The importance of Internet Optimised solutions in the modern recruitment company
More and more people are using internet search to find jobs – it’s now their first port of call <ul><li>61% researched companies </li></ul><ul><li>46% researched roles and industries </li></ul><ul><li>38% looked for recruitment agents </li></ul><ul><li>32% researched education opportunities </li></ul>84% of job hunters use the internet to find jobs Importantly.... 70% of job hunters submitted an application online Source: 2008-09 Australia Employment Search Report – Nielsen Online
People are applying for jobs in multiple places online – most recruiters have one or two covered 87% use classified sites 71% use an employers site 62% use recruitment agencies site 25% use social networking sites
International recruiters have invested heavily in vast bespoke job site solutions to get their slice of visitor traffic ahead of the commercial job boards………. ……… .and they are succeeding!!
They recognise job boards are not the starting point and don’t let them differentiate Google forecast 30m+ recruitment related searches a month in 2010 Vs <ul><li>Seek hosts 3.8 million unique browsers a month to its jobs </li></ul><ul><li>50% of Seek’s traffic comes from Google and social networks </li></ul>SO GOOGLE HOSTS A MASSIVE 8 TIMES MORE TRAFFIC THAN SEEK
They are using heavily featured website solutions to gain competitive advantage with their clients <ul><li>The large recruiters see their websites as a strategic weapon where they gain advantage by: </li></ul><ul><li>Advertising their clients and the relationships they have with them </li></ul><ul><li>Demonstrating to clients a unique sourcing channel outside of the commercial job boards </li></ul><ul><li>Building a candidate pool that they can go back to again and again </li></ul><ul><li>Providing candidates a place where they can conduct their job search while being surrounded by their brand not someone else's </li></ul>They are using their sites as a tool to differentiate themselves from their competitors and to secure lucrative preferred supplier agreements
They are advertising their clients and the relationships that they have with them
They are advertising their clients and the relationships that they have with them…. continued To cement and add value to their client relationships they offer valuable Real Estate on their sites profiling selected suppliers
Demonstrating a unique sourcing channel outside of classified job board sites Job description in Title Tags (SEO) – gives better search results Unique jobs that might not go on classified sites Valued branding opportunities for clients
They are building candidate pools that they can go back to again and again They offer job alerts, CV and document storage and job application tracking – all designed to keep the candidate on THEIR site and coming back time and time again!!
However, most of them are only going half the distance – providing an opportunity for you to get ahead of the pack <ul><li>The large recruiters sites are not: </li></ul><ul><li>Fully search engine optimised therefore do not pick up as much traffic as they could </li></ul><ul><li>Social media integrated – no sharing of jobs </li></ul><ul><li>Providing RSS feeds for their roles </li></ul><ul><li>Running competitions or job referral rewards for candidates </li></ul><ul><li>Easily modified via easy to use content management systems </li></ul>Our solutions offer all this and more……..
To be properly Search Engine Optimised a job title should cover a number of factors There is a growing trend for longer search phrases – up to seven words is becoming more common seek Shell jobs Jobs in Wellington Sales Manager Marketing jobs 50% search for classified brands 34% search for locations 31% search for job titles 30% search for employer brands 26% search for industries
Our solution creates all roles with Title Tags using key words to “OPTIMISE” the role making it more visible to search engines like Google Multiple Title Tags for searchability Our entire solution is designed to increase your search engine rankings and make your jobs more visible online – giving you AND your clients a competitive advantage
Our solution offers the ability to share your jobs on the major social networks – linking directly back to your site
While offering all the major functionality of big players sites and more….. <ul><li>A Job Board focused web site using our technology: </li></ul><ul><ul><li>Search engine optimised job titles (showing title tags, location, job description etc) </li></ul></ul><ul><ul><li>Client branded job listing </li></ul></ul><ul><ul><li>Tools to manage the jobs </li></ul></ul><ul><ul><li>Candidate centre options </li></ul></ul><ul><ul><li>Add notes and tags to jobs for easy reference </li></ul></ul>
At a fraction of the cost Michael Page have spent over £ 2million developing their solution to date and they continue to invest in it. We can deliver our solution at a tiny fraction of that cost and within days MyJobSite solutions deliver all the features and benefits the big players enjoy built on the latest .net and web 2.0 platform We can deliver better, faster and more cost effective results for your recruitment business and get you ahead of your competition now. Contact Julianne Hughey on 03 3662371 or [email_address]