Co-Creation: Let your company be part of it!

JPCR – Our background JPCR is a qualitative Market Research agency with a key mission: we want to bring our expertise and passion in consumer insights to become “Your Coach for Innovation” We have developed a set of proprietary and innovative approaches to go a step further in consumer insights, creativity and innovation , to help your company be more successful in the market place Our services are based on 3 pillars :

JPCR is a qualitative Market Research agency with a key mission: we want to bring our expertise and passion in consumer insights to become “Your Coach for Innovation”

We have developed a set of proprietary and innovative approaches to go a step further in consumer insights, creativity and innovation , to help your company be more successful in the market place

Our services are based on 3 pillars :

JPCR – Our Services Brand Innovation Generator ® Interactive Trend Innovation Shaker ® Market Research ‘ A new generation’ Vox Populi ® online platform Qualitative Research All “traditional” qualitative research methods: focus groups, individual interviews…with consumers & experts Reconnect with the consumer (Consumer Day, Shopper Day, …) Ethnographic research Sequential Recycling … B2C and B2B Team innovation processes: Big ® Each module separately: Immersion: Brand Review Workshop Brand Identity Workshop (current + vision) Exploration: Reconnect with the Consumer, with experts… Transformation: Consumer insights booster workshop Generation: Creative workshop ItIs® Each module separately: Feed: Trend Watcher Workshop Cross Category Review Workshop Consumer Knowledge Workshop Feel: Consumer Safaris Shake: Creative workshop Taste: Concept board Vox Populi® participative online platform: Vox Populi Blog ® : An « ad-hoc » community of consumers brought together for an online qualitative study. Vox Populi ID Box ® : Organisation of contests to get new ideas from consumers to enhance business opportunities Vox Populi Quali–Quanti ® : Survey combining the breath of qualitative with the scope of quantitative through an online questionnaire. Vox Populi Co-creation Communities®: A permanent platform to feed brands with ideas from consumers 3 years experience NEW!

Qualitative Research

All “traditional” qualitative research methods: focus groups, individual interviews…with consumers & experts

Reconnect with the consumer (Consumer Day, Shopper Day, …)

Ethnographic research

Sequential Recycling

…

B2C and B2B

Team innovation processes:

Big ®

Each module separately:

Immersion:

Brand Review Workshop

Brand Identity Workshop (current + vision)

Exploration:

Reconnect with the Consumer, with experts…

Transformation:

Consumer insights booster workshop

Generation:

Creative workshop

ItIs®

Each module separately:

Feed:

Trend Watcher Workshop

Cross Category Review Workshop

Consumer Knowledge Workshop

Feel:

Consumer Safaris

Shake:

Creative workshop

Taste:

Concept board

Vox Populi® participative online platform:

Vox Populi Blog ® : An « ad-hoc » community of consumers brought together for an online qualitative study.

Vox Populi ID Box ® : Organisation of contests to get new ideas from consumers to enhance business opportunities

Vox Populi Quali–Quanti ® : Survey combining the breath of qualitative with the scope of quantitative through an online questionnaire.

Vox Populi Co-creation Communities®: A permanent platform to feed brands with ideas from consumers

Co-creation…What is it about? The world has changed. We have moved from a “consumption society” to a “participative society” where the consumers have become “actors” themselves. They are better educated, they have the tools (like web 2.0) and are keen to participate, contribute with ideas to feed the future of brands, products and services… Good examples of collaborative/co-creation platforms are : Procter & Gamble, Lego, e-bay…

The world has changed. We have moved from a “consumption society” to a “participative society” where the consumers have become “actors” themselves. They are better educated, they have the tools (like web 2.0) and are keen to participate, contribute with ideas to feed the future of brands, products and services…

Good examples of collaborative/co-creation platforms are : Procter & Gamble, Lego, e-bay…

