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Social Computer Simulation and Serious 
Gaming: What Can we Learn from Each Other? 
Alexander Verbraeck, Systems Engineering & Simulation Group, TU Delft 
SSC'2014 conference, SS4SG Workshop, Barcelona, Spain, 3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
• See how we can build interactive simulations that can be 
used in gaming settings 
2 
Challenge addressed in this talk 
• Understanding the fundamental differences between 
(social) computer simulation and serious gaming 
3-9-2014 
• See how serious gaming can benefit from (interactive) 
simulation 
• See how interactive simulation can benefit from gaming 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming
2 
3 
(Computer) Simulation and Gaming 
• Simulation (Shannon, 1975): The process of designing a model of a 
real system and conducting experiments with this model for the 
purpose of understanding the behavior of the system and/or 
evaluating various strategies for the operation of the system 
Source: R.E. Shannon. Systems Simulation - The Art and Science. Prentice-Hall, 1975 
3-9-2014 
• Gaming (Duke & Geurts, 2004): A special type of model that uses 
gaming techniques to model and simulate a system. A gaming 
simulation is an operating model of a real life system in which 
actors in roles partially recreate the behaviour of the system 
Source: Duke, R.D. and J.L.A. Geurts, 2004. Policy games for strategic management. Dutch University Press, Amsterdam 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
Behavioral Science. San Francisco, CA: Chandler. See also: http://www.igs.net/~pballan/Models&Modelling.htm 
4 
Roots of simulation and/or gaming 
• Roots: Modeling, Systems Theory, Cybernetics, Mathematics, 
Computer Science, Social Science 
• "Any system A is a model of a system B if the study of A is 
useful for the understanding of B without regard to any direct 
or indirect causal connection between A and B. 
3-9-2014 
• A must be like B in some respects. The resemblance is in terms 
of the pattern or order exhibited in each system". 
Delft 
University of 
Technology 
Challenge the future 
Abraham Kaplan (experimental psychologist, cybernetic) 
Kaplan, A. (1964). "Chapter VII: Models" (pp. 258-291). In The Conduct of Inquiry: Methodology for 
Social Computer Simulation and Serious Gaming
3 
5 
Development of business games: 
heavy influence from simulation 
Paper-based 
games, decisions 
are made in 
rounds 
1960 - 1980 1980 - 1994 1994 - 2005 2005 - 
•Simple business 
processes 
•Small number of 
players 
3-9-2014 
•Lack of realism 
•Round-based 
decision making 
•Many board games 
Increasing importance of simulation in business games 
Delft 
University of 
Technology 
Challenge the future 
Computer-supported 
games, 
round-based 
Internet-mediated 
games, 
round-based 
•Gaming around the 
globe 
•Mimic today's global 
complexity 
•Computer 
simulation plays 
more important 
role 
•Still round-based 
•Increase in 
complexity of 
business processes 
•Increase in number 
of players 
•Computer 
simulation used as 
a calculator 
•Still round-based 
Internet-mediated, 
simulation-based, 
live games 
•24/7 gaming around 
the globe 
•Usage of 
simulation to 
simulate parts of 
the system in 
detail 
•Live gaming, i.e. 
continuous-based 
decision making 
•Increased 
engagement due to 
a high degree of 
realism 
Picture courtesy Stijn-Pieter van Houten, TU Delft 
Social Computer Simulation and Serious Gaming 
6 
Many types of computer simulation-based 
3-9-2014 
Project IDVV for Rijkswaterstaat Project SALOMO for DINALOG 
Delft 
University of 
Technology 
game serious sessions 
Challenge the future 
YCS Game 
Play at the 
University of 
Maryland, USA 
The YCS 
(Yard Crane 
Scheduling) 
Game 
Interactive 
sessions with 
experts from 
barge sector, 
playing multi-user 
game 
Interactive 
discussion 
sessions with 
90+ experts 
from the barge 
sector, based 
on simulation 
model study 
Social Computer Simulation and Serious Gaming
4 
7 
3-9-2014 
CASE STUDY 1: AGENT-BASED SOCIAL 
SIMULATION OF BEIJING POPULATION 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
8 
Contents of the simulation model 
• Detailed daily activities of 19 million people and 8 mln. locations 
• Use of transportation 
• cars (4 million) 
• public transport (1000 bus-lines, metro, train) 
• Individual activities at locations 
• leisure, shopping, restaurants 
• work, school, university 
3-9-2014 
• Social activities at locations 
• family activities 
• activities with friends 
• Primary usage: disease spread modeling 
• Secondary usage: many! 
