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Communicating With Generation Now1

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Communicating With Generation Now1 Communicating With Generation Now1 Presentation Transcript

  • Communicating with Generation NOW
    Jessica Rasmussen
    Brandi Roesener
    University of Wyoming
  • Objectives
    Who is “Generation Now”
    Getting into their mindset
    Newest modes of communicating
    What are they
    How to use them and when
    Boundaries and etiquette
  • Who is Generation Now???
    Generation Z (generation quiet, igeneration, net generation)
    Early 1990’s to Late 2000’s
    18% world’s population
    Generation Y (millennial generation)
    Late 1970’s to 2000’s
    Involved but not to the extent
  • Generation Z
    Will be leading the world in a couple of decades
    Decreased attention span and very impatient because they want instant results
    Strong opinions & constructive criticism/opinions are not taken well
    May have poor interpersonal skills and not put much importance on family values
    They are active consumers with access to all the best things/technologies
    Dependent on technology & most have access to internet, cell phones & mp3 players
    High social values and are “individualistic”
    By the time they start working there might be severe shortage of professionals like doctors and scientists.
  • Getting in their mindset
    High School classes of 2011 to 2014
    They never “rolled down” a car window
    Rap music has always been mainstream
    Thanks to MySpace & Facebook, autobiography can happen in real time
    They will encounter roughly equal numbers of female & male professors in the classroom
    The World Wide Web has always been an online tool since they were born
    Gas stations have never fixed flats, but most serve cappuccino
    Electronic filing of tax returns has always been an option
    Employers have always been able to do credit checks on employees
    • Members of the class of 2013 won’t be surprised when they can charge a latte on their phone
    • Tattoos once thought “lower class” are, to them, quite chic
    • They have never had to “shake down” a thermometer
    • The U.S., Canada, & Mexico have always agreed to trade freely
    Women have always outnumbered men in college
    Everyone has always known what the evening news was before the Evening News came on
    Few in the class of 2014 will know how to write in cursive
    They never twisted the coiled handset wire aimlessly around their wrists while chatting on the phone
    Having hundreds of cable channels but nothing to watch has always been routine
  • Social networking and technology
    $ Saving
    Time Saving
    Efficient
    Green
    Instant form of communication
    Effective
    Networking
    Developing and maintaining relationships
    Group collectivity and camaraderie
    Participatory
    Social networking YouTube Video
  • Facebook
    Originally started in 2004 for Harvard
    Became applicable to everyone in 2005
    Created by Mark Zuckerberg
    www.facebook.com
    Free-funded by ads on side of screen
    Used to keep in touch with friends and family
    • User Friendly
    • Two ways to set up an account
  • Uses of Facebook for TRiO
    Daily communications with students
    Tracking past students
    Being informed about what other programs are doing
  • Facebook Features
    Wall
    Photos
    Discussions
    Info
    Events
    Links
    Create Pages
    Mobile accessible
    Sync with Twitter, Myspace
    • Applications
    • Videos
    • Link to your blogs
    • Games
    • Instant Chat
    • Control of information that others can see about you
  • Facebook Mistakes
    Adding people without any interest
    Don’t have a Facebook Fan Page
    No content from Fans
    Posting text media only
    No engagement with Fans
    Not Publicizing they are on Facebook
  • Tom Anderson started myspace mimic friendster
    Most popular social networking site June 2006 until facebook took over in April 2008
    Free operating solely on advertising revenues and behavioral targeting
    myspace.com
    Primarily used for making and keeping in touch with friends
    Not as user friendly
    In order to set up a group site you must create a personal page and become a moderator
  • Myspace features (storing and sharing)
    “About me”
    “Who I’d like to meet”
    Interests
    Details
    Status
    Zodiac signs
    Blog
    Comments
    Bulletins
    Myspace IM
    Visitors
    Who’s online
    Sync facebook & Twitter
    Comments
    Myspace TV (YouTube)
    Groups
    Mail/message
    Forums
    Polls
    Events
    Applications
    Streaming
    Myspace mobile, news & classifieds
    Birthdays
    Photos
    Music playlists
    Customize profile
  • Twitter
    Not a hot phenomenon yet for us
    Founded in March 2006
    Founded by Evan Williams, Jack Dorsey, Biz Stone
    Fastest growing free micro-blogging software
    Effective if posts made everyday
    www.twitter.com
    Limited to 140 Characters
    Tweet via Twitter website, SMS (text messaging), RSS(receive only), emails or a third party application
    Free (unless you don’t get unlimited texting)
    Great use for sending out info if your students are followers
  • Free face-to-face video calling (computer, phone, work, TV)
    Call landlines & mobile phones for a fee
    Conference calls
    Workshops/enrichments
    Screen sharing
    Instant messaging IM
    Call forwarding
    Call transferring
    Skype.com
    Caller ID
    WIFI access
    Send and share pictures, files & videos
    Voicemail $6/3mos
    Interviews
    College admissions
    Cut down on travel & its green
  • YOU WILL NEED
    Webcam or
    Headset or
    Laptop – built-in microphone and speakers
    Skype enabled TV
    TV compatible webcam
  • Texting (SMS, MMS, TMS)
    Considerations
    Uses
    Most popular form of communication among young and older population
    Personal vs. work phone
    Short to the point
    Abbreviated
    Bulk messages
    Used when voice messaging is undesirable or impossible
    Reminders (enrichments, workshops, activities & appointments)
    Need to obtain information quickly
    Need to get the same message to a number of people
    Short questions and responses
    Advertising an event & word of mouth
  • Social networking Etiquette
    Pricing and permission
    ALL CAPS
    Brief
    Time (school hours)
    Privacy & confidentiality
    Setting up expectations
    Re-read before you send
    If you wouldn’t say it face-to-face don’t say it on the internet (bloopers slide)
    Spam and invites
    Publicizing conversations
    Tagging
    Humanize your profile
    Permanent reflection of your identity
  • Boundaries and Professionalism
    Adding pictures and video
    Photo release and permissions
    Awareness and education
    Setting personal boundaries
    Personal accounts vs. program accounts
    Etiquette
    Cheating
    Security – spyware and viruses
    Censorship
    Stalking
    Blocking
    Cyber Bullying
    Privacy
    Monitoring
    Sharing
    Public vs. Private
    Time and place
  • Activity
    Break up into small groups of no more than 5 people
    Each group will be given a scenario
    Determine which mode of communication (s) would be best depending on the scenario
    Next, write out exactly how you would relay the message to your students based on information you just learned
    Discuss within your group the advantages and disadvantages of using the form of communication you chose and any possible problems or consequences that could arise
  • Questions?