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the marketing revolution what you need to knowabout an interconnected         world
how many searches a day         does googleperform?
how many searches a day does      google perform?over   3,000,000,000          (3 billion)
how many  tweetsaretweeted per day?
how many tweets are  tweeted per day?340 million
how manyvideosare viewedon youtube per      day?
how many video’s areviewed on youtube per        day?    over4,000,000,000  (4 billion)
what the hell isneuromarketing?
what have marketers done to           thesupermarket?
what do companies know about you based on yourcredit card?
meet themorgensons
17 microphones 35 hidden cameras15hidden crew members
“the results proved beyondany doubt whatsoever thatmarketers, advertisers, andbig businesshave nothing at all comparedto t...
word spreads quickly these           days
“a 2011 american farm bureaufederation survey found thatamong the 98 percent offarmers and ranchers aged 18-35 who have ac...
what’s the secret tofacebook?
allow people towaste time with     you.
what’s the secret to  twitter?
bring something of value to            the         party
rememberentertain or  solve a problem
what’s the most powerful     form ofmarketing?
word-of-mouth is still the most powerful     form of marketing.Its just easier      now.
join therevolution
the future of marketing     social     is    objects
there is no such thing as a    neutral    brand  impression
Remember:no one retweets,likes, orshares“prettygood”
people only go on the internet for     two reasons, to eithersolve a problem orto be entertained.          nothing else.
#occupycombine
32 blogs onwww.agriculture.alltop.        com
so the three things to    remember…..
1. people only go on the internet for       two reasons, to eithersolve a problem orto be entertained.
2. the future of marketing issocial objects
3. there is no such thing as a neutral brand  impression
Sources:http://harvestpublicmedia.org/blog/859/agriculture-finding-its-voice-social-    media/5http://www.hubspot.com/watc...
@jephmaystruckwww.strategylab.ca
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
Farm Credit Canada Sept. 19, 2012
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Farm Credit Canada Sept. 19, 2012

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The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),

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  • For years now supermarkets have been sprinkling select vegetables with regular dew drops of water – a trend that came out of Denmark.  Why?  Like ice displays, those sprinkler-like drops serve as a symbolic, albeit a bogus one, of freshness and purity. (Ironically, that same dewy mist makes the vegetables rot more quickly than they would otherwise.)
  • And as for apples?  Believe it or not, my research found that while it may look fresh, the average apple you see in the supermarket is actually fourteen months old.
  • In one experiment, I asked two groups of consumers to try two different versions of the toothpaste (Aquafresh)-one regular version and one that had been dyed just one color. Sure enough, the group using the paste with three colors not only reported that the toothpaste worked 73 percent better, they even claimed they believed that their teeth looked whiter.
  • In 2002 a Canadian Tire executive analyzed credit card data from the previous year and found out that;“people who bought carbon monoxide monitors practically never missed payments, and neither did people who bought those little soft pads that keep furniture legs from scratching up your floor.  They also found that people who bought cheap, no-name automotive oil were much more likely to miss a credit card payment than people who got the expensive, brand-name stuff, and that if a person bought a chrome-skull car accessory, he was pretty likely to miss his bill eventually.”
  • Remember the classic Pepsi Challenge? Pepsi did blind taste tests of their cola versus Coke and consistently came out on top. Pepsi hammered Coke with those results in their ads for so long that they finally goaded the larger firm into developing New Coke. The reformulated Coke was capable of beating Pepsi in blind tests, but it was such a marketing disaster that it almost destroyed the brand. Read Montague, Director of the Human Neuroimaging Lab at Baylor College of Medicine, repeated the Pepsi Challenge in a new way: he had the subjects taste the products while being scanned by an fMRI machine that let him see how their brains reacted to the colas. In a blind tasting, Montague confirmed the original Pepsi Challenge results. Not only did the subjects say they liked it better, but their brains agreed—one of their brains’ reward centers showed five times more activity with Pepsi than with Coke. When the subjects saw which brand they were drinking, though, nearly all of the subjects said they preferred the Coke. Significantly, the subjects’ brain activity changed as well. In the “branded” test, for Coke an area of the brain associated with self-identification lit up to a much higher degree
  • Change Slide
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • In 2007, the Oil Spill Recovery Institute, a nonprofit created by Congress in response to the 1989 Exxon Valdez oil disaster,20 offered $20,000 to the first person who could figure out how to get the oil from that spill out of the bottom of the ocean where it had been sitting for eighteen years. Simply pumping it up did not work because when it got to the surface, the Alaskan air solidified the mix of oil and water, making it impossible to pump off the barges.21 But Davis knew that cement wouldn’t harden so long as you keep vibrating it. Perhaps if the oil were kept stirred up on the barge, it wouldn’t harden either, problem solved.
  • From 2007-2010, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $72 Million in 2010.
  • 54 canned beverages at Safeway. This one is different.
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • Transcript of "Farm Credit Canada Sept. 19, 2012"