Research: Mingxin Zhang, MSc, TU Delft and NUDT (Changsha China) 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming
5 
9 
Observations 
• "Just" an agent-based simulation model 
• Good decision making tool for interactive sessions 
• But how would we turn this into a game? 
• No 'game' elements, no roles, no 'play' elements... 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
CASE STUDY 2: STRATEGY DESIGN 
FOR INLAND BARGE TRANSPORT 
10 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming
6 
11 
Example project: barge transportation 
extrapolation for the next 20 years 
• Project commissioned by Ministry of Transport 
• Aim: research scenario-based future of barge transportation 
• Trigger: expansion of the Port of Rotterdam 
• Strategic project, modal split from Maasvlakte II 
• Avoid more road transportation and hinterland congestion 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Photos: 
Alexander 
Verbraeck 
2007, 2012 
Social Computer Simulation and Serious Gaming 
12 
Complex multi-actor network 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Picture courtesy Ab Ovo, The Netherlands 
Social Computer Simulation and Serious Gaming
7 
13 
Abundant data availability... 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
http://www.marinetraffic.com 
Social Computer Simulation and Serious Gaming 
14 
Developed simulation model 
Model developed with the market, based on lots of detailed data 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
Business 
Growth 
Resources 
Negotiation 
Competition 
Roles 
Interdependency 
Performance
8 
15 
Developed simulation model 
Model developed with the market, based on lots of detailed data 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
Business 
Growth 
Resources 
Negotiation 
Competition 
Roles 
Interdependency 
Performance 
16 
Game impressions 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming
9 
17 
Different types of (game) sessions 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Interactive sessions with experts from 
barge sector, playing multi-user game 
Interactive discussion sessions with 
90+ experts from the barge sector, 
based on simulation model study 
Social Computer Simulation and Serious Gaming 
18 
Observations 
• Hard to play this as a competitive game 
• Operational simulation, strategic decision 
• 20 year timeframe hard to grasp 
• Interactive workshops with game elements did work 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming
10 
19 
Distributed simulation 
Interactive simulation 
Management gaming 
3-9-2014 
QUESTION: COMPUTER SIMULATION 
PLUS WORKSHOP = SERIOUS GAME? 
Delft 
University of 
Technology 
Challenge the future 
Policy Analysis 
Interactive workshops 
Gaming simulations 
Serious gaming 
Computer Science 
Graphics & Visualization 
Entertainment gaming 
Mathematics 
Optimization 
Game Theory 
Social Computer Simulation and Serious Gaming 
20 
From Simulation to Gaming 
• Simulation: closed, experiment 
• Game: open, interaction 
DEVS[sim] = 
(X, S, Y, δint, 
δext, δcon, ta, λ) X Y 
3-9-2014 
Delft 
University of 
Technology 
Rest of the 
Simulation 
Challenge the future 
DEVS[game] = 
(X, S, Y, δint, 
δext, δcon, ta, λ) X' Y' 
Rest of the 
Gaming 
Simulation 
UI 
X'' Y'' 
Social Computer Simulation and Serious Gaming
11 
21 
Duke's (1974) positioning of gaming 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
22 
Simulation versus Gaming 
Realism, Meaning and Play (Harteveld, 2009) 
3-9-2014 
Realism Meaning Play 0% 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
100%
12 
23 
Observation 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Interaction 
 
Play 
Social Computer Simulation and Serious Gaming 
24 
Simulation versus Gaming 
Realism, Meaning and Play (Harteveld, 2009) 
3-9-2014 
Gaming 
Interactive 
Simulation 
Realism Meaning Play 0% 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
100% 
Simulation 
? ?
