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Your 2011 Marketing Plan

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This was given to a Grade 11 class.

This was given to a Grade 11 class.

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    No notes for slide
  • It’s 1950
  • The ad man comes along….
  • http://www.mediaincanada.com/articles/mic/20100322/ipsos_internettv.htmlCanadians spent an average of 18.1 hours online in the last three months of 2009, a little over an hour more than they spent watching TV. That represents a spike in internet usage over the year prior, in which Canadians averaged 14.9 hours online.
  • Make you self “find-able”
  • Every person you “tag” in this photo, BC credit unions will donate $1 towards a local charity. Bring people together to contribute towards something no individual could do on their own.
  • Gave up a $33 million Superbowl ad budget for a $20 million crowd sourced grant project where the online community votes for their favorite charity Starting February 1, readers can vote to give grants to a number of health, environment, culture, and education-related organizations. Pepsi plans to give away multiple grants each month, including two $250,000 grants, 10 $50,000 grants, and 10 $25,000 grants. Visitors are also encouraged to submit their own organizations and grant ideas.
  • Obama.com

Transcript

  • 1. A Fail Proof Guide to Your 2011 MarketingPlan
  • 2. What Happened to Marketing?
  • 3. Newspapers, radio, magazines & TV were all invented to sell advertising
  • 4. 1950
  • 5. “Wait a minute, we could make money off this! Lots of money!!”
  • 6.
  • 7. 1960
  • 8. 1965
  • 9. 1970
  • 10. 1980
  • 11. 1990
  • 12. 2000
  • 13.
  • 14. In a complicated World humans usually try to simplify
  • 15.
  • 16. In the last quarter of 2009 Canadians spent more time on the internet than watching television
  • 17. http://thenextweb.com/apps/files/2010/03/google_logo.jpg
    accounts for over 70% of search traffic
  • 18. People spend more time time on
    than any other website
    6 hours per month on average
  • 19. Let’s think about advertisinglogically
  • 20. On any item over $30, can advertising influenceyou to buy it?
  • 21. Peopleinfluence.Advertising does not.
  • 22. A fail proof guide to your marketing plan
  • 23. Have something worth talkingabout
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Tell it to people who want to hear it from you
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. “Selling to people who actually want to hear from you is more effective than interrupting strangers who do not.“ –Seth Godin
  • 34. The people who like you or your message will do the marketing for you
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Questions?
  • 43. Follow me: @FraserStrategyJephMaystruck.comFraserStrategy.ca