    1. 1. the marketing revolution what you need to knowabout an interconnected world
    2. 2. how many searches a day does googleperform?
    3. 3. how many searches a day does google perform?over 3,000,000,000 (3 billion)
    4. 4. how many tweetsaretweeted per day?
    5. 5. how many tweets are tweeted per day?340 million
    6. 6. how manyvideosare viewedon youtube per day?
    7. 7. how many video’s areviewed on youtube per day? over4,000,000,000 (4 billion)
    8. 8. what the hell isneuromarketing?
    9. 9. what have marketers done to thesupermarket?
    10. 10. what do companies know about you based on yourcredit card?
    11. 11. meet themorgensons
    12. 12. 17 microphones 35 hidden cameras15hidden crew members
    13. 13. “the results proved beyondany doubt whatsoever thatmarketers, advertisers, andbig businesshave nothing at all comparedto the influence weconsumers have onone another.” -martin lindstrom
    14. 14. word spreads quickly these days
    15. 15. “a 2011 american farm bureaufederation survey found thatamong the 98 percent offarmers and ranchers aged 18-35 who have access to theinternet, 76 percent of them usesocial media.”
    16. 16. what’s the secret tofacebook?
    17. 17. allow people towaste time with you.
    18. 18. what’s the secret to twitter?
    19. 19. bring something of value to the party
    20. 20. rememberentertain or solve a problem
    21. 21. what’s the most powerful form ofmarketing?
    22. 22. word-of-mouth is still the most powerful form of marketing.Its just easier now.
    23. 23. join therevolution
    24. 24. the future of marketing social is objects
    25. 25. there is no such thing as a neutral brand impression
    26. 26. Remember:no one retweets,likes, orshares“prettygood”
    27. 27. people only go on the internet for two reasons, to eithersolve a problem orto be entertained. nothing else.
    28. 28. #occupycombine
    29. 29. 32 blogs onwww.agriculture.alltop. com
    30. 30. so the three things to remember…..
    31. 31. 1. people only go on the internet for two reasons, to eithersolve a problem orto be entertained.
    32. 32. 2. the future of marketing issocial objects
    33. 33. 3. there is no such thing as a neutral brand impression
    34. 34. Sources:http://harvestpublicmedia.org/blog/859/agriculture-finding-its-voice-social- media/5http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketinghttp://app.farmlogs.com/#mapBrainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger DooleyBrandwashed by Marting LindstromHow We Decide by Johan Leherhttp://www.earthlyissues.com/images/exxon_valdez_01.jpghttp://thesocialskinny.com/99-new-social-media-stats-for-2012/http://www.facebook.com/AgChatFoundation?ref=tshttps://twitter.com/agchathttp://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-an- hour-of-video-uploaded-every-second-4139http://www.youtube.com/watch?v=x0EnhXn5boMhttp://www.youtube.com/watch?v=cXvU_cIjkrghttp://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded
    35. 35. @jephmaystruckwww.strategylab.ca
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