GlobalShop 2015: Visual Renaissance of the Retail Environment WindowsWear
•Download as PPTX, PDF•
2 likes•415 views
Jon Harari's presentation given to 300+ retail professionals at GlobalShop 2015 in Las Vegas, Nevada, titled Renaissance of the Retail Environment.
Recommended
More Related Content
Similar to GlobalShop 2015: Visual Renaissance of the Retail Environment WindowsWear
Similar to GlobalShop 2015: Visual Renaissance of the Retail Environment WindowsWear (15)
Recently uploaded
Recently uploaded (20)
GlobalShop 2015: Visual Renaissance of the Retail Environment WindowsWear
- 1. VISUAL RENAISSANCE OF THE RETAIL ENVIRONMENT JON HARARI CEO WINDOWSWEAR MARCH 24, 2015
- 2. VISUAL RENAISSANCE Rebirth, Renewal, & Rejuvenation Renewed retail environments in light of e-commerce and increased competition. Revival of the Classics Illuminating what has worked in the past. Technological Advancements Digital technology to enhance engagement.
- 3. NEW YORK CITY VISUAL CASE STUDY Home of many flagship retail locations Biggest draw, large investment by retailers Apparel retail stores have been subject to change
- 4. WINDOWS OVERVIEW Image credits: http://lgbtweekly.com, http://trend-kid.com, http://blog.cleveland.com. Inspires the customer, puts the store on a pedestal, accessible but inaccessible
- 5. Barneys, New York, November 2014 Photo: Tom Sibley Elevating the retail environment through theatre WINDOWS
- 6. Bergdorf Goodman, New York, February 2015 Elevating the retail environment with windows through art WINDOWS Saks Fifth Avenue, New York, February 2015
- 7. WINDOWS Retailers are making the investment Coach, Bleecker Street, New York February 2013 Coach, Bleecker Street, New York February 2015 Retail Environment Lighting Backdrop Props Aspirational Merchandise √ √ √ √ √ X X X X X
- 8. WINDOWS Club Monaco, New York, February 2015 Visual display trends of the past revived Lord & Taylor, New York, October 1954
- 9. WINDOWS Lord & Taylor, New York, August 1951Lanvin, New York, November 2013 Visual display trends of the past revived
- 10. WINDOWS Technology-does not replace, but rather enhances the tradition Macy’s, New York, November 2014 Lord & Taylor, New York, November 2014
- 11. INTERIORS Challenges: E-Commerce & Competition Opportunity: Make physical in-store shopping a unique, engaging experience
- 12. MACY’S HERALD SQUARE CASE STUDY Photo: Wikipedia, Mike Strand. One of the world’s largest and oldest apparel retailers 2.2 million square feet of retail selling space Undergoing the largest renovation in history - $400 million
- 13. INTERIORS Cozy Comfort – invites the consumer Macy`s, New York
- 14. INTERIORS Macy`s, New York Technology – engages the consumer Look Books Magic Mirrors Digital Models
- 15. INTERIORS Macy’s, New York, Camper, New York Celebration of the Sale rack
- 16. INTERIORS Wooden escalators, Macy`s, New York Original elevators, Lord & Taylor, New York Archival Elements – communicates the brand’s heritage Bergdorf Goodman, Seventh Floor Archives, New York
- 17. INTERIORS Herald Square Café, Macy’s, New York Ralph’s Coffee, Ralph Lauren, New York Café Collaborations – sustain the environment & reinforce the brand Stabucks Coffee, Uniqlo, New York Herald Square Café, Macy’s, New York image credit http://visitmacysusa.com Stabucks Coffee, Uniqlo, New York image credit http://duggal.com Ralph’s Coffee, Ralph Lauren, New York image credit http://secretblogger.com
- 18. INTERIORS Fine Dining – elevate the brand Polo Bar, Ralph Lauren, New York Photo: http://ralphlauren.com, http://august-black.com, http://the-gorod.com. Bergdorf Goodman, New York Armani, New York
Editor's Notes
- Google is reportedly trying to get in on the old-school retail game Online shopping might deliver convenience, novelty, and endless price comparisons, but nothing outreaches the importance of real-world experiences. Consumers often feel overwhelmed by the amount offered online and want retailers to curate and create unique spaces infused with fun and novelty, a place where new lifestyles can be explored and there’s always something to learn. help close the gap between online and in-store experiences
- Google is reportedly trying to get in on the old-school retail game Online shopping might deliver convenience, novelty, and endless price comparisons, but nothing outreaches the importance of real-world experiences. Consumers often feel overwhelmed by the amount offered online and want retailers to curate and create unique spaces infused with fun and novelty, a place where new lifestyles can be explored and there’s always something to learn. help close the gap between online and in-store experiences