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Social Media can put small firms and solo on the same paying field as large firms. Today, there is much opportunity for innovative lawyers to claim a niche space in which they can create a reputation as an expert to thereby drive business to themselves and their firms. Few big law firms "get" social media" and they are slow to develop a significant and substantive online presence, but that is likely to change soon, so small firms and solos need to get busy before the "sleeping giants" wake up.
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