer journey: Consideration & evaluation Payments Pick-up/delivery BOPIS Lockers …And is an emerging battleground within the broader Local Commerce competitive landscape Delivery?
  17. 17. EBAY MOBILE FAST FACTS
  18. 18. EVOLUTION OF M-COMMERCE MOBILE COMMERCE IN 2009 Number of apps Apple's App StoreSM: 100,000+ (Apple) Smartphone penetration: 17% (ComScore) Number of platforms that support eBay apps: 2 (iOS and BlackBerry) Amount eBay generated through mobile devices: $600+ Million MOBILE COMMERCE IN 2013 Number of apps on Apple's App Store: 775,000+ (Apple) Smartphone penetration: Predicted to pass 50% (ComScore) Number of platforms that support eBay apps: 4 (iOS, Android, Windows and BlackBerry) Amount eBay expects to generate through mobile devices: $20 Billion*
  19. 19. EBAY MARKETPLACES - MOBILE $13 BILLION In 2012, eBay generated $13 billion through mobile devices – more than double what we generated in 2011. eBay expects to generate $20 billion* in 2013 – that’s $634 per second. 2XENGAGEMENT The 21% of our visitors who use multiple devices make up 44% of our GMV (based on a typical week in 2012) 162 MILLION+ Number of times eBay Inc.’s apps have been downloaded across the globe 200 MILLION+ Number of listings created via eBay mobile to date across the globe 4.2 MILLION Number of new listings currently added via eBay Mobile per week 4.3 MILLION Number of new shoppers that made first eBay purchase through a mobile device in 2012 690,000 Number of car parts and accessories sold every week 11,000 Number of vehicles sold every week 183 Number of pieces of clothing, pairs of shoes or accessories sold every minute through eBay’s mobile apps “I use eBay even more now that I can use the mobile app,” said Bobby Anastario, a frequent traveler who is constantly on-the-go. I save 10-15 items, and can check on them easily using my iPhone. Seventy five percent of what I buy, I buy using the app.” – Bobby Anastario, Bowling Green, Kentucky 1/3TOUCHED BY MOBILE One-third of all eBay transactions are “touched” by mobile, meaning users access listings or post via mobile even if the sale isn’t made on a mobile phone
  20. 20. U.S. 1. Fashion 2. Tech 3. Collectibles 4. Vehicles 5. Lifestyle UK 1. Fashion 2. Tech 3. Vehicles 4. Home & Garden 5. Lifestyle GERMANY 1. Tech 2. Fashion 3. Home & Garden 4. Parts & Accessories 5. Vehicles AUSTRALIA 1. Fashion 2. Home & Garden 3. Tech 4. Vehicles 5. Parts & Accessories FRANCE 1. Fashion 2. Tech 3. Collectibles 4. Home & Garden 5. Parts & Accessories U.S. A car & truck is bought via mobile 10 minutes A pair of ladies shoes is bought via mobile every 15 seconds A ladies handbag is bought via mobile every 15 seconds A tablet is bought via mobile every 1 minute UK A car is bought via mobile 3 minutes A pair of ladies shoes is bought via mobile every 15 seconds A ladies handbag is bought via mobile every 30 seconds A tablet is bought via mobile every 2 minutes GERMANY A car & truck is bought via mobile 10 minutes A pair of ladies shoes is bought via mobile every 30 seconds A ladies handbag is bought via mobile every 2 minutes A tablet is bought via mobile every 5 minutes AUSTRALIA A car is bought via mobile 15 minutes A pair of ladies shoes is bought via mobile every 2 minutes A ladies handbag is bought via mobile every 2 minutes A tablet is bought via mobile every 15 minutes Based on MCV Based on MCV FRANCE A pair of ladies shoes is bought via mobile every 5 minutes A ladies handbag is bought via mobile every 10 minutes A tablet is bought via mobile every 40 minutes TOP CATEGORIES BY REGION VELOCITY STATS BY REGION
  21. 21. AMAZONVS. EBAY,THE DIFFERENCE - FROMTHE EBAY POINT OFVIEW…=) Shopping search Low margin models Service gold standard Ever-faster shipping “Customer first” philosophy and it’s threatening the local retailers/small merchants • open, diverse and inclusive • everyone can participate • large and small players can both succeed “Connected commerce” win-win is possible, if everyone has tool to compete
  22. 22. EBAY IS BRINGING PICKS AND SHOVELSTO ALL MERCHANTS Demand Generation Merchandising Shopping Transactions Business Services !  Storefront !  Local inventory !  Distribution !  Discounts !  Mobile !  Catalogs !  Product pricing !  Merchant info !  Browse history !  Buying history !  Identity !  Personal offers !  Full lifecycle !  Closed loop !  Check-in !  Pay in aisle !  Buy on mobile !  Traditional Web !  Decouple pay vs . ship or fulfill !  User and transac tion data !  Shipping !  Order managem ent !  Re-targeting
  23. 23. GLANCINGTHE FUTURE OF MOBILE
  24. 24. FUTURE OF MOBILE ? LocalWearableWearableWearable
  25. 25. FUTURE OF MOBILE ? Wearables / IoT
  26. 26. FUTURE OF MOBILE ? Local
  27. 27. FUTURE OF MOBILE ? Keep Connected and more than smart
  28. 28. NOW HERE’S SOME OF INTERESTING ATTEMPTS GOING ON FOR M-COMMERCE…
  29. 29. PAYMENTS: PAYPAL
  30. 30. REVIVING GOOD OLDTECHNOLOGY: AUGMENTED REALITY
  31. 31. AND OTHERS LIKE COIN CARD, SLICKLOGIN, OCULUS RIFTS, SQUARE, … IT’S AN AGE OF INNOVATION
  32. 32. OK, LET’S GET BACKTO KO AGAIN…
  33. 33. • Mobile is positioning as “must-have” • New players grow fast • Existing key players are struggling • Domestic market is integrating to global, fast
  34. 34. BE PREPARED… • Provide customer a omni- channel experience • Don’t be defensive, be disruptive • Know your customer: big data • Expand your scope…to global
  35. 35. YOU ARE NOT ALONE. EBAY IS RIGHT HERETO HELP YOU
  36. 36. SHOW MUST GO ON WE SHOULD SURVIVE START BUILDING YOUR STRATEGY NOW…
  37. 37. PAYPAL PAYMENTS INTRO BACKUP:VIDEO
  38. 38. YIHAODIAN INTRO BACKUP:VIDEO
  39. 39. VIDEO: PAYPAL BEACON BACKUP:VIDEO
  40. 40. THANKYOU! J.P. Kim ! stmkjp@daum.net twitter: @stmkjp http://linkdedin.com/in/stmkjp

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