13 
25 
Observation 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Physical Realism 
 
Social / Behavioral Realism 
Social Computer Simulation and Serious Gaming 
26 
Social versus Physical realism 
Computer 
Simulation 
high 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Interactive 
Simulation 
Serious 
Game 
Interactive 
Workshop 
Social Realism 
Social Computer Simulation and Serious Gaming 
Physical 
Realism 
? 
low 
low 
high
14 
27 
Simulation versus Gaming 
Realism, Meaning and Play (Harteveld, 2009) 
3-9-2014 
Gaming 
Interactive 
Simulation 
Gaming 
Interactive 
Gaming Simulation 
Simulation 
Physical 
Realism Meaning Play 0% 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
100% 
Simulation 
? 
Social 
Realism 
Simulation 
Interactive 
Simulation 
28 
Observation 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Realism 
X 
Play 
Social Computer Simulation and Serious Gaming
15 
29 
Observation 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Realism 
X 
Play 
without 
• challenge 
• effort 
• competition 
• surprise 
• skills 
Social Computer Simulation and Serious Gaming 
30 
Observation 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Simulation 
Artificial time 
X 
Game 
Real time 
Social Computer Simulation and Serious Gaming
16 
31 
Observation 
Time jump? 
Rounds? Speed clock? 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Simulation 
Artificial time 
X 
Game 
Real time 
Social Computer Simulation and Serious Gaming 
32 
Observation 
3-9-2014 
Delft 
University of 
Technology 
Challenge the future 
Simulation 
Difficult to assess causality 
X 
Game 
Discussion about causality 
Social Computer Simulation and Serious Gaming
17 
33 
Simulation versus Gaming 
Realism, Meaning and Play (Harteveld, 2009) 
3-9-2014 
Gaming 
Interactive 
Simulation 
Gaming 
Interactive 
Gaming Simulation 
Simulation 
Physical 
Realism Meaning Play 0% 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming 
100% 
Simulation 
It 
Depends 
... 
Social 
Realism 
Simulation 
Interactive 
Simulation 
34 
Conclusions 
• A (computer) simulation is not a game 
• Simulation can contribute to (serious) gaming 
• physical realism 
3-9-2014 
• Gaming can contribute to (interactive) simulation 
• social realism 
• What are your experiences? 
Delft 
University of 
Technology 
Challenge the future 
Social Computer Simulation and Serious Gaming

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Alexander Verbraeck: Social Computer Simulation and Serious Gaming: What Can we Learn from Each Other?

  • 1. 1 Social Computer Simulation and Serious Gaming: What Can we Learn from Each Other? Alexander Verbraeck, Systems Engineering & Simulation Group, TU Delft SSC'2014 conference, SS4SG Workshop, Barcelona, Spain, 3-9-2014 Delft University of Technology Challenge the future • See how we can build interactive simulations that can be used in gaming settings 2 Challenge addressed in this talk • Understanding the fundamental differences between (social) computer simulation and serious gaming 3-9-2014 • See how serious gaming can benefit from (interactive) simulation • See how interactive simulation can benefit from gaming Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming
  • 2. 2 3 (Computer) Simulation and Gaming • Simulation (Shannon, 1975): The process of designing a model of a real system and conducting experiments with this model for the purpose of understanding the behavior of the system and/or evaluating various strategies for the operation of the system Source: R.E. Shannon. Systems Simulation - The Art and Science. Prentice-Hall, 1975 3-9-2014 • Gaming (Duke & Geurts, 2004): A special type of model that uses gaming techniques to model and simulate a system. A gaming simulation is an operating model of a real life system in which actors in roles partially recreate the behaviour of the system Source: Duke, R.D. and J.L.A. Geurts, 2004. Policy games for strategic management. Dutch University Press, Amsterdam Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming Behavioral Science. San Francisco, CA: Chandler. See also: http://www.igs.net/~pballan/Models&Modelling.htm 4 Roots of simulation and/or gaming • Roots: Modeling, Systems Theory, Cybernetics, Mathematics, Computer Science, Social Science • "Any system A is a model of a system B if the study of A is useful for the understanding of B without regard to any direct or indirect causal connection between A and B. 3-9-2014 • A must be like B in some respects. The resemblance is in terms of the pattern or order exhibited in each system". Delft University of Technology Challenge the future Abraham Kaplan (experimental psychologist, cybernetic) Kaplan, A. (1964). "Chapter VII: Models" (pp. 258-291). In The Conduct of Inquiry: Methodology for Social Computer Simulation and Serious Gaming
