Leading the Transformation and Change Process - Enterprise 2.0 Summit 2014
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Leading the Transformation and Change Process - Enterprise 2.0 Summit 2014

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    Leading the Transformation and Change Process - Enterprise 2.0 Summit 2014 Leading the Transformation and Change Process - Enterprise 2.0 Summit 2014 Presentation Transcript

    • Leading the Transformation and Change Process Enterprise 2.0 SUMMIT 2014 February 11, 2014 Joachim Niemeier (@JoachimNiemeier)
    • State of Enterprise 2.0 in 2014 „The offical project is completed, the team is resolved. But of course there is still a lot to do. But we have not longer a budget.“ „We have done a lot of experimentation and exploration during the last two years, now we have to demonstrate business value.“ „We are still on the road to Enterprise 2.0 but we have learned we need a much longer time for a full success.“ „We have to revitalize social collaboration.“ „Hope management will ask us this year!“ Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 2
    • 2009 We have now a Wiki! Great! And what do you do with it? ? Joachim Niemeier Enterprise 2.0 SUMMIT 2014 http://www.slideshare.net/SoftwareSaxony/anleitung-zum-handeln-wissensmanagement-im-enterprise-20 Seite 3
    • 2014 We have now a social collaboration platform! Great! And what do you do with it? ? Joachim Niemeier Enterprise 2.0 SUMMIT 2014 http://www.slideshare.net/SoftwareSaxony/anleitung-zum-handeln-wissensmanagement-im-enterprise-20 Seite 4
    • Which Business Challenges Can We Tackle With Social Software? Internal Innovation Management Open Innovation Networking in Teams and Project Exchange of Knowledge Process- and Project Management Leadership and internal Communication Human Resources and Qualification Marketing and Sales External Communication / Reputation Strategy and Corporate Management Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 5 5
    • Application Areas for Social Software Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 6 6
    • Enterprise 2.0 Use Cases („Stars“) Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 7 7
    • Typical Application Areas Today  A topical competence exists inside the company  Use cases be successful even in a limited range in the extent    of use and intensity of use Request a more local change Are manageable in the existing context Based on existing organizational settings and ways of working Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 8 8
    • Enterprise 2.0 Use Cases („Questionmarks“) Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 9 9
    • Use Cases with large potential benefits, but also high implementation barriers  Commitment of leadership is imperative  Far-reaching changes that require a systematic   management Advance of existing organizational forms and ways of working through organizational development and new skills required Global change, which often affects not only the company itself but entire value chains and industries Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 10 10
    • Large potential benefits, but also high implementation barriers • A topical competence exists inside the company • Use cases be successful even in a limited range in the extent of use and intensity of use • Request a more local change • Are manageable in the existing context • Based on existing organizational settings and ways of working • Commitment of leadership is imperative • Far-reaching changes that require a systematic management • Advance of existing organizational forms and ways of working through organizational development and new skills required • Global change, which often affects not only the company itself but entire value chains and industries Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 11 11
    • Large potential benefits, but also high implementation barriers  Create awareness for the relevant drivers Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 12 12
    • Create awareness for the drivers  Technology exists and is ready to use  Requirement to collaborate  Knowledge work becomes more    important Demographic change Harness knowledge and ideas of all employees (…) © Kaarsten - Fotolia.com Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 13
    • Large potential benefits, but also high implementation barriers  Create awareness for the drivers  Define the business objectives for your Enterprise 2.0 program Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 14 14
    • Define Business Objectives  Enable stronger networks across      regions, functions and corporate departments Improve work efficiency Enhance facilitation of open innovation and idea generation Enable employees to find experts Attractive work environment for employees (…) © Kaarsten - Fotolia.com Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 15
    • Large potential benefits, but also high implementation barriers  Create awareness for the drivers  Define the business objectives for your Enterprise 2.0  program Analyze the existing success as well as possible failure factors in the company Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 16 16
    • Performance Framework for Enterprise 2.0 Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 17
    • Success Barriers (inhibit success) • Technical orientation of the project • Bad reputation of existing IT solutions • No acceptance among leaders • Leaders have no competence to act as a role model Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 18
    • Failure Factors (provoke failure) • Lack of professional know how for the planning and implementation • No participation of the workers council • Distrust among employees • No answer to critical questions (eg. fear of losing control and information overflow, safety concerns and reliability) Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 19
    • Failure Barriers (inhibit failure) • Active support of top management • Clear defined target audience • Enough capacity in the form of social collaboration experts, ambassadors and key users • Rules of the game in the form of social media guidelines and policies Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 20
    • Success Factors (generate success) • Clear vision and strategy • Defined business objectives • Well developed roadmap, linked to corporate strategy • Training, education and understanding • Use cases with a high potential business value Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 21
    • Large potential benefits, but also high implementation barriers  Create awareness for the drivers  Define the business objectives for your Enterprise 2.0   program Analyze the existing success as well as possible failure factors in the company Develop your change management program Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 22 22
    • Strengthen Success Factors and Failure Barriers Weaken Failure Factors and Success Barriers Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 23
    • The Toolbox for a Systematic Change Information Competence Involvement Governance … … … … … … … … … … … … … … … … … … … … … … … Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 24
    • The Toolbox for a Systematic Change Information Roadshows Competence Involvement Governance Webinars and seminars Corporate barcamps Roadmap and objectives Lunch and learn Jam events Behavioural guidelines Reverse mentoring and coaching Ambassadors Social business principles Train the trainer Community contest or collaboration award Viral videos with real people Floorwalker, „Helping Hands“ Experience exchange New career paths, new working models Integration into business processes Enterprise 2.0 lounge WBT … Consulting tool box … Corporate MOOC … … … … Good practice communication Orientation guide for leaders Onboarding package for newbies … … Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 25
    • Joachim Niemeier Enterprise 2.0 SUMMIT 2014 Seite 26