Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context

Enterprise 2.0 – Evaluating theEffectivity of Social Media forLearning in Corporate ContextsMicroLearning 5.0Innsbruck | July 8Joachim Niemeier (@JoachimNiemeier)

Joachim NiemeierEnterprise 2.0 – Evaluating the Effectivityof Social Media for Learning in Corporate ContextsSeite 2

Social Web – Expectations from Enterprises To be informed with a speed and performance just like on Twitter To network with colleagues like on Facebook, LinkedIn or XING Collaborate with colleagues and organize information as on Wikipedia Instant messaging, exchange of documents and group communication like on Skype Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 5

Social Web – Expectations from Enterprises To be informed with a speed and performance just like on Twitter To network with colleagues like on Facebook, LinkedIn or XING Collaborate with colleagues and organize information as on Wikipedia Instant messaging, exchange of documents and group communication like on Skype Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 6

How will we work tomorrow? high Arbeiten in Netzwerken und Arbeitswelt 2.0 Communities Collaboration Today‘s Work Collaboration Environment Tools low low Technology highAdopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 7

Joachim Niemeierhttp://www.flickr.com/photos/5tein/2347819459 Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 8

How we will work tomorrow? high Work in Networks Workplace 2.0 and Communities Collaboration Today‘s Work Collaboration Environment Tools low low Technology high Joachim NiemeierAdopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 9

Case 1: Social Media Academy Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 10

Case 1: Social Media Academy Webinar and additional chat opportunities with high profile experts („Believe Mode“) Collaborative learning in communities („Design Mode“) Some potential for public learning described Source: http://clive- shepherd.blogspot.com/2011/06/why-we-need- less-instruction.html Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 11

Case 2: Enjoy Social Media (Bayer AG)Source: http://www.slideshare.net/etrude/bildungskongress-knowhowag-mai2011enjoysocialmedia/15 Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 12

Example Assignments for the Social Media Journey Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 15

Case 2: Enjoy Social Media No dedicated lectures or expert presentations Focus is on creating a social media experience no matter which tools the participants are using (Joint) work on activities supported by (open | micro) content from the web and how-to material Reflection of learning experiences in a personal blog Regulary feedback sessions (webinar) Source: http://clive- shepherd.blogspot.com/2011/06/why-we-need- less-instruction.html Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 16

Lessons Learned (Evaluation Basis) Enjoy Social Media – eine Social Media Lernumgebung in der betrieblichen Weiterbildung: http://www.slideshare.net/etrude/bildungskongress-knowhowag-mai2011enjoysocialmedia/15 Kompetenz für Enterprise 2.0: http://www.slideshare.net/etrude/kompetenz-e20 Nicht ohne meine Community - http://www.slideshare.net/etrude/nicht-ohne-meine-community Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 17

Preliminary Evaluation (1) All components (Microblog, Wiki, Blog, Forum) have been actively used. The participants themselve proposed additional usage scenarios and immediately implemented these scenarios Participants positively reflect on the experiences they have made and began to implement new ways of working into their daily lives (Social Bookmarking, Dashboards etc.) Social media savy learning facilitators seem to be a rare species and the required time effort for the learning facilitators was much higher than expected Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 18

Preliminary Evaluation (2) From the participants point of view the learning journey in a discovery mode was - compared with classroom training or a WBT - a much more intense learning experience and participants expect the result will be more sustainable due to the iterations and feedback sessions Community building among the participants is expected to be a solid basis for networking and collaboration in future business activities Immediate transfer of new experiences (business-oriented application of social media, networking, collaboration) into daily working life is expected Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 19

The Enjoy Social Media Project Team Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 20

Topics from the Competence for Enterprise 2.0 RoundTable What is an appropriate technical environment (LMS 2.0, PLE, social networking application, Enterprise 2.0 platform, Mobile)? What is the right mixture (methods, contents)? Competencies of todays trainers: are there enough trainers with Web 2.0 / social media competence able to act as a learning facilitator? Under which conditions is a broad corporate role- out feasible (costs, resources, infrastructure)? What amount of adoption is required for different stakeholders or target groups? Source: http://clive- shepherd.blogspot.com/2011/06/why- If Enterprise 2.0 is more than an IT project, who we-need-less-instruction.html will be responsible? Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 21

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Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context

by JNiemeier on Jul 08, 2011

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Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context — Presentation Transcript