Co-creation Communities…What’s in it for companies? It is an innovative, creative, motivating and cost effective way of working, blending the classical frontiers between Marketing, Research and Consumers, that can provide a lot of added-value for your business/brands: A permanent platform to feed brands with ideas from consumers  Inspiration, Consumer connection for Marketing and the Organization A new way to increase the relationships/bonding between consumers and brands . By engaging your consumers with your brands’ portfolio, you will increase their brand affinity, reinforce ongoing relationships  They become “ambassadors’’ and this can also stimulate positive “word-of-mouth”

It is an innovative, creative, motivating and cost effective way of working, blending the classical frontiers between Marketing, Research and Consumers, that can provide a lot of added-value for your business/brands:

A permanent platform to feed brands with ideas from consumers

 Inspiration, Consumer connection for Marketing and the Organization

A new way to increase the relationships/bonding between consumers and brands . By engaging your consumers with your brands’ portfolio, you will increase their brand affinity, reinforce ongoing relationships

 They become “ambassadors’’ and this can also stimulate positive “word-of-mouth”

A different way to look at consumers : as “ active equals , active participants” rather than “passive respondents” (  more “adult” relationship) An evolution in the researcher role/process and marketing: As researcher: our role is to step back: facilitate, observe, stimulate The process = partnership Brands-Researcher-Consumers (Triangular relationship) instead of Linear (Brands  Researchers  Consumers) A continuous relationship with participants: build projects together  build trust relationship  more depth and commitment A combination of “online” and “offline” activities to interact with the Community (e.g. Online Blogs, Creative Workshops...) – also involving direct interaction between the consumers and the marketeers A cultural evolution: encourage “open source” mentality (realizing that this Community is a key external “Stakeholder” to contribute to the future of your brands!) Co-creation Communities…What’s different? Consumers Brands Marketeers Researchers

A different way to look at consumers : as “ active equals , active participants” rather than “passive respondents” (  more “adult” relationship)

An evolution in the researcher role/process and marketing:

As researcher: our role is to step back: facilitate, observe, stimulate

The process = partnership Brands-Researcher-Consumers (Triangular relationship) instead of Linear (Brands  Researchers  Consumers)

A continuous relationship with participants: build projects together  build trust relationship  more depth and commitment

A combination of “online” and “offline” activities to interact with the Community (e.g. Online Blogs, Creative Workshops...) – also involving direct interaction between the consumers and the marketeers

A cultural evolution: encourage “open source” mentality (realizing that this Community is a key external “Stakeholder” to contribute to the future of your brands!)

JPCR propose to be your partner through a “3 steps” approach: (1) Build and qualify your “Co-Creation Community” (2) Customize the platform Vox Populi® to your needs to run the Community (3) Activate the “Co-Creation Community” with regular activities, in close collaboration with your teams: We identify the type of activities that can provide inspiration and actionable ideas for your business. It can be about finding new insights/touchpoints for your brands, innovation ideas, communication development, category insights, customer / shopper experience… We can use a variety of methods, both online and offline to engage the “Co-creation Community”: e.g. online blogs, online focus groups, creative workshops (face to face…) Co-creation Communities…In practice?

JPCR propose to be your partner through a “3 steps” approach:

(1) Build and qualify your “Co-Creation Community”

(2) Customize the platform Vox Populi® to your needs to run the Community

(3) Activate the “Co-Creation Community” with regular activities, in close collaboration with your teams:

We identify the type of activities that can provide inspiration and actionable ideas for your business. It can be about finding new insights/touchpoints for your brands, innovation ideas, communication development, category insights, customer / shopper experience…

We can use a variety of methods, both online and offline to engage the “Co-creation Community”: e.g. online blogs, online focus groups, creative workshops (face to face…)

Clos de la Futaie 5 | 1410 Waterloo Belgique T: +32(0)2.376.52.10 F: +32(0)2.376.52.14 info@jpcr.be | www.jpcr.be www.vox-populi.com/about http://jpcr.typepad.com/your-coach-for-innovation/ Contact: Corinne Rosinski | Jean-Paul Crabbé