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Art & science of being online

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  • It’s 1950
  • The ad man comes along….
  • Need I remind you of Web 1.0
  • http://www.mediaincanada.com/articles/mic/20100322/ipsos_internettv.htmlCanadians spent an average of 18.1 hours online in the last three months of 2009, a little over an hour more than they spent watching TV. That represents a spike in internet usage over the year prior, in which Canadians averaged 14.9 hours online.
  • Need I remind you of Web 1.0
  • Make you self “find-able”
  • Stephen Covey presents this habit as the most important principle of interpersonal relationships. Effective listening is not simply echoing what the other person has said through the lens of one’s own experience. Rather it is putting oneself in the perspective of the other person, having empathy for both feeling and meaning.
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • A green screen where you could get your picture taken and go download it at a later date. You were given a ticket after your picture was taken with a number on it. Here’s an example of one of the pictures.
  • incorporate video or images to help you stand out from your competition? LiveScribe videos and support all on Facebook. They manage their entire brand via their fan page
  • incorporate video or images to help you stand out from your competition? LiveScribe videos and support all on Facebook. They manage their entire brand via their fan page
  • 53000 fans on Facebook3500 followers on Twitter24 Video’s about different parts of IcelandA tumbler blog and an actual blog195 pictures on Flickr
  • Every person you “tag” in this photo, BC credit unions will donate $1 towards a local charity. Bring people together to contribute towards something no individual could do on their own.
  • incorporate video or images to help you stand out from your competition? LiveScribe videos and support all on Facebook. They manage their entire brand via their fan page
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  • Transcript

    • 1.
    • 2. 1. Why Social Media?2. The Science 3. The Art4. What do you do now?
    • 3. 1. Why Social Media?
    • 4.
    • 5. “Wait a minute, we could make money off this!!!”
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14. In a complicated World humans usually try to simplify
    • 15.
    • 16. Newspapers, radio, magazines & TV are all supported by advertising
    • 17. Web 1.0 failed because
      it was based on the
      traditional advertising
      model
      We are now living in Web 2.0 – the “Permission Economy”
    • 18. In the last quarter of 2009 Canadians spent more time on the internet than watching television
    • 19. “We are now living
      through the largest increase in
      expressive
      capabilities
      in human history.”
      -Clay Shirky
    • 20. Social Media platforms are not
      just for advertising
    • 21. How will youyour customers communicate in the next two years?
    • 22. People spend more time time on
      than any other website
      6 hours per month on average
    • 23. http://thenextweb.com/apps/files/2010/03/google_logo.jpg
      accounts for over 70% of search traffic
    • 24. 2. The Science
    • 25. Find your audienceMake a planSet goals
    • 26. Do:Listen to find your audience
    • 27. Find out about your industrySet up Google AlertsSet up an RSS Reader at NetVibes.com
    • 28.
    • 29.
    • 30.
    • 31.
    • 32. Have a plan
    • 33.
    • 34.
    • 35. You need a planOr else…
    • 36.
    • 37.
    • 38. Set goalsand start measuring
    • 39. Let datadrive your decisionmaking
    • 40.
    • 41. Google Analytics is
      FREE
      But you must invest time and money to use the tool effectively
    • 42.
    • 43. You must
      Determine the path to profitability
    • 44.
    • 45. Remember:Find the audiencePick a planSet goals to measure
    • 46. 3. The Art
    • 47. Tell me your story
    • 48.
    • 49.
    • 50.
    • 51.
    • 52.
    • 53.
    • 54.
    • 55.
    • 56.
    • 57.
    • 58.
    • 59. Do:Be consistent
    • 60.
    • 61.
    • 62. Don’t:Assume you can be on as many platforms as possible
    • 63.
    • 64. 4. What to do now?
    • 65. Build Trust
    • 66. Be Human
    • 67. Measure Everything
    • 68. Ship
    • 69. Jeff@FraserStrategy.ca@JephMaystruckJephMaystruck.comFraserStrategy.com