• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
StratMark 2012 presentaion on consumers
 

StratMark 2012 presentaion on consumers

on

  • 1,068 views

Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what ...

Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.

Statistics

Views

Total Views
1,068
Views on SlideShare
1,065
Embed Views
3

Actions

Likes
2
Downloads
4
Comments
0

2 Embeds 3

https://www.facebook.com 2
http://www.facebook.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    StratMark 2012 presentaion on consumers StratMark 2012 presentaion on consumers Presentation Transcript

    • Good afternoon,I’m from Brand ManualWE MAKE THEM TALK ABOUT YOU
    • Brand Manual is a branding& service designconsultancyWE MAKE THEM TALK ABOUT YOU
    • We help define thecompetitive advantage ofproducts and services.We call this branding.thebrandmanual.com
    • thebrandmanual.com
    • EstoniaWE MAKE THEM TALK ABOUT YOU
    • Hosts the NATO Cyber DefenceCentre and the EU IT AgencyInternet access is a human rightLowest public sector debt in Europethebrandmanual.com
    • Leads CEE in terms of educationallevel99% of high school students arelearning EnglishOver 60% of the population isengaged in the services sectorthebrandmanual.com
    • 100% of schools and governmenthave broadband connection70% of homes have broadbandconnection110% mobile penetrationthebrandmanual.com
    • 98% of bank transfers aremade electronically92% of income tax declarations arefiled via the e-Tax Board1.2 million active ID cards(population: 1.4 million)thebrandmanual.com
    • Worse weather than in Finlandthebrandmanual.com
    • Estonian consumersWE MAKE THEM TALK ABOUT YOU
    • The recession was the best thingthat ever happened to Estonia.thebrandmanual.com
    • Efficiency gains. But will they last? 2008 2012thebrandmanual.com
    • It helped focus consumers,companies and government.thebrandmanual.com
    • The recession has made peopleboth price and quality sensitive.Finally it is understood that youDO get WHAT you pay for.thebrandmanual.com
    • Quality actually sells.thebrandmanual.com
    • Consumer confidence is picking up.Those that can afford to,are spending again.thebrandmanual.com
    • thebrandmanual.com
    • But consumers have changed.thebrandmanual.com
    • status me stuffthebrandmanual.com
    • values me stuff societythebrandmanual.com
    • Corporate social responsibility isbecoming a real issue, instead ofjust a buzz word.thebrandmanual.com
    • Listening has never been easy. But now there are icebergs ahead.thebrandmanual.com
    • PRODUCT CONSUMER CONSUMER “We tell you why you need it”thebrandmanual.com
    • PRODUCT CONSUMER CONSUMER “Thank you for your feedback”thebrandmanual.com
    • PRODUCT CONSUMER CONSUMER “Let’s be social (about the product)”thebrandmanual.com
    • PRODUCT CONSUMER CONSUMER “Look what I bought”thebrandmanual.com
    • Social media requires a real plan. Not just initiative.thebrandmanual.com
    • Half the population is on Facebook.If you screw up here, it will comeback to quote you.thebrandmanual.com
    • Marketers monitor and measureeverything. ROI is (French for) King.thebrandmanual.com
    • Implication to smart marketersthebrandmanual.com
    • Stop reacting.Customers actively preferreal value over cheap prices.thebrandmanual.com
    • Thank You!J.Margus Klaarjmk@thebrandmanual.comWE MAKE THEM TALK ABOUT YOU