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An IP Strategist’s Perspective on Patents and Patenting Jackie Hutter, MS, JD The Hutter Group LLC IP  Business  Strategy ...
Agenda (c) 2009 Jackie Hutter
The Background (c) 2009 Jackie Hutter
Who Are We IP Strategists? <ul><li>IP Strategists are a new breed of business counselor who tie together a client’s commer...
Comparing Patent Attorneys and IP Strategist Roles & Responsibilities Patent Attorney IP Strategist Has law degree? Yes Us...
An IP Strategist’s Perspective (c) 2009 Jackie Hutter
Many Smart People Mistake the  Value of Patent Rights (c) 2009 Jackie Hutter
When NOT to Invest in Patent Protection (c) 2009 Jackie Hutter
When SHOULD You Get a Patent? (c) 2009 Jackie Hutter
The Bottom Line (c) 2009 Jackie Hutter
An IP Strategist’s Perspective (c) 2009 Jackie Hutter
Unfortunate Realities of the Patent Process (c) 2009 Jackie Hutter
Other Ways to Protect Your Idea: “The Regulars” (c) 2009 Jackie Hutter
Other Ways to Protect Your Idea: An IP Strategist’s “Bag of Tricks” (c) 2009 Jackie Hutter
An IP Strategist’s Perspective (c) 2009 Jackie Hutter
US Patent Office is in Critical Condition (c) 2009 Jackie Hutter
Recent Case Law Restricts Patentability (c) 2009 Jackie Hutter
Bottom Line (c) 2009 Jackie Hutter
An IP Strategist’s Perspective (c) 2009 Jackie Hutter
Qualities to Look for in a Patent Attorney (c) 2009 Jackie Hutter
An IP Strategist’s Perspective (c) 2009 Jackie Hutter
Tips and Tricks for Getting to  “Yes” for Lower Cost (c) 2009 Jackie Hutter
Tips and Tricks for Getting to  “Yes” for Lower Cost (c) 2009 Jackie Hutter
An IP Strategist’s Perspective (c) 2009 Jackie Hutter
ADVICE FOR PATENT BUYERS Your invention may be a game changer, but if a patent covering that invention is not in alignment...
Thank You
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An IP Strategist's Perspective: A Reality Check for Entrepreneurs Who Believe they Need a Patent to Protect Their Idea

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Many otherwise smart people believe that they must obtain a patent on their idea to protect their competitive advantage. This is not necessarily true--many entrepreneurs have better things to spend their money on than patent protection. This presentation provides a pragmatic look at patenting and suggests alternatives to traditional methods of IP protection.

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Transcript of "An IP Strategist's Perspective: A Reality Check for Entrepreneurs Who Believe they Need a Patent to Protect Their Idea"

  1. 1. An IP Strategist’s Perspective on Patents and Patenting Jackie Hutter, MS, JD The Hutter Group LLC IP Business Strategy Decatur, GA Web: www.JackieHutter.com Blog: www.ipAssetMaximizer.com Follow me on Twitter @ipStrategist
  2. 2. Agenda (c) 2009 Jackie Hutter
  3. 3. The Background (c) 2009 Jackie Hutter
  4. 4. Who Are We IP Strategists? <ul><li>IP Strategists are a new breed of business counselor who tie together a client’s commercial strategy with IP protection </li></ul><ul><ul><li>Combines best aspects of IP law firms and management consulting to provide practical help with IP </li></ul></ul><ul><li>Driving principle: “A patent is worthless if it does not support a viable business strategy.” </li></ul>(c) 2009 Jackie Hutter
  5. 5. Comparing Patent Attorneys and IP Strategist Roles & Responsibilities Patent Attorney IP Strategist Has law degree? Yes Usually Assesses patentability of invention? Yes Usually Gauges alignment of company business plan with business plan with patent protection? Not typically Yes Drafts, files and prosecutes patent applications? Yes Possibly Counsels re ongoing business relevance of patent matters at all stages of process? Not typically Yes Patent Attorney IP Strategist (c) 2009 Jackie Hutter
  6. 6. An IP Strategist’s Perspective (c) 2009 Jackie Hutter
  7. 7. Many Smart People Mistake the Value of Patent Rights (c) 2009 Jackie Hutter
  8. 8. When NOT to Invest in Patent Protection (c) 2009 Jackie Hutter
  9. 9. When SHOULD You Get a Patent? (c) 2009 Jackie Hutter
  10. 10. The Bottom Line (c) 2009 Jackie Hutter
  11. 11. An IP Strategist’s Perspective (c) 2009 Jackie Hutter
  12. 12. Unfortunate Realities of the Patent Process (c) 2009 Jackie Hutter
  13. 13. Other Ways to Protect Your Idea: “The Regulars” (c) 2009 Jackie Hutter
  14. 14. Other Ways to Protect Your Idea: An IP Strategist’s “Bag of Tricks” (c) 2009 Jackie Hutter
  15. 15. An IP Strategist’s Perspective (c) 2009 Jackie Hutter
  16. 16. US Patent Office is in Critical Condition (c) 2009 Jackie Hutter
  17. 17. Recent Case Law Restricts Patentability (c) 2009 Jackie Hutter
  18. 18. Bottom Line (c) 2009 Jackie Hutter
  19. 19. An IP Strategist’s Perspective (c) 2009 Jackie Hutter
  20. 20. Qualities to Look for in a Patent Attorney (c) 2009 Jackie Hutter
  21. 21. An IP Strategist’s Perspective (c) 2009 Jackie Hutter
  22. 22. Tips and Tricks for Getting to “Yes” for Lower Cost (c) 2009 Jackie Hutter
  23. 23. Tips and Tricks for Getting to “Yes” for Lower Cost (c) 2009 Jackie Hutter
  24. 24. An IP Strategist’s Perspective (c) 2009 Jackie Hutter
  25. 25. ADVICE FOR PATENT BUYERS Your invention may be a game changer, but if a patent covering that invention is not in alignment with your current business plan, you are wasting money playing on someone else’s field. (c) 2009 Jackie Hutter
  26. 26. Thank You
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