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The Marketing Revolution: what you need to know about an interconnected world
 

The Marketing Revolution: what you need to know about an interconnected world

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Presented on October 17th and 18th 2012, 2012 to the Canadian Pension & Benefits Institute. Covering why marketing has changed, what's the future of marketing, the only two reason we go online, ...

Presented on October 17th and 18th 2012, 2012 to the Canadian Pension & Benefits Institute. Covering why marketing has changed, what's the future of marketing, the only two reason we go online, there's no such thing as a neutral brand impression, and why you need to develop a permission asset.

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  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
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  • From 2007-2010, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $72 Million in 2010.
  • 54 canned beverages at Safeway. This one is different.
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  • In 2007, the Oil Spill Recovery Institute, a nonprofit created by Congress in response to the 1989 Exxon Valdez oil disaster,20 offered $20,000 to the first person who could figure out how to get the oil from that spill out of the bottom of the ocean where it had been sitting for eighteen years. Simply pumping it up did not work because when it got to the surface, the Alaskan air solidified the mix of oil and water, making it impossible to pump off the barges.21 But Davis knew that cement wouldn’t harden so long as you keep vibrating it. Perhaps if the oil were kept stirred up on the barge, it wouldn’t harden either, problem solved.
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The Marketing Revolution: what you need to know about an interconnected world The Marketing Revolution: what you need to know about an interconnected world Presentation Transcript

  • the marketing revolutionwhat you need to know about an interconnected world Presented to the Canadian Pensions & Benefits Institute by Jeph Maystruck
  • what happened?
  • by the time they are 3 years old, american children recognize an average of100 brand logos. -dr.allenkanner, child psychologist at the wright institute in berkley, california.
  • what’s the most powerful form ofmarketing?
  • word-of-mouth is still the most powerful form of marketing.its just easier now.
  • meet themorgensons
  • 17 microphones 35 hidden cameras15 hidden crew members
  • “whether it’s shoes, jewelry,barbecue tools, or sports equipment,there’s nothing quite as persuasiveas observing someone we respect oradmire using a brand or product.”-martin lindstrom
  • “the results proved beyond any doubtwhatsoever thatmarketers, advertisers, and big businesshave nothing at all comparedto the influence weconsumers have onone another.” -martin lindstrom
  • join therevolution
  • what percentage of consumers trust advertisements?
  • 14%
  • what percentage of consumers trustpeer recomendations?
  • 90%
  • social mediadoesn’t change anything but allow us tocommunicate faster.
  • there is no such thing as aneutral brand impression
  • what’s the secret to facebook?
  • allow people towaste time with you.
  • how many tweetsare tweeted per day?
  • over340 million
  • what’s the secret to twitter?
  • bring something of value to the party
  • videos are viewed onhow many youtube per day?
  • over 4,000,000,000 (4 billion)
  • the future of marketing issocial objects
  • people only go on the internet for two reasons, to eithersolve a problem orto be entertained. nothing else.
  • social media +pensions & benefits = ?
  • we’re living in a age of extreme transparency
  • what aboutprivacy?
  • how does our company get started in social media?
  • develop a“permission asset”
  • so the three things to remember…..
  • 1. no such thing as a neutral brandimpression2. only two reasons why we go on theinternet3. the future of marketing is socialobjects
  • Sources:http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketingBrainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger DooleyBrandwashed by Marting LindstromHow We Decide by Johan Leherhttp://www.earthlyissues.com/images/exxon_valdez_01.jpghttp://thesocialskinny.com/99-new-social-media-stats-for-2012/http://marketingland.com/youtubes-stunning-stats-4-billion-daily-views- an-hour-of-video-uploaded-every-second-4139http://www.youtube.com/watch?v=x0EnhXn5boMhttp://www.youtube.com/watch?v=cXvU_cIjkrghttp://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedd ed
  • @jephmaystruckwww.strategylab.ca