  • 3. 3 5 Development of business games: heavy influence from simulation Paper-based games, decisions are made in rounds 1960 - 1980 1980 - 1994 1994 - 2005 2005 - •Simple business processes •Small number of players 3-9-2014 •Lack of realism •Round-based decision making •Many board games Increasing importance of simulation in business games Delft University of Technology Challenge the future Computer-supported games, round-based Internet-mediated games, round-based •Gaming around the globe •Mimic today's global complexity •Computer simulation plays more important role •Still round-based •Increase in complexity of business processes •Increase in number of players •Computer simulation used as a calculator •Still round-based Internet-mediated, simulation-based, live games •24/7 gaming around the globe •Usage of simulation to simulate parts of the system in detail •Live gaming, i.e. continuous-based decision making •Increased engagement due to a high degree of realism Picture courtesy Stijn-Pieter van Houten, TU Delft Social Computer Simulation and Serious Gaming 6 Many types of computer simulation-based 3-9-2014 Project IDVV for Rijkswaterstaat Project SALOMO for DINALOG Delft University of Technology game serious sessions Challenge the future YCS Game Play at the University of Maryland, USA The YCS (Yard Crane Scheduling) Game Interactive sessions with experts from barge sector, playing multi-user game Interactive discussion sessions with 90+ experts from the barge sector, based on simulation model study Social Computer Simulation and Serious Gaming
  • 4. 4 7 3-9-2014 CASE STUDY 1: AGENT-BASED SOCIAL SIMULATION OF BEIJING POPULATION Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming 8 Contents of the simulation model • Detailed daily activities of 19 million people and 8 mln. locations • Use of transportation • cars (4 million) • public transport (1000 bus-lines, metro, train) • Individual activities at locations • leisure, shopping, restaurants • work, school, university 3-9-2014 • Social activities at locations • family activities • activities with friends • Primary usage: disease spread modeling • Secondary usage: many! Research: Mingxin Zhang, MSc, TU Delft and NUDT (Changsha China) Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming
  • 5. 5 9 Observations • "Just" an agent-based simulation model • Good decision making tool for interactive sessions • But how would we turn this into a game? • No 'game' elements, no roles, no 'play' elements... 3-9-2014 Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming CASE STUDY 2: STRATEGY DESIGN FOR INLAND BARGE TRANSPORT 10 3-9-2014 Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming
  • 6. 6 11 Example project: barge transportation extrapolation for the next 20 years • Project commissioned by Ministry of Transport • Aim: research scenario-based future of barge transportation • Trigger: expansion of the Port of Rotterdam • Strategic project, modal split from Maasvlakte II • Avoid more road transportation and hinterland congestion 3-9-2014 Delft University of Technology Challenge the future Photos: Alexander Verbraeck 2007, 2012 Social Computer Simulation and Serious Gaming 12 Complex multi-actor network 3-9-2014 Delft University of Technology Challenge the future Picture courtesy Ab Ovo, The Netherlands Social Computer Simulation and Serious Gaming
  • 7. 7 13 Abundant data availability... 3-9-2014 Delft University of Technology Challenge the future http://www.marinetraffic.com Social Computer Simulation and Serious Gaming 14 Developed simulation model Model developed with the market, based on lots of detailed data 3-9-2014 Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming Business Growth Resources Negotiation Competition Roles Interdependency Performance
  • 8. 8 15 Developed simulation model Model developed with the market, based on lots of detailed data 3-9-2014 Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming Business Growth Resources Negotiation Competition Roles Interdependency Performance 16 Game impressions 3-9-2014 Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming
