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Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
Your 2011 Marketing Plan
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Your 2011 Marketing Plan

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This was given to a Grade 11 class.

This was given to a Grade 11 class.

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  • It’s 1950
  • The ad man comes along….
  • http://www.mediaincanada.com/articles/mic/20100322/ipsos_internettv.htmlCanadians spent an average of 18.1 hours online in the last three months of 2009, a little over an hour more than they spent watching TV. That represents a spike in internet usage over the year prior, in which Canadians averaged 14.9 hours online.
  • Make you self “find-able”
  • Every person you “tag” in this photo, BC credit unions will donate $1 towards a local charity. Bring people together to contribute towards something no individual could do on their own.
  • Gave up a $33 million Superbowl ad budget for a $20 million crowd sourced grant project where the online community votes for their favorite charity Starting February 1, readers can vote to give grants to a number of health, environment, culture, and education-related organizations. Pepsi plans to give away multiple grants each month, including two $250,000 grants, 10 $50,000 grants, and 10 $25,000 grants. Visitors are also encouraged to submit their own organizations and grant ideas.
  • Obama.com
  • Transcript

    • 1. A Fail Proof Guide to Your 2011 MarketingPlan <br />
    • 2. What Happened to Marketing?<br />
    • 3. Newspapers, radio, magazines & TV were all invented to sell advertising<br />
    • 4. 1950<br />
    • 5. “Wait a minute, we could make money off this! Lots of money!!”<br />
    • 6.
    • 7. 1960<br />
    • 8. 1965<br />
    • 9. 1970<br />
    • 10. 1980<br />
    • 11. 1990<br />
    • 12. 2000<br />
    • 13.
    • 14. In a complicated World humans usually try to simplify<br />
    • 15.
    • 16. In the last quarter of 2009 Canadians spent more time on the internet than watching television<br />
    • 17. http://thenextweb.com/apps/files/2010/03/google_logo.jpg<br />accounts for over 70% of search traffic <br />
    • 18. People spend more time time on <br />than any other website<br />6 hours per month on average<br />
    • 19. Let’s think about advertisinglogically<br />
    • 20. On any item over $30, can advertising influenceyou to buy it?<br />
    • 21. Peopleinfluence.Advertising does not.<br />
    • 22. A fail proof guide to your marketing plan <br />
    • 23. Have something worth talkingabout <br />
    • 24.
    • 25.
    • 26.
    • 27.
    • 28. Tell it to people who want to hear it from you<br />
    • 29.
    • 30.
    • 31.
    • 32.
    • 33. “Selling to people who actually want to hear from you is more effective than interrupting strangers who do not.“ –Seth Godin<br />
    • 34. The people who like you or your message will do the marketing for you<br />
    • 35.
    • 36.
    • 37.
    • 38.
    • 39.
    • 40.
    • 41.
    • 42. Questions?<br />
    • 43. Follow me: @FraserStrategyJephMaystruck.comFraserStrategy.ca<br />

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