Innovating Your Competitive Edge by Finding Your Mustache
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Innovating Your Competitive Edge by Finding Your Mustache

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Finding your mustache is the 5 iteration of this presentation on standing-out. Delivered in Saskatoon on December 3rd for the Sharpening Your Competitive Edge conference.

Finding your mustache is the 5 iteration of this presentation on standing-out. Delivered in Saskatoon on December 3rd for the Sharpening Your Competitive Edge conference.

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  • http://www.ted.com/talks/james_flynn_why_our_iq_levels_are_higher_than_our_grandparents.html
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • From 2007-2012, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $146 million in 2012 from 1.1 million mutaches
  • Elon Musk, chairmen of Tesla Motors, in a conversation with Ted founder Chris Anderson tells Chris how he views innovation. Very similar to Clayton M. Christensen’s theory on innovation. Get to the MVP (minimum viable product) as soon as you possible can)
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  • For example, the political scientist Ivan Arreguín-Toft took a look at all of the wars in the past 200 years wherein one side superseded the other in population and armed might by at least 10 times. How often, Gladwell asks, “do you think the bigger side wins? Most of us, I think, would put that number at close to 100 percent. A tenfold difference is a lot. But the actual answer may surprise you. When the political scientist Ivan Arreguín-Toft did the calculation a few years ago, what he came up with was 71.5 percent. Just under a third of the time, the weaker country wins” (loc. 190).
  • RSS = Rich Site Summary
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Innovating Your Competitive Edge by Finding Your Mustache Innovating Your Competitive Edge by Finding Your Mustache Presentation Transcript

  • Finding your ! mustache! by jeph maystruck  
  • let’s start a ! business
  • we don’t need to go to a bank for financing
  • we don’t need an expensive credit card terminal
  • you don’t need to hire people
  • you don’t need a building or pay for an entire office
  • now lets celebrate!
  • we don’t need a taxi
  • we don’t need to stay at a hotel
  • we don’t have to go to a restaurant
  • our world has changed
  • what happened?
  • we’re getting smarter
  • the flynn effect
  • what happened to the media?
  • do you believe ! everything see on ! tv?
  • what is the most ! powerful form of! marketing?
  • word of mouth is still the most powerful form of marketing. ! it’s just easier now.
  • what’s your mustache?
  • In 2003 – 30 people in Australia In 2011 – Canada was the largest contributing nation In 2012 – 1.1 million mustaches & $146 million raised
  • “research by Goleman and The Hay Group found that within organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”! -dan pink, a whole new mind
  • innovation
  • when you’re innovating, you’re like david.
  • vs
  • being the underdog is a good thing.
  • 1. stop trying to be right! 2. think like elon musk! 3. innovation begins with your culture
  • true leadership is the willingness to fail and the courage to admit it
  • e-mail: jephmaystruck@gmail.com! website: www.strategylab.ca! twitter: @jephmaystruck!