Finding

your

mustache
by jephmaystruck
let’s start a
business
we don’t need to go
to a bank for

financing
we
don’t
need
expensive credit

terminal

an

card
you don’t need to hire

people
you don’t need a
building or pay for an

entire

office
now lets celebrate!
we don’t need a taxi
we don’t need to

stay at a hotel
we don’t have to go to
a

restaurant
our world has

changed
what happened?
we’re getting

smarter
the flynn effect
what happened to the

media?
do you believe
everything see on

tv?
what is the most
powerful form of

marketing?
word of mouth is still the most
powerful form of marketing.

it’s just
easier now.
what’s your

mustache?
In 2003 – 30 people in
Australia
In 2011 – Canada was the
largest contributing nation
In 2012 – 1.1 million
mustaches & $1...
“research by Goleman and The Hay
Group found that within organizations,

the most effective
leaders
were
funny. these lead...
The
best
book to learn
about Twitter?
Three things….
1. There are no more
sticks
2. Think like Elon Musk
3. Say yes
1. carrots vs sticks
-dan pink,
a whole new mind
3.
yes

say
true
leadership

is
the willingness to
fail
and
the
courage to admit
it
e-mail: jephmaystruck@gmail.com
website: www.strategylab.ca
twitter: @jephmaystruck
linkedin: http://ca.linkedin.com/in/je...
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
Finding Your Mustache | How to stand out in a clean shaven marketing world
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Finding Your Mustache | How to stand out in a clean shaven marketing world

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Finding Your Mustache: how to stand out in a clean shaven marketing world. Presented for Financial Executives International (FEI) November 27, 2013 at the Hotel Sask Regina.
Jeph Maystruck from http://strategylab.ca/.
Email: JephMaystruck@gmail.com
Twitter: @jephmaystruck

You can either fit in or stand out, but you can't do both. Social media isn't changing our world, instant communication in real time is. The Internet has changed a lot, in this presentation you see how it has impacted the business world and what to expect in the future.

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  • http://www.ted.com/talks/james_flynn_why_our_iq_levels_are_higher_than_our_grandparents.html
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • From 2007-2012, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $146 million in 2012 from 1.1 million mutaches
  • http://finance.fortune.cnn.com/2010/09/15/vernon-hill-is-the-best-damn-banker-alive-just-ask-him/Started in 1973 grew it at 23% for 30 years rivaled Berkshire HathawayWhen they open new stores they have a block party. They reimburse atm fees,
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • Elon Musk, chairmen of Tesla Motors, in a conversation with Ted founder Chris Anderson tells Chris how he views innovation. Very similar to Clayton M. Christensen’s theory on innovation. Get to the MVP (minimum viable product) as soon as you possible can)
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • Finding Your Mustache | How to stand out in a clean shaven marketing world

    1. 1. Finding your mustache by jephmaystruck
    2. 2. let’s start a business
    3. 3. we don’t need to go to a bank for financing
    4. 4. we don’t need expensive credit terminal an card
    5. 5. you don’t need to hire people
    6. 6. you don’t need a building or pay for an entire office
    7. 7. now lets celebrate!
    8. 8. we don’t need a taxi
    9. 9. we don’t need to stay at a hotel
    10. 10. we don’t have to go to a restaurant
    11. 11. our world has changed
    12. 12. what happened?
    13. 13. we’re getting smarter
    14. 14. the flynn effect
    15. 15. what happened to the media?
    16. 16. do you believe everything see on tv?
    17. 17. what is the most powerful form of marketing?
    18. 18. word of mouth is still the most powerful form of marketing. it’s just easier now.
    19. 19. what’s your mustache?
    20. 20. In 2003 – 30 people in Australia In 2011 – Canada was the largest contributing nation In 2012 – 1.1 million mustaches & $146 million raised
    21. 21. “research by Goleman and The Hay Group found that within organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.” -dan pink, a whole new mind
    22. 22. The best book to learn about Twitter?
    23. 23. Three things….
    24. 24. 1. There are no more sticks 2. Think like Elon Musk 3. Say yes
    25. 25. 1. carrots vs sticks -dan pink, a whole new mind
    26. 26. 3. yes say
    27. 27. true leadership is the willingness to fail and the courage to admit it
    28. 28. e-mail: jephmaystruck@gmail.com website: www.strategylab.ca twitter: @jephmaystruck linkedin: http://ca.linkedin.com/in/jephmaystruck/
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