  • 9. 9 17 Different types of (game) sessions 3-9-2014 Delft University of Technology Challenge the future Interactive sessions with experts from barge sector, playing multi-user game Interactive discussion sessions with 90+ experts from the barge sector, based on simulation model study Social Computer Simulation and Serious Gaming 18 Observations • Hard to play this as a competitive game • Operational simulation, strategic decision • 20 year timeframe hard to grasp • Interactive workshops with game elements did work 3-9-2014 Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming
  • 10. 10 19 Distributed simulation Interactive simulation Management gaming 3-9-2014 QUESTION: COMPUTER SIMULATION PLUS WORKSHOP = SERIOUS GAME? Delft University of Technology Challenge the future Policy Analysis Interactive workshops Gaming simulations Serious gaming Computer Science Graphics & Visualization Entertainment gaming Mathematics Optimization Game Theory Social Computer Simulation and Serious Gaming 20 From Simulation to Gaming • Simulation: closed, experiment • Game: open, interaction DEVS[sim] = (X, S, Y, δint, δext, δcon, ta, λ) X Y 3-9-2014 Delft University of Technology Rest of the Simulation Challenge the future DEVS[game] = (X, S, Y, δint, δext, δcon, ta, λ) X' Y' Rest of the Gaming Simulation UI X'' Y'' Social Computer Simulation and Serious Gaming
  • 11. 11 21 Duke's (1974) positioning of gaming 3-9-2014 Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming 22 Simulation versus Gaming Realism, Meaning and Play (Harteveld, 2009) 3-9-2014 Realism Meaning Play 0% Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming 100%
  • 12. 12 23 Observation 3-9-2014 Delft University of Technology Challenge the future Interaction  Play Social Computer Simulation and Serious Gaming 24 Simulation versus Gaming Realism, Meaning and Play (Harteveld, 2009) 3-9-2014 Gaming Interactive Simulation Realism Meaning Play 0% Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming 100% Simulation ? ?
  • 13. 13 25 Observation 3-9-2014 Delft University of Technology Challenge the future Physical Realism  Social / Behavioral Realism Social Computer Simulation and Serious Gaming 26 Social versus Physical realism Computer Simulation high 3-9-2014 Delft University of Technology Challenge the future Interactive Simulation Serious Game Interactive Workshop Social Realism Social Computer Simulation and Serious Gaming Physical Realism ? low low high
  • 14. 14 27 Simulation versus Gaming Realism, Meaning and Play (Harteveld, 2009) 3-9-2014 Gaming Interactive Simulation Gaming Interactive Gaming Simulation Simulation Physical Realism Meaning Play 0% Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming 100% Simulation ? Social Realism Simulation Interactive Simulation 28 Observation 3-9-2014 Delft University of Technology Challenge the future Realism X Play Social Computer Simulation and Serious Gaming
  • 15. 15 29 Observation 3-9-2014 Delft University of Technology Challenge the future Realism X Play without • challenge • effort • competition • surprise • skills Social Computer Simulation and Serious Gaming 30 Observation 3-9-2014 Delft University of Technology Challenge the future Simulation Artificial time X Game Real time Social Computer Simulation and Serious Gaming
  • 16. 16 31 Observation Time jump? Rounds? Speed clock? 3-9-2014 Delft University of Technology Challenge the future Simulation Artificial time X Game Real time Social Computer Simulation and Serious Gaming 32 Observation 3-9-2014 Delft University of Technology Challenge the future Simulation Difficult to assess causality X Game Discussion about causality Social Computer Simulation and Serious Gaming
  • 17. 17 33 Simulation versus Gaming Realism, Meaning and Play (Harteveld, 2009) 3-9-2014 Gaming Interactive Simulation Gaming Interactive Gaming Simulation Simulation Physical Realism Meaning Play 0% Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming 100% Simulation It Depends ... Social Realism Simulation Interactive Simulation 34 Conclusions • A (computer) simulation is not a game • Simulation can contribute to (serious) gaming • physical realism 3-9-2014 • Gaming can contribute to (interactive) simulation • social realism • What are your experiences? Delft University of Technology Challenge the future Social Computer Simulation and Serious Gaming