Social Media Audit 2013

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Before you should roll out a social content marketing campaign, you should conduct a thorough social media audit to know where your social presence is strong and where it needs fine tuning. Where your …

Before you should roll out a social content marketing campaign, you should conduct a thorough social media audit to know where your social presence is strong and where it needs fine tuning. Where your prospects are active and what content they want and in what format so when you share content on your top socials, your message gets seen by the right people at the right time with the right message.

  • Full Name Full Name Comment goes here.
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  • Here you go Ileane https://bitly.com/bundles/ferreemoney/i
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  • @Ileane I dropped a G+ post with more details but for 'faster service' try this Bitly link https://bitly.com/bundles/ferreemoney/i
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  • Thanks for this Neil. You mentioned a bitly link but I missed it. Can you send it to me when you get a chance!
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  • Step #1 Inventory your current social footprint. See slide #4 and click the image to visit Google Drive http://goo.gl/OqSkP to Download Social Media Audit 2013 Master Excel
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  • Social Media Audit and Footprint @ 30,000 feetTop 8 Social + Flagship WordPress Website
  • Social Media Audit and Footprint @ 30,000 feetTop 8 Social + Flagship WordPress Website(plus) Tier 2 Socials (coming soon)?
  • TopContent Marketing Planning Guides
  • Master excel sheetInventory your social footprintFocus on h1 meta, tagline, geo codes
  • Add a layer of content curate and syndicate using Scoop.itTopic H1 Title, topics set up and manage sources is the key
  • Social Branding Facebook Header (before)Color scheme + logo + taglineCorporate Personal G+ Local
  • Social Branding Facebook Header (after)Color scheme + logo + taglineCorporate Personal G+ Local
  • Edit social profile alert settingsCope and filterGmail foldersRSS Reader Feeds (browser)Rapportive extension (works with outlook)
  • Social Monitoring Commun.itTwitter Management ToolSocial EngagementSocial Leads
  • Customize Commun.it metricsSet up 6-stepsGet to Zero
  • Social Engagement Report5 Green Stars (trending)Increase Social Signals (mentions)Increase Reach
  • Content Marketing task schedule excel masterDaily + Weekly + Monthly tasksBy socialBy taskBy countBy description
  • WebMeUp social metricsRanking factorsKeywords & RankingsPages (metrics)CompetitorsBacklinksReports
  • WebMeUp UI
  • Next StepsAdd Me to a Circle on G+Follow My G+ Business PageVisit WorkFlowy + Install the 2x GA Dashboards

Transcript

  • 1. by: Neil Ferree
  • 2. by: Neil Ferree Phase 2 Phase 2
  • 3. by: Neil Ferree
  • 4. by: Neil Ferree
  • 5. by: Neil Ferree Content Syndication Tier 2 Profiles
  • 6. by: Neil Ferree
  • 7. by: Neil Ferree
  • 8. by: Neil Ferree Social Signals Alerts Google Alerts Twilert Buffer App Facebook Business Facebook Personal Google+ Business Google+ Personal ifttt recipes Klout LinkedIN Manage Flitter Pinterest Scoop.it Slideshare Trap.it Twitter WebMeUp YouTube
  • 9. by: Neil Ferree Social Monitoring Brand + Name + KWs Content Syndication
  • 10. by: Neil Ferree
  • 11. by: Neil Ferree
  • 12. by: Neil Ferree
  • 13. by: Neil Ferree
  • 14. by: Neil Ferree
  • 15. by: Neil Ferree