Art Elements and Design Principles


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This presentation is about two major concepts in basic design-art elements, and
design principles. Download the attached work sheet and answer the questions on it, as you click through the presentation. Enjoy!

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Art Elements and Design Principles

  1. 1. Art Elements and Design Principles
  2. 2. These are two major concepts in Basic Design: Art Elements • The Building Blocks & Design Principles • The Structural Rules
  3. 3. These are what you will learn about
  4. 4. LINE • A moving point. • Defines an edge. • Is straight and/or curved. • Can vary in thickness.a
  5. 5. So far we covered:
  6. 6. SHAPE• Enclosed by a line.• Occupies a space.• Is two dimensional.• Can be empty or filled.
  7. 7. So far we covered:
  8. 8. SPACE• Bound or boundless.• Positive or negative.• Exists: above, below, around, or inside an object.
  9. 9. So far we covered:
  10. 10. VALUE• Measurement of light.• Black, white, and gray.• Lights and shadows.• Volumetric. highlight light shado w core of shadow reflected light cast shadow
  11. 11. So far we covered:
  12. 12. FORM• Three dimensional.• Contains a space.
  13. 13. So far we covered:
  14. 14. TEXTURE• “Feel” of the surface.• Smooth or rough.• Plain or busy.
  15. 15. So far we covered:
  16. 16. COLOR• Spectrum of light.• Hues and tones.• Warm, cool, neutral.• Primary, secondary, tertiary.• Contrasting and analogous.
  17. 17. So far we covered:
  18. 18. HARMONY• Repeats similar colors and shapes throughout.• Uncomplicated, yet rich.• Easy on the eye.
  19. 19. So far we covered:
  20. 20. Balance• Equal visual weight.• Nothing overly dominates.• Symmetrical, asymmetrical, radial.
  21. 21. So far we covered:
  22. 22. PROPORTION• Relationship of parts to one another and the whole.• Ratio of: size, distance, and amounts.
  23. 23. So far we covered:
  24. 24. EMPHASIS• Brings out particular objects or areas.• Achieved through: size, position, and contrast.
  25. 25. So far we covered:
  26. 26. MOVEMENT• Directs the eye around.• Shows action.
  27. 27. So far we covered:
  28. 28. RHYTHM• Pattern• Repetition of motifs.• Regular, alternating, random.
  29. 29. So far we covered:
  30. 30. UNITY• Completeness, Gestalt.• Different pieces working together.• The whole is greater than the sum of its parts.
  31. 31. So far we covered:
  32. 32. Lets Review What We Covered• Basic design can be broken down into art elements and design principles.• The art elements are the building blocks and the design principals are the rules and guidelines.• These elements and principles make up a visual language that can be used to: plan, create, and critique a piece of artwork.
  33. 33. INFORMATION RESOURCESPrinciples of design:• principles•• cesymmetry.htmlElements of art:• e2odko1_400.jpg• _lessons/formal_analysis.html•
  34. 34. IMAGE RESOURSES• Art Deco Title Border Poster-Art-Print-209596• Elements and Principles Symbols• “Woman” line drawing, Wayne Roberts,• Hand with Paint Brush background.html• Heart Symbol• “Negative Space Pillow,” Mathilde Roussel-Giraudy,• Value Faces• Value Sphere• White Vase Forms• Texture• Color Prism• Harmony, “Mont Sainte Victoire,” Cezanne• Balance, “Queen of the Night” Erte• Balance, “Symmetrical, Asymmetrical, Raidal”• Proportion, “Accurate Proportion”• Proportion, “Golden Spiral”• Emphasis, “dots”• Empasis, “Campbells Soup “ Warholl• Emphasis, “Birds” Esher• Movement, “The Green Dancers” Degas,• Rhythm, “Regular, Random, Alternating• Unity, “The Arnolfini Marriage” Jan van Eyck
  35. 35. FINISThe materials for this presentation and associated resources have been prepared foreducational purposes based on independent and public resources and are not to be reproduced without written permission. © 2012 Julia M. Damon
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