An IP Strategist’s Perspective on Patents and Patenting Jackie Hutter, MS, JD The Hutter Group LLC IP Business Strategy Decatur, GA Web: www.JackieHutter.com Blog: www.ipAssetMaximizer.com Follow me on Twitter @ipStrategist

Agenda (c) 2009 Jackie Hutter

The Background (c) 2009 Jackie Hutter

Who Are We IP Strategists? IP Strategists are a new breed of business counselor who tie together a client’s commercial strategy with IP protection Combines best aspects of IP law firms and management consulting to provide practical help with IP Driving principle: “A patent is worthless if it does not support a viable business strategy.” (c) 2009 Jackie Hutter

IP Strategists are a new breed of business counselor who tie together a client’s commercial strategy with IP protection

Combines best aspects of IP law firms and management consulting to provide practical help with IP

Driving principle: “A patent is worthless if it does not support a viable business strategy.”

Comparing Patent Attorneys and IP Strategist Roles & Responsibilities Patent Attorney IP Strategist Has law degree? Yes Usually Assesses patentability of invention? Yes Usually Gauges alignment of company business plan with business plan with patent protection? Not typically Yes Drafts, files and prosecutes patent applications? Yes Possibly Counsels re ongoing business relevance of patent matters at all stages of process? Not typically Yes Patent Attorney IP Strategist (c) 2009 Jackie Hutter

An IP Strategist’s Perspective (c) 2009 Jackie Hutter

Many Smart People Mistake the Value of Patent Rights (c) 2009 Jackie Hutter

When NOT to Invest in Patent Protection (c) 2009 Jackie Hutter

When SHOULD You Get a Patent? (c) 2009 Jackie Hutter

The Bottom Line (c) 2009 Jackie Hutter

An IP Strategist’s Perspective (c) 2009 Jackie Hutter

Unfortunate Realities of the Patent Process (c) 2009 Jackie Hutter

Other Ways to Protect Your Idea: “The Regulars” (c) 2009 Jackie Hutter

Other Ways to Protect Your Idea: An IP Strategist’s “Bag of Tricks” (c) 2009 Jackie Hutter

An IP Strategist’s Perspective (c) 2009 Jackie Hutter

US Patent Office is in Critical Condition (c) 2009 Jackie Hutter

Recent Case Law Restricts Patentability (c) 2009 Jackie Hutter

Bottom Line (c) 2009 Jackie Hutter

An IP Strategist’s Perspective (c) 2009 Jackie Hutter

Qualities to Look for in a Patent Attorney (c) 2009 Jackie Hutter

An IP Strategist’s Perspective (c) 2009 Jackie Hutter

Tips and Tricks for Getting to “Yes” for Lower Cost (c) 2009 Jackie Hutter

Tips and Tricks for Getting to “Yes” for Lower Cost (c) 2009 Jackie Hutter

An IP Strategist’s Perspective (c) 2009 Jackie Hutter

ADVICE FOR PATENT BUYERS Your invention may be a game changer, but if a patent covering that invention is not in alignment with your current business plan, you are wasting money playing on someone else’s field. (c) 2009 Jackie Hutter

Thank You