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Google analytics 101 - 4 How To's

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This presentation covers these four questions: …

This presentation covers these four questions:
1. How do I find my most visited pages?
2. How do I find my top sources of traffic?
3. How do I find my mobile traffic?
4. How do I find what happened when I see a spike in traffic?

For more information check out more of Strategy Lab's friday's workshop series here: http://strategylab.ca/workshops/fridays/

Published in: Marketing, Technology, Business
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Transcript

  • 1. Google Analytics: 1 0h 1
  • 2. Why use ! Google analytics?! Why measure?
  • 3. 79% of consumers now say they use a smartphone to help with shopping.! ! -Zero Moment of Truth by Jim Lecinski
  • 4. 70% of Americans now say they look at product reviews before making a purchase.! ! -Zero Moment of Truth by Jim Lecinski
  • 5. 83% of moms say they do online research after seeing TV commercials for products that interest them.! -Zero Moment of Truth by Jim Lecinski
  • 6. You can’t improve what you don’t measure.!
  • 7. This presentation covers 4 questions you may have about Google Analytics:! 1. How do I find my most visited pages?! 2. How do I find my top sources of traffic?! 3. How do I find my mobile traffic?! 4. How do I find what happened when I see a spike in traffic?
  • 8. 1. How do I find my most visited pages?
  • 9. Click “Behavior”
  • 10. Click “Overview”
  • 11. On pages…! What pages are your potential customers visiting and what impression do they get when they’re there?! Find your worst pages and make them better by adding value in some way.
  • 12. 2. How do I find my top sources of traffic?  
  • 13. Click “Acquisition”
  • 14. Click “All Traffic”
  • 15. On traffic sources…! Organic = from Google search! Direct = people typing in your URL! Referral = people clicking on a link on another website that leads to yours.!
  • 16. To increase traffic…! Organic – optimize, create content, get links! Direct – create something of value! Referral – get more social!
  • 17. 3. How do I find how much mobile traffic I received last year?  
  • 18. Click “Audience”
  • 19. Click “Mobile” then “Overview”
  • 20. 4. How do I find where a spike in traffic came from?  
  • 21. Select the day before and after the traffic spike
  • 22. Click “Acquisition” then “Overview”
  • 23. Bonus: What do we know works really well to increase traffic to your website?  
  • 24. get links  
  • 25. Links correlate with Domain Authority  
  • 26. Tips 1.  2.  3.  Always compare your reports to a previous period of time. Determine your own path to profitability. Don’t measure too small (IE: Weeks or months)
  • 27. do something ! impossible

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