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MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
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MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices

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There are several green practices that can help companies reach both their environmental and cost-reduction goals.

There are several green practices that can help companies reach both their environmental and cost-reduction goals.

Published in: Environment
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  • 1. MAILCOM 2012 - Washington, DC. - April 15-18Course #: CU445Title: Five Easy Pieces: Five Guidelines for Eco-Friendly and Cost-Effective Mail Management PracticesScheduled For: Wednesday, Round 14, 12:45-1:45 PMPresented By: James P. Mullan, CMDSM, EMCM, MQC National Operations Manager - Chubb Oce Business Services Marlene O’Hare, CMDSM Supervisor Office Services Linde North America, Inc. Please be courteous to others and switch all communication devices to silent mode
  • 2. Introduction•Many of the worlds’ enterprises, large andsmall, are committed to environmentalsustainability.•Reducing energy consumption and wastewhile saving money.•Implementing sustainable and cost-effective practices across a document’slifecycle, spanning creation throughdisposal. MAILCOM 2012 - Washington, DC. - April 15-18 2
  • 3. Five Easy Pieces• Mail Management Practices can help companies reach both their environmental and cost-reduction goals.• To significantly reduce the use of paper saving trees, gas in shipping the paper and physical space to store it.• Mail and shipping practices have a high impact on reducing costs, driving faster time to market and improving operational efficiency. MAILCOM 2012 - Washington, DC. - April 15-18
  • 4. Five Easy Pieces• Updating Mail Lists• Document Design• Duplex Printing• Sourcing Paper• Direct Mail MAILCOM 2012 - Washington, DC. - April 15-18
  • 5. House List Hygiene• Two percent of all mail is returned the total cost of re-mail is $3.50 to $4.50 per piece• Regularly update mailing lists to limit duplication and waste• When a mail piece is returned as undeliverable, update the database as soon as possible• Consistently update databases for a positive impact on sustainability and cost-reduction MAILCOM 2012 - Washington, DC. - April 15-18
  • 6. Document Design Dividends• Design to print on both sides of the paper to cut paper use and reduce mailing costs• Decrease the margin and font size to reduce the number of pages• Variable data and document composition tools can combine two documents/mailings into one• Transpromo combines a transaction printing (statement) with promotional/marketing content MAILCOM 2012 - Washington, DC. - April 15-18
  • 7. Defaulting to Duplex– Most multi-page documents don’t require the text to be printed on one side of the page.– Can decrease paper use by up to 50 percent by making duplex printing the norm– Move print production to copiers that can duplex significantly reduces paper consumption to realize thousands of dollars in cost savings MAILCOM 2012 - Washington, DC. - April 15-18
  • 8. Certified Paper Trails– The United States Postal Service (USPS) recommends using paper from forests organizations with SFI forest certification.– To be certified, forest operations must be audited against the SFI forest standard.– This practice focuses mainly on sustainability.– By choosing SFI-certified products, a company can use its buying power to improve forest management while sending a clear signal to customers it cares about forests. MAILCOM 2012 - Washington, DC. - April 15-18
  • 9. Greening Direct Mail– Impact of direct mail accounts for 2.3 percent of landfill waste.– Look for agri-based inks and less ink usage / coverage (fewer colors mean fewer chemicals).– Work with “local” business partners to reduce your carbon footprint.– Work with vendors that use renewable energy sources.– Use print-on-demand technology. MAILCOM 2012 - Washington, DC. - April 15-18
  • 10. Any organization can implement thesestrategies – internally or with anoutsourcing partner – to benefit thebottom line as well as the environment.As many companies are demonstratingevery day, green business can also begood business. MAILCOM 2012 - Washington, DC. - April 15-18
  • 11. PresentersJames P. Mullan, CMDSM, EMCM, Marlene O ’Hare, CMDSMMDC Supervisor Office ServicesOBS National Operations Linde North America, Inc.Manager for Chubb & Son 575 Mountain Avenue15 Mountain View Road Murray Hill NJ 07974Warren, NJ 07095 908-771-1275 W908-903-2869 W 908-771-1701 F908-903-2027 F 908-906-4961 C201-779-9355 C marlene.o’hare@linde.comJMullan@Chubb.com marlene.ohare@linde.com MAILCOM 2012 - Washington, DC. - April 15-18

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